CONSUMER BEHAVIOR – AUSTRALIA

Over 1.6 million Australians already using TikTok

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-20

Roy Morgan data shows that over 1.6 million Australians visit the TikTok website or use the social network’s app in an average four weeks – equivalent to 7% of the population aged six years and older. TikTok has proven especially popular with women and girls, who comprise over two-thirds of the current TikTok user base. Over 1.1 million women and girls (9%) now use TikTok compared to just over 510,000 men and boys (4%). TikTok is also far more popular among younger Australians. Over a fifth of Australians in the youngest Generation Alpha (21%) are now using TikTok – a total of 537,000 Young Australians. There is also a significant TikTok user base among the slightly older Generation Z, with over 670,000 Australians (14%) in this age group now using the new short video service. The rate of TikTok usage then drops off significantly with only 6% of Millennials (308,000), 2% of Generation X (88,000) and less than 1% of either Baby Boomers or Pre-Boomers using TikTok. These results are based on in-depth Roy Morgan Single Source interviews with more than 25,000 Australians aged 14+ over the six months to December 2019 and over 1,000 interviews with Young Australians aged 6-13 years old during the same time period.

CORPORATES
ROY MORGAN LIMITED, TIKTOK

Uber dominates but faces growing competition from Ola and DiDi in an expanding rideshare market

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Feb-20

A special Roy Morgan study into Australia’s rideshare market shows Uber maintaining a strong grasp on the industry. However, other services such as Ola and DiDi are now providing users with alternative options in an increasingly competitive national market. Of those who use a rideshare service in an average three months, a total of 93% ride with Uber followed by Ola (20%) and DiDi (14%), who have each gained significant shares. There is then a significant gap to smaller services including Bolt (4%), Shebah (2%) GoCatch (2%), Rydo (1%) and Shofer (1%). This new Roy Morgan data has been obtained from a study of Australia’s growing rideshare market. The study looked at what types of people use rideshare services, such as where they live, their level of education, work status and income. It also examined the satisfaction ratings of each rideshare service. Of the leading rideshare providers, Uber has clearly the highest customer satisfaction rating of 88%. It is followed by DiDi on 75%, and Ola on 72%.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD, OLA, DIDI

ACT and Victoria lead the way for residents planning a holiday

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Feb-20

Roy Morgan’s Holiday Travel Intention Report shows that 74.4% of ACT residents (257,000) intend taking a holiday in the next 12, months followed by Victoria with 70.7% (3,869,000). These are the only two holding up the national average; well behind are residents of South Australia/Northern Territory on 64.4% (1,028,000), New South Wales on 64.2% (4,287,000), Queensland on 64.2% (2,670,000), Western Australia on 61.9% (1,322,000) and Tasmania on 60.5% (270,000). These travel intention findings have been drawn from the Roy Morgan Single Source survey, which is compiled by in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Australians’ desire for electric and hybrid vehicles continues to rise

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-20

New automotive data from Roy Morgan shows that 59.1% of Australians aged 14+ who intend to purchase a new vehicle in the next four years say a petrol engine vehicle is the most likely type, down 6.3% points on a year ago. This is followed by diesel vehicles (23.5%), hybrid vehicles (12.7%) and electric vehicles (4.2%). The data also shows that of the Australians who intend to buy an electric vehicle in the next four years, 37.5% would consider purchasing a Tesla, followed by Hyundai (20.4%), Toyota (19.6%), Kia (12.5%) and BMW (12.3%). These findings are drawn from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Over six million Australians endure allergies, colds and flu without using medication

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Feb-20

The latest health and wellbeing data from Roy Morgan shows that 67.6% of Australians aged 14+ (more than 14 million people) experience allergies/cold and flu in an average 12 months. This comprises 64.1% of men and 70.9% of women. The 14-17 age group has the highest proportion of sufferers (75.3%), followed by 35-49 (72.8%), 18-34 (72.5%) before a gap to older Australians aged 50-64 (65.1%) and 65+ (53.9%). The data also shows that 57.0% of Australians are now taking medication to alleviate these conditions, compared with 47.4% in 2012. The findings are drawn from the Roy Morgan Single Source survey, compiled from in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED

