ADVERTISING AGENCIES – AUSTRALIA

Thrones and Monty take Lions’ share

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Original article by Stephen Drill
The Australian – Page: 26 : 24-Jun-19

DDB Sydney has won a Gold Lion at the annual Cannes Lions Festival of Creativity for its Grave of Thrones: Final Resting Place advertising campaign for pay-TV group Foxtel. Meanwhile, Mindshare Sydney won a silver Lion for a Foxtel cricket app which used artificial intelligence to forecast when a wicket was likely to fall. TBWA Melbourne, Naked Communications and VML&R are among the other Australia ad agencies that won awards at Cannes.

CORPORATES
DDB SYDNEY PTY LTD, MINDSHARE, FOXTEL MANAGEMENT PTY LTD, CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY, TBWA, NAKED COMMUNICATIONS AUSTRALIA PTY LTD, VML&R

Accenture paid $63m for The Monkeys

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Original article by Edmund Tadros
The Australian Financial Review – Page: 30 : 12-Jul-17

It has been revealed that a May 2017 deal for consulting firm Accenture to acquire Sydney-based creative agency The Monkeys was worth $A63m. The Monkeys posted a net profit of $A2.45m in 2015-16 and revenue of $A21.6m. The deal is part of a growing trend for consulting firms to diversify into the advertising and marketing sector. However, WPP Group’s Sir Martin Sorrell is among those to have questioned the merits of the deal given the different corporate cultures at Accenture and The Monkeys.

CORPORATES
ACCENTURE AUSTRALIA LIMITED, THE MONKEYS PTY LTD, WPP GROUP PLC, DELOITTE TOUCHE TOHMATSU LIMITED, PRICEWATERHOUSECOOPERS, ERNST AND YOUNG, KPMG, MAUD, TELSTRA CORPORATION LIMITED – ASX TLS, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION, McKINSEY AND COMPANY, ENVISION

Facebook in crosshairs of metrics war

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Original article by Darren Davidson
The Australian – Page: 23 & 25 : 12-Dec-16

The annual media CEO survey carried out by "The Australian" shows that media and advertising industry leaders agree that action is needed to address the recent audience measurement scandals at digital rivals such as Facebook. Many of the media CEOs stressed the importance of having such metrics audited by a third party, while some noted the fact that TV remains the best way to reach the largest audience.

CORPORATES
NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM, MULTI CHANNEL NETWORK PTY LTD, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOXTEL MANAGEMENT PTY LTD, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, CARSALES.COM LIMITED – ASX CAR, REA GROUP LIMITED – ASX REA, IPG MEDIABRANDS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, MEDIA FEDERATION OF AUSTRALIA, GROUPM COMMUNICATIONS PTY LTD, PUBLICIS MEDIA, HOYTS CINEMAS LIMITED, NOVA ENTERTAINMENT PTY LTD

Investors approve STW, WPP merger

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Original article by Max Mason
The Australian Financial Review – Page: 16 : 5-Apr-16

More than 99 per cent of STW Communications Group shareholders have endorsed a proposed merger with WPP Group’s Australian division. STW will change its name to WPP AUNZ and retain its Australian sharemarket listing. It will be headed by STW CEO Mike Connaghan, who has flagged an eventual reduction in the number of businesses owned by the combined group. It will boast revenue of about $A850m.

CORPORATES
STW COMMUNICATIONS GROUP LIMITED – ASX SGN, WPP GROUP PLC, SINGLETON, OGILVY AND MATHER HOLDINGS PTY LTD, CAVENDISH SQUARE

Woolies turns to Saatchi for brand refresh

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Original article by Sue Mitchell
The Australian Financial Review – Page: 17 : 2-Feb-16

Andrew Hicks has been appointed as the director of marketing at Woolworths, a role he has held in an acting capacity since the resignation of chief marketing officer Tony Phillips in May 2015. Meanwhile, Woolworths has hired advertising agency M&C Saatchi to develop a new marketing campaign for its supermarkets business. Leo Burnett has been the retailer’s creative agency for the last two years, and was responsible for revamping the long-running Fresh Food People campaign. It also developed the not-so-successful Cheap Cheap campaign.

