CONSUMER BEHAVIOR – AUSTRALIA

Retailers hope tax-cut cheques will fuel spending spree

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Original article by Rosie Lewis, Eli Greenblat
The Australian – Page: 2 : 11-Jul-19

More than 970,000 people have lodged their annual tax return with the Australian Taxation Office since 1 July. Retailers are optimistic that the federal government’s tax cuts will have a similar stimulatory effect on the sector as the one-off payment made by Labor in 2009. Russell Zimmerman of the Australian Retailers Association says the tax cuts will allow struggling consumers to buy items such as new electrical appliances and clothing.

CORPORATES
AUSTRALIAN TAXATION OFFICE, AUSTRALIAN RETAILERS ASSOCIATION, NATIONAL RETAIL ASSOCIATION LIMITED, AUSTRALIAN LABOR PARTY, AUSTRALIA. DEPT OF THE TREASURY, WESTPAC BANKING CORPORATION – ASX WBC, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH, CITIGROUP PTY LTD

Uber set to overtake taxis in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-19

New research from Roy Morgan shows that 4.4 million Australians aged 14+ (21.5% of the population) now use Uber in an average three months, while 4.5 million (21.7%) use taxis. Uber officially launched in Australia in late 2012, and it has really taken off over the last three years. Patronage of Uber has grown from 6.6% in mid-2016 to 21.5% now, an increase of 14.9ppts in less than three years. During the same time, fewer Australians are using taxis but the decline has been far gentler down from 24.4% in mid-2016 to 21.7% now, a drop of only 2.7ppts. Analysis using Roy Morgan’s Technology Adoption Segments shows that Uber has been a big hit with "Technology Early Adopters", with 40% travelling by Uber in an average three months (compared to 30% that have travelled by taxi). Those in the "Digital Life" segment are also more likely to have travelled by Uber (23%) than by taxi (16%). However taxis (30%) still hold a marginal advantage amongst the "Professional Technology Mainstream", ahead of Uber (26%). Taxis are also the preferred personal transportation vehicle of choice for "Technophobes"; nearly twice as many travel by taxis (17%) than travel by Uber (10%).

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

Retailers bask in a little ray of sunshine

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Original article by Tim Boyd, Patrick Durkin
The Australian Financial Review – Page: 7 : 5-Jul-19

Carpet Court CEO James Hayward predicts that the $1,080 tax rebate that most low and middle income earners will receive in the next few months will provide a similar boost to the economy as Kevin Rudd’s 2009 stimulus package. That package saw around 10 million Australians receive $900. His comments are echoed by MYOB CEO Tim Reed, who notes that low and middle income earners have a "high propensity to spend".

CORPORATES
CARPET COURT AUSTRALIA LIMITED, MYOB GROUP LIMITED, KOGAN.COM LIMITED – ASX KGN, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Australians are bringing their own phone to new mobile plans

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Original article by
Market Research Update – Page: Online : 2-Jul-19

A Roy Morgan Single Source survey shows that 89.9% of Australians aged 14+ (18.6 million people) now own a mobile phone. This is up 0.7% points on a year ago and up 2.1% points from two years ago. Now 26.8% of Australians are on a post-paid mobile phone plan after providing their own mobile phone for the plan, up 5.8% points from two years ago. In addition, 32.9% of Australians have a pre-paid mobile phone, up 2.5% points from two years ago. In contrast, there has been a decline in the market for traditional mobile phone plans that include a handset, with 29.7% of Australians now having a post-paid mobile phone plan that includes a new phone, down 6.8% points in two years. There has also been a shift in the way pre-paid/’bring your own phone’ consumers purchase their mobile phone plans; from a shop is still the preferred way for over half (51.5%) of these consumers, but the numbers of customers purchasing a plan online has increased by 7.9% points to 23.7% over the last two years.

CORPORATES
ROY MORGAN LIMITED

Almost 14 million Australians have Subscription or Pay TV

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-19

New research from Roy Morgan shows that 13,975,000 Australians aged 14+ now have access to some form of Pay TV/Subscription TV or Subscription Video on Demand (SVOD), up 7.9% on a year ago. Nearly 11.5 million Australians now have a Netflix subscription in their household, up by 17.6% on a year ago, while Stan is now accessible by nearly 2.9 million Australians, up by 43.2% in the last 12 months. Other Pay TV/SVOD services to have grown quickly over the past year include Amazon Prime Video (+130.7%), YouTube Premium (+37%) and Fetch (+20.9%). Meanwhile, analysis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that Netflix has a strong appeal to Australians from all walks of life, while traditional Pay TV provider Foxtel is more popular with families than with other psychographic segmentations.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, AMAZON PRIME VIDEO, YOUTUBE PREMIUM, FETCHTV PTY LTD, KAYO SPORTS, FOXTEL MANAGEMENT PTY LTD

