AUSTRALIANS – TRAVEL

Australia’s most popular travel agents and the holiday-goers more (or less) likely to use them

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

A Roy Morgan Single Source survey has found that just over 13.7 million Australians aged 14+ took at least one holiday in the year to June 2016. Some 7.3 million (52.8 per cent) reported using a travel agent or tour operator for at least one of the trips they took – more than double the number (3.2 million) that did not use one at all. The survey also shows that 12.6 per cent of Australian holiday-goers used Flight Centre for at least one trip, ahead of online accommodation service Booking.com (11.4 per cent), Wotif.com (6.8 per cent), Webjet (6.1 per cent) and Airbnb (5.5 per cent). Analysis using Roy Morgan Research’s Helix Personas consumer profiling tool shows that members of the Social Flyers community are most likely to have booked their holiday via Flight Centre (22.5 per cent), while Rural Traditionalists (4.0 per cent) are least likely to have used Flight Centre.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM (AUSTRALIA) PTY LTD, WOTIF.COM HOLDINGS LIMITED, WEBJET LIMITED – ASX WEB, AIRBNB AUSTRALIA PTY LTD

The ups and downs of holiday intention

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ (or 14.1 million people) are intending to take some kind of holiday in the next 12 months, down from 72 per cent in the March 2016 quarter. The proportion of the population planning a domestic holiday has fallen from 57 per cent to 56 per cent in the same period, while overseas intention fell from 11 per cent to 10 per cent between the March and June quarters. Roy Morgan Research’s Norman Morris notes that while the current decline in overseas holiday intention is evident among most age groups, it has actually risen slightly since the March quarter among 25-34 year-olds (from 11 per cent to 14 per cent) and the 65+ age bracket (9 per cent to 10 per cent).

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ROY MORGAN RESEARCH LIMITED

Do holidays really make us happier?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-16

A Roy Morgan Single Source survey has found that 79.4 per cent of Australians aged 14+ who are planning an overseas holiday and 77.5 per cent of those planning a domestic holiday in the next 12 months agree with the attitude statement, "I’m optimistic about the future". This compares with 67 per cent of people who do not have a holiday planned. The survey, which was carried out in the year to March 2016, also shows that 85.6 per cent of those planning an overseas holiday and 82.2 per cent of those planning a domestic holiday agree that "I’m feeling well and in good health", compared with 76.0 per cent of people with no holiday planned.

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ROY MORGAN RESEARCH LIMITED

Destination NSW: a regional perspective

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 40.7 per cent of Australians aged 14+ named New South Wales as a potential domestic destination they would like to visit on holiday within the next two years. This compares with 41.9 per cent in the year to March 2015. Of the state’s six regions, preference for the Murray Riverina, Southern NSW, North Coast, Sydney Surrounds – North, and Sydney Surrounds – South as potential holiday destinations has seen moderate year-on-year growth, while interest in the Country and Outback region is stable. Meanwhile, the Southern NSW and North Coast regions are particularly attractive to high-value visitors (those who spend at least $200 per person per night).

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ROY MORGAN RESEARCH LIMITED

Babymooners or just expecting parents on holiday?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 54.7 per cent of Australians aged 14+ intend to take their next holiday within the next five months, with an average planned trip length of six nights. In contrast, 42 per cent of expecting parents are planning their next trip within this time, with an average planned holiday length of three nights. However, just over a quarter of expecting parents plan to take a holiday in the next 6-12 months (compared with a national average of 17.4 per cent), while 12.1 per cent intend to do so in the next one-to-two years (compared with the national average of 5.1 per cent).

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ROY MORGAN RESEARCH LIMITED

Same same but different: the holiday habits of Millennials

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-16

A Roy Morgan Single Source survey has found that between April 2015 and March 2016, 69 per cent of Millennials (aged 18-34) reported taking at least one holiday in the preceding 12 months, compared with 70.7 per cent of Australians aged 35+. The survey also shows that 16.4 per cent of Millennials took their last holiday overseas, compared with just 12.6 per cent of non-Millennial. Meanwhile, 56.3 per cent of non-Millennials took their last holiday within Australia, compared with 51.2 per cent of Millennials.

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ROY MORGAN RESEARCH LIMITED

No kidding: parents of infants more likely than those of older children to take overseas holidays

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

A Roy Morgan Single Source survey has found that more than 2.7 million Australians aged 14+ (or 13.9 per cent of the population) reported travelling overseas on their last holiday. The survey, which was carried out in the year to December 2015, also shows that just over 19 per cent of those overseas travellers were parents of children under the age of 16. Parents of infants aged 0-2 years were the most likely to holiday overseas (11.6 per cent), followed by parents of 12-15 year-olds (10.3 per cent). Meanwhile, 5.3 per cent of Australian-born parents of infants went overseas on their last holiday, compared with 23.5 per cent of parents who were born overseas.

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ROY MORGAN RESEARCH LIMITED

Has terrorism affected Australian tourism to Bali?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-16

Roy Morgan Research’s Holiday Tracker shows that in September 2002, some 147,000 Australians aged 14+ were planning to take their next holiday in Bali. This fell to just 42,000 in October 2002, following the first of the Bali bombings. By November 2002, the number of Australians intending to take their next holiday in Bali had bottomed out at 14,000. It was not until April 2004 that intention returned to pre-bombing levels (148,000). Meanwhile, 87,000 people were intending to take their next holiday in Bali in September 2005, which dropped to 70,000 in October following the second Bali bombing. Just 4,000 people intended to holiday in Bali in January 2006, but this had rebounded to 81,000 by March 2006.

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ROY MORGAN RESEARCH LIMITED

Australian holiday-makers’ top overseas destinations

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-16

A Roy Morgan Single Source survey has found that 2.7 million Australians aged 14+ (or 13.9 per cent of the population) took an overseas holiday in the year to December 2015. The survey also shows that 11.7 per cent of Australians whose last holiday was overseas travelled to New Zealand, ahead of England (10.4 per cent) and the US (10.1 per cent). While New Zealand was the most popular overseas destination among Generation X (15.4 per cent) and Generation Y (11.5 per cent), England was a clear favourite for Pre-Boomers (18.5 per cent) and Baby Boomers (14.3 per cent), and the US narrowly topped the list for Generation Z (10.7 per cent).

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ROY MORGAN RESEARCH LIMITED

Wine and wilderness: on holiday in Western Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that 935,000 Australians aged 14+ went to Western Australia for their last domestic holiday, which is 127,000 higher than two years ago. The survey, which was carried out in the year to December 2015, also shows that people whose last holiday was in WA were 131 per cent more likely than the average domestic traveller to have visited at least one winery/vineyard. They were also 93 per cent more likely than the average Australian holiday-goer to have visited a wilderness area, 53 per cent more likely to have gone fishing or hunting, 48 per cent more likely to have been to a National Park and 46 per cent more likely to have gone bicycling. On the other hand, people whose last holiday was in WA tended to be below-average in terms of participation in more urbane holiday pursuits like going to art galleries, visiting a casino and going to a theme/entertainment park.

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ROY MORGAN RESEARCH LIMITED