AUTOMOBILE RACING – AUSTRALIA

Supercheap Auto, Red Bull and Repco are the brands most firmly associated with the V8 Supercars and Bathurst 1000

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-25

Research from Roy Morgan shows that three key brands -Supercheap Auto, Red Bull and Repco – stand out as associated most strongly with the V8 Supercars Championship, which includes the Bathurst 1000. Supercheap Auto, which was the naming rights sponsor for the Bathurst 1000 from 2005 to 2020, is still associated with V8 Supercars by 13% of Australians (3.1 million). Red Bull, the naming rights sponsor of the most successful V8 Supercars team since 2013, is associated with the V8 Supercars by 11% of Australians (2.6 million). Repco, which has been the naming rights sponsor of the Bathurst 1000 since 2021, is associated with the V8 Supercars by 9% of Australians (equivalent to 2.1 million people). Other brands associated with V8 Supercars include Ampol, Dunlop and Mobil (6% of Australians for each), Beaurepaires (5%), Boost Mobile (4%), and Armor All, BP, Coca Cola, Coates Hire and Jim Beam (all 3%). Meanwhile, almost 2.6 million Australians aged 14+ said they watched the Bathurst 1000 in the year to June 2025; this is equivalent to 11.3% of Australians.

CORPORATES
ROY MORGAN LIMITED, V8 SUPERCARS AUSTRALIA PTY LTD, SUPER CHEAP AUTO, RED BULL AUSTRALIA PTY LTD, REPCO CORPORATION LIMITED, AMPOL LIMITED – ALD, DUNLOP AND OLYMPIC TYRES, MOBIL OIL AUSTRALIA LIMITED, BEAUREPAIRES, BOOST MOBILE, ARMOR ALL, BP AUSTRALIA LIMITED, THE COCA-COLA COMPANY, COATES HIRE LIMITED, JIM BEAM BRANDS AUSTRALIA PTY LTD

Ten confirms exit from Supercars, leaving Seven in pole position

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Original article by Max Mason
The Australian Financial Review – Page: 22 : 24-Jul-20

The Ten Network’s director of sport production Adam Cush has advised that it will relinquish the Supercars’ free-to-air broadcasting rights at the end of 2020. Ten and pay-TV group Foxtel secured a six-year rights deal in 2013 which commenced in 2015. Ten indicated earlier in 2020 that it may not seek to renew the rights deal. Seven West Media previously held the free-to-air broadcasting rights, but its push to reduce costs means it may be unwilling to pay too much for the Supercars rights.

CORPORATES
TEN NETWORK HOLDINGS LIMITED, V8 SUPERCARS AUSTRALIA PTY LTD, FOXTEL MANAGEMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM

Sporting body prepares for life without Holden

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Original article by Max Mason
The Australian Financial Review – Page: 8 : 19-Feb-20

Seven West Media CEO James Warburton says the impending demise of the Holden brand will have a big impact on the advertising market, adding that the car-maker also sponsors many big events. Meanwhile, Supercars CEO Sean Seamer says it had already been holding discussions with a number of car brands following General Motors’ decision in late 2019 to discontinue the Commodore. Warburton notes that there has been a shift in the focus of Supercars to the racing teams rather than the traditional Holden-Ford rivalry.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SUPERCARS, GENERAL MOTORS CORPORATION, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED

Formula 1 in town but sponsor recall higher for V8 Supercars

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

Research by Roy Morgan shows that over 4.9 million Australians watch motorsports on TV. Nearly 2.8 million Australians watched V8 Supercars and over 2.3 million watched Formula 1 in 2018. Some 48% of people attending a motorsports event over the last year associate Bathurst 1000 naming rights sponsor Supercheap Auto with V8 Supercars. Meanwhile, 43% of people who almost always watch V8 Supercars on TV associate Supercheap Auto with V8 Supercars, and 40% of those who occasionally watch V8 Supercars making the association. When it comes to Formula 1 it is five-time reigning Formula 1 Constructors Champions Mercedes on top, with 19% of motorsport attendees associating the German auto manufacturer with Formula 1, while Melbourne Grand Prix naming rights sponsor Rolex is mentioned by 17% of motorsport attendees.