Consumers flick the switch to lower bills

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Original article by Perry Williams
The Australian – Page: 2 : 28-Jun-19

One in four Australians have changed their electricity provider in the last year, according to the Australian Energy Market Commission. Electricity retailers AGL Energy, EnergyAustralia and Origin Energy no longer hold the biggest market share in South Australia and south-east Queensland, while the average median household bill ‘offer’ declined by between two and four per cent in New South Wales in the year to March, seven per cent across south-east Queensland, and up to four per cent in Victoria.

CORPORATES
AUSTRALIAN ENERGY MARKET COMMISSION, AGL ENERGY LIMITED – ASX AGL, ORIGIN ENERGY LIMITED – ASX ORG, ENERGYAUSTRALIA PTY LTD

Australians holiday overseas for a shorter time

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jun-19

Roy Morgan’s State of the Nation – Tourism presentation shows that when Australians went overseas for a holiday in 2002 the average time they spent was 31.9 days, but this had fallen to 21.6 days by March 2019. The average length of domestic holidays taken has remained relatively stable during this time, consistently around 6 days on average. This data is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes. Roy Morgan CEO Michele Levine says that when Australians go overseas the locations that top the list are New Zealand, England, the US, Bali and France. Looking at intention to travel overseas the places that Australians would like to go are New Zealand, the US, England, Japan and Canada.

CORPORATES
ROY MORGAN LIMITED

Quality of engagement for catalogues stands apart from other channels

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-19

New research from Roy Morgan shows that 13,436,000 Australians aged 14+ read store catalogues in the March 2019 quarter, and 31% of them read catalogues cover-to-cover. Analysis by generation shows Millennials to be the largest readers of catalogues, numbering over 3.2 million. More than 3.16 million Baby Boomers read catalogues followed by just under 3.16 million members of Generation X. Meanwhile, 35% of Australian catalogue readers have shared hard-copy catalogues with friends, family or neighbours, while 41% have shared catalogues ‘digitally’ by emailing or texting a picture of a product seen in a catalogue to a friend or family member. The research also shows that 47% of catalogue readers have made a special trip to a store to buy a product after seeing it in a catalogue, while 53% of catalogue readers find catalogues more useful than other forms of advertising.

CORPORATES
ROY MORGAN LIMITED

Betting on races attracts older gamblers than sports betting

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Jun-19

New research from Roy Morgan shows that 1.8 million Australians aged 18+ place bets in an average three months, including 1.5 million who bet on racing events (7.9%) and over 620,000 (3.2%) who place Sports bets. The Roy Morgan Gambling Currency Report also shows that 12.3% of men now have a bet in an average three months, compared to only 6% of women. Analysis shows that betting on Racing is most appealing for 50-79 year olds; over 10% of Australians aged 50-64 years old and 9.3% of 65-79 year olds bet on Racing, compared to only 3.1% of 18-24 year olds. In fact 18-24 year olds are more likely to bet on Sports (3.6%) than Racing – the only age group for which Sports betting is more popular. The likelihood of betting on Sport increases to 3.8% of 25-34 year olds and 4.9% of 35-49 year olds, before dropping off substantially for Australians aged 50+. The differential is most stark for Australians aged 80+, with 8.2% betting on Racing compared to less than 1% that bet on Sports.

CORPORATES
ROY MORGAN LIMITED

Women more likely to pay for personal services

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jun-19

A Roy Morgan Single Source survey shows that over 13.4 million Australians aged 14+ (65.2%) pay for a personal service, compared with 12.5 million (64.6%) in 2015. More than 7.3 million women now pay for personal services, compared to around 6 million men. Hairdressing is clearly the most popular personal service, with over 6.2 million Australians paying a hairdresser in an average four weeks, including 36% of women and 24% of men. The survey also shows that almost 5.2 million Australians visit a doctor in an average four weeks, including 26% of women and 24% of men, while nearly 3.8 million Australians service a motor car in an average four weeks, including over 2 million men and over 1.7 million women. Of Australia’s 15 most paid for personal services, a majority of 12 are more likely to be paid for by women than men. Analysis by generation shows that Pre-Boomers are the most likely generation to pay for personal services.

CORPORATES
ROY MORGAN LIMITED