CONSUMER BEHAVIOR – AUSTRALIA

1.4 million Australians read puzzle magazines

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19

New research from Roy Morgan shows that leading puzzle magazines are now read by over 1.4 million Australians aged 14+ in an average month. Leading puzzle magazines are often closely associated with a higher circulation magazine such as Take 5, Australian Women’s Weekly, Woman’s Day and New Idea, and help to raise the profile and readership of the primary magazine. Although many of the leading puzzle magazines are closely associated with a higher circulation magazine, the majority of readers of puzzle magazines do not in fact also read the namesake title magazine. Take 5 Mega Puzzler with a readership of 325,000 shares 35% of its readers with its namesake title Take 5 (Weekly) while nearly-two thirds of Take 5 Mega Puzzler’s readership (65%), do not read Take 5 (Weekly). For other puzzle magazines an even higher majority of their readership do not also read the namesake title. At least 70% of the readers of Australian Women’s Weekly Puzzle Book, New Idea Jumbo Puzzler, Take 5 Pocket Puzzler and Woman’s Day Superpuzzler do not also read the associated primary magazine.

CORPORATES
ROY MORGAN LIMITED

Priceline makes up even more of the Australian cosmetics market

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19

A Roy Morgan Single Source survey shows that 23.3% of Australian women aged 14+ who buy cosmetics do so at Priceline, up from 12.8% four years ago. The number of women buying cosmetics at Priceline has shot up from around 620,000 to over 1.2 million in the year to March 2019. Meanwhile, supermarkets have stabilised their customer patronage for cosmetics after a dip in recent years. Some 24.9% of Australian women who buy cosmetics buy them from supermarkets, with both Coles and Woolworths experiencing an increased number of customers buying their cosmetics products compared to four years ago. However, fewer women than four years ago are now buying cosmetics at leading department stores such as Myer and David Jones, and discount department stores such as Target, Big W and Kmart. Chemist Warehouse has also experienced a small slump in cosmetics customers in 2019, despite previous years of strong growth.

CORPORATES
ROY MORGAN LIMITED

Bickford’s narrows the gap to Cottee’s, Diet Cordial gains momentum

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19

A Roy Morgan Single Source survey shows that over four million Australians aged 14+ purchased cordial in an average four weeks in the year to March 2019. Cottee’s is still the leading cordial brand, purchased by 30.7% of cordial customers (down 4.6ppts from four years ago), and now just ahead of Bickford’s, which is bought by 27.2% of cordial customers (up 3.4ppts from 2015). Golden Circle Cordial has also gained traction, with 20.2% of Australian cordial customers buying the brand in an average four weeks, up 3.7ppts from four years ago. Meanwhile, diet cordial is now purchased by 16.2% of cordial customers, up from 13.9% four years ago. Analysis shows that Bickford’s primary customer base comes from the high-end AB and C Socio-Economic Quintiles, who comprise 45% of Bickford’s customer base of over 1.1 million Australians. In comparison, Cottee’s and Golden Circle appeal strongly to the lower-end E and FG Socio-Economic Quintiles. Over 52% of Golden Circle Cordial’s 820,000 cordial customers and 45% of Cottee’s 1.25 million cordial customers are in the E or FG quintiles.

CORPORATES
ROY MORGAN LIMITED, COTTEE’S, BICKFORD’S AUSTRALIA PTY LTD, GOLDEN CIRCLE LIMITED

Slowdown in new vehicle buying intentions but increasing interest in Hybrids

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 27-May-19

Roy Morgan’s latest ‘Automotive Currency Report’ shows that in the March 2019 quarter 1.889 million Australians aged 14+ said they intend to purchase a new vehicle in the next four years, down 435,000 or 19.1% from the same time last year. This level is also well below the 17-year long-term average of 2.155 million. Although intentions are well down, an increasing proportion of intenders say that their next vehicle is most likely to be a hybrid, up to 10.1% (from 5.6% a year ago). In addition to weakening year-on-year levels of vehicle buying intentions, one-year intentions are down by 136,000 (22.2%) over the same time last year. Currently, 476,000 Australians intend to purchase a new vehicle in the next 12 months, well down from the 612,000 last year and the long-term average of 611,000. These low intention levels are a further indication that 2019 is looking not looking positive for new vehicle sales. The report is based on data collected from Roy Morgan’s Single Source Survey, which is from in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their homes.

CORPORATES
ROY MORGAN LIMITED

Proportion of Australians drinking alcohol down from 2014

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 27-May-19

Roy Morgan’s ‘Alcohol Consumption Currency Report March 2019’ shows that 67.5% of Australians aged 18+ consume at least one type of alcoholic drink in an average four-week period. This represents a gradual decline over the last five years from 70.1% recorded in 2014. All major categories of alcoholic drinks showed declines over this period, apart from cider. Wine is consumed by 42.8% of Australians over an average four week period, ahead of beer (38.2%) and spirits (26.3%). Cider is now consumed by 11.4% of Australians, up from 11.1% five years ago, making it the only type of alcohol to increase. The incidence of cider drinkers is now ahead of RTD (10.8%), Liqueurs (6.5%) and Fortified Wine (4.9%). Over the last five years the biggest decline was for wine (down 2.3%), followed by liqueurs (down 1.2%) and RTD (down 0.9%). Beer showed a decline of 0.6% and as a result closed the gap marginally to wine as Australia’s most widely drunk type of alcohol. The report is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including detailed questioning of over 15,000 regarding their alcoholic drinking habits.