CORPORATES
ROY MORGAN LIMITED, SUPER CHEAP AUTO, V8 SUPERCARS AUSTRALIA PTY LTD, FORMULA ONE, AUSTRALIAN FORMULA ONE GRAND PRIX, MERCEDES-BENZ AG, ROLEX WATCHES AUSTRALIA PTY LTD

1 in 4 car buyers watch the Bathurst 1000 – and the auto makes in the race hold special appeal

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 2,289,000 Australians aged 14+ intend to buy a new car in the next four years, while 602,000 plan to purchase their next car in the next 12 months. The survey also shows that the 3.8 million people who watch the Bathurst 1000 on TV are 25 per cent more likely than the average Australian to be in the market for a new car. Toyota and Mazda are the top two makes of choice overall as well as among the subset of Bathurst 1000 viewers, but race regulars Holden, Ford and Nissan get the largest increases in popularity among the event’s fans. They are 54 per cent more likely more likely to buy a Holden, 34 per cent more likely to buy a Ford and 23 per cent more likely to buy a Nissan.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, VOLVO CAR AUSTRALIA PTY LTD

How 3.8 million Bathurst 1000 viewers drink and drive

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

A Roy Morgan Single Source survey has found that 19 per cent of Australians aged 14+ (3.8 million people) will watch the 2016 Bathurst 1000 on TV. The survey, which was carried out in the year to June, also shows that 82 per cent of Bathurst 1000 viewers are adult drinkers. Some 76 per cent of these people mostly drink alcohol at home, compared with 69 per cent of all Australian drinkers aged 18+. Likewise, 41 per cent of them prefer beer to wine, compared with 30 per cent of all adult drinkers. Meanwhile, 90 per cent of Bathurst viewers drive, compared with 83 per cent of all Australians aged 14+.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Supercars are now the third highest rating sport on Fox Sports

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Original article by John Stensholt
The Australian Financial Review – Page: 27 : 12-Sep-16

Ratings for Fox Sports’ coverage of the 2016 Supercars series are 36 per cent higher than at the same time in 2015. The Supercars now rank behind the National Rugby League and the Australian Football League as the most popular sport on the pay-TV channel. Supercars CEO James Warburton also notes that there has been an 80 per cent increase in the number of videos that are viewed on the Supercars website. The Ten Network broadcasts six Supercars races each year.

CORPORATES
V8 SUPERCARS AUSTRALIA PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NATIONAL RUGBY LEAGUE, AUSTRALIAN FOOTBALL LEAGUE, THE A LEAGUE PTY LTD, SUPER RUGBY, VOLVO CAR AUSTRALIA PTY LTD, VOLVO DEALERS COUNCIL

Ten teams up with Foxtel in F1 racing deal

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Original article by James Chessell, Dominic White
The Australian Financial Review – Page: 23 : 20-Nov-14

A new deal is about to be struck for the TV broadcasting rights in Australia to Formula One automobile racing. Insiders say free-to-air group Ten Network and pay TV provider Foxtel will jointly hold the rights after Ten’s current exclusive contract ends in late 2015. The price is tipped to be around $A30m per annum compared with $A10m now. Meanwhile it appears US-based media group Time Warner is no longer interested in a takeover of Ten, which remains a target of suitors Discovery Communications and Foxtel

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, TELSTRA CORPORATION LIMITED – ASX TLS, NEWS CORPORATION – ASX NWS, NEWS CORP AUSTRALIA PTY LTD, FOXTEL MANAGEMENT PTY LTD, FORMULA ONE HOLDINGS LIMITED, FOX SPORTS AUSTRALIA PTY LTD, TIME WARNER INCORPORATED, DISCOVERY COMMUNICATIONS INCORPORATED, CITIGROUP PTY LTD