Poker machine gambling is down overall, but not in the NT; WA tops lottery participation rates

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jan-20

The latest data from Roy Morgan’s Gambling Currency Report shows that the Northern Territory has the highest proportion of poker machine players, with 23.6% of residents aged 18+ having used a machine in an average three-month period. It is followed by Queensland (14.9%), New South Wales (incl. ACT) (14.2%), Tasmania (13.5%), South Australia (12.4%), Victoria (10.6%) and Western Australia (5.0%). The Northern Territory also has the highest betting participation rate, with 15.3% of residents aged 18+ having placed a bet in an average three-month period, followed by Victoria (10.8%), New South Wales (incl. ACT) (10.0%), Western Australia (9.6%), Queensland (8.1%), South Australia (7.4%) and Tasmania (4.7%). Meanwhile, Western Australia has the highest participation rate for lotteries and scratch tickets, with 52.8% of residents aged 18+ having purchased a ticket in an average three-month period. The Gambling Currency Report’s findings have been taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED

Woolworths Group takes the largest cut of fresh meat market

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-20

The latest Roy Morgan Fresh Food and Grocery Report shows that Woolworths Group has the largest share of the fresh meat market, taking 27.5% of the more than $13 billion spent on fresh meat in Australia each year. Woolworths Group also enjoys the highest number of customers, with 42.7% of meat buyers having recently purchased from its stores. Coles Group is in second place with 22.6% of the fresh meat market, followed by specialist Butchers (20.9%), Aldi (10.6%), Other Non-Supermarkets (6.6%), IGA (5.1%), Other Supermarkets (4.3%), and produce Markets taking the remaining 2.3%. The findings are taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

New car sales plummet as families curb spending

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Original article by Patrick Commins
The Australian – Page: 2 : 7-Jan-20

Data from the Federal Chamber of Automotive Industries shows that new car sales totalled 1,062,867 in 2019, which is 7.8 per cent lower than previously. Sales fell by 3.8 per cent year-on-year in December, to 84,239. FCAI CEO Tony Weber says the 2019 sales figures reflect a challenging year for the Australian economy, noting that the new car market was affected by factors such as falling house prices, low wages growth and a weaker Australian dollar. The Toyota HiLux was the top-selling vehicle for the year.

CORPORATES
FEDERAL CHAMBER OF AUTOMOTIVE INDUSTRIES, TOYOTA MOTOR CREDIT CORPORATION

2019 post-Christmas retail sales to grow 2.3% to $18.7 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Dec-19

Roy Morgan’s annual post-Christmas retail sales forecasts, conducted in conjunction with the Australian Retailers Association (ARA), project that Australians are set to spend $18.72 billion across retail stores during the post-Christmas trading period, an increase of 2.3% from a year ago. The post-Christmas retail sales are expected to have a slightly lesser rate of growth than the larger pre-Christmas sales due to the growing impact of the Black Friday and Cyber Monday weekend sales in late November, which have gained prominence in the last few years. The ABS Retail Sales data for October showed seasonally adjusted sales of $27.57 billion, unchanged on September. The lower than expected result doesn’t augur well for pre-Christmas sales which are now forecast to increase by between 2.5% to 2.6% on a year ago to $52.7 billion, a lower forecast range than previously released. Growth in retail expenditure is predicted across all six categories measured.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Stagnant wages and rising debt point to weak Christmas spending

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Original article by Euan Black
The New Daily – Page: Online : 19-Dec-19

Research by the Commonwealth Bank shows that 12 per cent of Australian adults will do most of their Christmas shopping at the last minute. Meanwhile, 26 per cent will look for discounts to save money on their Christmas shopping. The Commonwealth Bank’s chief economist Michael Blythe says growth in consumer spending is likely to be weak in 2019. Jim Stanford from the Centre for Future Work says factors such as small pay rises and high debt have prompted consumers to reduce their spending.

CORPORATES
COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, THE AUSTRALIA INSTITUTE LIMITED. CENTRE FOR FUTURE WORK