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, M&C SAATCHI AGENCY PTY LTD, LEO BURNETT PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD

SMI: Ten’s revenue share rises as rivals tumble with newspapers down nearly 30 per cent

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Original article by Nic Christensen
Mumbrella – Page: Online : 19-Aug-15

The July 2015 Standard Media Index (SMI) shows that Network Ten increased its share of ad revenue from media agencies by 3.2 per cent to 24.4 per cent, year-on-year. Newspapers recorded sharp falls, with media agency spend declining 29.4 per cent to $A47.2 million, $A19.6 million less than in July 2014. Digital bookings rose 6.7 per cent to $A123.5 million although late digital bookings are expected to cause the paid media market for July to be flat. In television, ad spending rose 3.2 per cent to $A301.3 million, while radio was up 0.4 per cent to $A47.2 million. Cinema recorded a rise of 43.6 per cent, to $A5.8 million. Outdoor declined 10.1 per cent to $A53.3 million while magazines recorded a fall in spend of 16.9 per cent to $A15.1 million. Among categories, food/alcoholic retail spending rose 33.5 per cent to $A32.2 million. The restaurants category improved year on year with bookings rising 16.6 per cent in July to $A28.6 million.

CORPORATES
SMI MEDIA INCORPORATED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Market research ‘almost real time’

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Original article by Jared Lynch
The Australian Financial Review – Page: 35 : 16-Mar-15

Advertising agency Droga5 Australia has secured an alliance with SurveyMonkey. The alliance with the online survey firm has allowed Droga5 to undertake market research on a proposed ad campaign at the start of the process of developing it rather than at the end. This has allowed Droga5 to obtain feedback on some ad campaigns within 48 hours

CORPORATES
DROGA5, SURVEYMONKEY INCORPORATED, MICROSOFT CORPORATION, LINKEDIN LIMITED

ROKT, eBay in digital ad deal

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Original article by Damon Kitney
The Australian – Page: 19 : 13-Nov-14

Bruce Buchanan, CEO of digital marketing company ROKT, has announced a new agreement with web auctions group eBay for the North American market. The Sydney-based firm forecasts revenue of up to $A200m by 2016 from the deal on targeted advertising for eBay users. In Australia, ROKT has Car­sales, Tigerair and Australia Post among its clients. The business has been provided with venture capital by the Square Peg Capital vehicle of Paul Bassat and James Packer, as well as by Lachlan Murdoch and Carsales CEO Greg Roebuck

CORPORATES
ROKT PTY LTD, EBAY INCORPORATED, CARSALES.COM LIMITED – ASX CRZ, AUSTRALIA POST, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TIGER AIRWAYS AUSTRALIA PTY LTD, SQUARE PEG CAPITAL PTY LTD, JANCHOR PARTNERS LIMITED, PINCHME AUSTRALIA PTY LTD

STW gets ready to tackle big data

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Original article by Lara Sinclair
The Australian – Page: 22 : 14-Oct-14

Chris Savage, COO of Australian-listed advertising services group STW, says it is preparing for the increased use of Big Data by clients. Some 1,000 executives will receive training on the issue, while Iain Goode has been named business director for the Data Hub that will facilitate the education process. The Association for Data-Driven Marketing & Advertising has created the Data Hub for STW, and says it is unrivalled for size in the Australian industry. Also involved has been ex-Commonwealth Bank of Australia chief marketing officer Andy Lark

CORPORATES
STW COMMUNICATIONS GROUP LIMITED – ASX SGN, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, XERO LIMITED – ASX XRO, ASSOCIATION FOR DATA-DRIVEN MARKETING AND ADVERTISING LIMITED, OGILVY PUBLIC RELATIONS PTY LTD, J WALTER THOMPSON AUSTRALIA PTY LTD, MINDSHARE, M MEDIA GROUP PTY LTD

STW buys signage group

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Original article by Jake Mitchell
The Australian Financial Review – Page: 23 : 27-Jun-14

STW Group has acquired Active Display Group, a signage and display company with clients including Coles, Target and 7-Eleven. Marketing group STW owns over 75 advertising, ditigal, design, government relations and specialist communications agencies. Active Display is Australia’s biggest point-of-sale display and signage firm. Its forecast EBIT for 2014 is roughly $A8.5 billion

CORPORATES
STW COMMUNICATIONS GROUP LIMITED – ASX SGN, ACTIVE DISPLAY GROUP PTY LTD, TARGET AUSTRALIA PTY LTD, WESFARMERS LIMITED – ASX WES, REVLON AUSTRALIA, 7-ELEVEN STORES PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, COLES GROUP LIMITED, MYER HOLDINGS LIMITED – ASX MYR