CORPORATES
ROY MORGAN LIMITED

Over nine million general insurance policies at risk of being switched – CGU and RACV top for loyalty

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-19

A new report from Roy Morgan, ‘General Insurance Industry Market Overview Currency Report’, shows that during the last 12 months, 9.4 million general insurance policies (19.1%) were subject to review. This was made up of the policies that were switched to another company and those that were renewed with the same company after approaching other companies. The report shows that over the last year, 78.4% of general insurance policies were renewed with the same company without approaching any other companies. This was an increase from the previous year when it was 77.5% and currently represents 38.3 million policies. The most loyal customers, based on the proportion of policies that are renewed without the holder approaching another company, are with CGU (85.8%) and the RACV (83.5%). The least loyal customers among the majors are with YOUI (only 70.6% renewed without looking around), AAMI (73.3%) and GIO (73.7%). Roy Morgan’s ‘General Insurance Currency Report’ is derived from Roy Morgan’s Single Source Survey (Australia) which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their homes, including details of over 120,000 general insurance policies.

CORPORATES
ROY MORGAN LIMITED, CGU INSURANCE AUSTRALIA LIMITED, RACV INSURANCE, YOUI PTY LTD, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, GIO AUSTRALIA LIMITED

Facebook on top but Instagram and Pinterest growing fastest

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-19

The latest research from Roy Morgan shows that over 17.1 million Australians aged 14+ (83%) visited Facebook in an average four weeks in the year to March 2019, an increase of almost 4.2 million (+32.4%) from four years ago. YouTube is in a clear second place and the popular online video sharing site has an estimated 15.3 million visitors in an average four weeks, up by over 3.5 million (+29.7%) from four years ago. Although both Facebook and YouTube are clear market leaders in the Social Networks and Online Communities market, it is the primarily image-sharing sites Instagram and Pinterest that have grown the fastest in recent years. Instagram, Facebook’s photo and video-sharing subsidiary now has over 8 million visitors in an average four weeks, up by over 5.6 million (+238.1%) from four years ago. And Pinterest, with over 7.3 million visitors, has grown by over 4.6 million (+174.3%) since 2015. These results are based on in-depth Roy Morgan Single Source interviews with more than 50,000 Australians.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, INSTAGRAM LLC, PINTEREST

Melbourne a dominant holiday destination for Australians

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 15-May-19

The latest research from Roy Morgan shows that over 11.9 million Australians aged 14+ (58.3%) are planning on spending at least one night on their next trip in a domestic destination in Australia. Melbourne has consistently been the most popular domestic holiday location over the last decade, and over 1.5 million Australians currently intend to stay at least one night in Melbourne during their next trip. Sydney is a clear second place with nearly 900,000 Australians intending to stay in the NSW capital for at least one night on their next trip. Following in popularity is the NSW North Coast, with over 550,000 Australians intending to stay for at least one night on their next trip in this region. Analysis of Australia’s leading holiday destinations using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that Melbourne and Sydney are the most popular holiday destinations regardless of which Helix Community is considered. However, beyond the two leaders the choices and preferences of the different Helix Communities diverge considerably.

CORPORATES
ROY MORGAN LIMITED

More Australians intend to retire despite inadequate savings levels

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Apr-19

The number of Australian intending to retire in the next 12 months is estimated at 439,000, a 6% increase on the 2018 level of 414,000 and 11% above the 2017 figure of 395,000. This increase is despite the savings levels of these intenders being well below the recommended level to be self- funded, so they are likely to be at least partly reliant on the age pension. Men currently represent 219,000 intending retirees and women 220,000. These are some of the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including 430 who intend to retire in the next 12 months. The latest results are based on interviews conducted in the 12 months to January 2019.

CORPORATES
ROY MORGAN LIMITED

Over 8.3 million Australians buy vitamins, minerals and supplements

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Apr-19

A Roy Morgan Single Source survey shows that more than 8.3 million Australians purchased vitamins, minerals and/or supplements in an average six months in the year to December 2018, compared with just under 8 million in 2014. However, as a proportion of Australia’s growing population, demand has dropped slightly from 41.2% in 2014 to 40.7% in 2018. The research also shows that 65% of Australians who bought vitamins, minerals and/or supplements in 2018 purchased them from pharmacies and chemists, while 27% purchased them from supermarkets. Meanwhile, 49.1% of Australian women purchased vitamins, minerals and/or supplements in an average 6 months in 2018, compared to 32% of men.

CORPORATES
ROY MORGAN LIMITED