CONSUMER BEHAVIOR – AUSTRALIA

Head & Shoulders shakes off shampoo competition

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Original article by Roy Morgan
The Australian Financial Review – Page: Online : 1-Aug-19

A Roy Morgan Single Source survey shows that more than 15.7 million Australians aged 14+ bought shampoo in an average six months in the year to March 2019. Head & Shoulders is bought by 16.4% of shampoo buyers, up 1.9% points from four years ago. Alberto is now bought by 13.8% of shampoo buyers (up 1.2% points since 2015), TRESemme is up 1.2% points to 13.6%, Pantene is up 0.7% points to 12.8% and Dove is up 1.7% points to 6.6%. Meanwhile, Procter & Gamble is the leading manufacturer of shampoo brands in Australia, with nearly a third of shampoo buyers (32.4%) purchasing one of their brands such as Head & Shoulders, Pantene and Herbal Essences (Clairol). Men comprise over three-fifths of all Head & Shoulders shampoo buyers, while Alberto is the leading shampoo brand for women.

CORPORATES
ROY MORGAN LIMITED, PROCTER AND GAMBLE AUSTRALIA PTY LTD

Why not all – chocolate that is! 2 million Australians love bars, blocks & boxes

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19

Research carried out by Roy Morgan in the year to March 2019 shows that 14.2 million Australians aged 14+ consume chocolate in an average four weeks. Nearly 11 million Australians (77.5%) eat chocolate bars, just over 8.9 million (62.9%) consume chocolate blocks, and 4.4 million (31.1%) indulge in boxed chocolates. Meanwhile, over 2 million Australians eat all three in an average four weeks, equating to 15.1% of chocolate consumers. The most popular combination for mixing and matching types of chocolate is those who consume both chocolate bars and blocks in an average four weeks, numbering some 4.22 million (29.8%) of all chocolate consumers. Roy Morgan CEO Michele Levine says that while chocolate boxes find their greatest appeal amongst the older Generation X, chocolate bars are the top pick of Millennials, and the most likely generation to indulge in boxed chocolates are in fact the younger Generation Z.

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ROY MORGAN LIMITED

1-in-10 Australians now buy home products online

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19

A Roy Morgan Single Source survey shows that 10.4% of Australians aged 14+ bought home products online in an average three months during the year to March 2019; this is up 2.7% points since 2014. Meanwhile, some 4.9% of Australians now purchase homewares and manchester online, up 1.2% since 2014. The number of Australians who buy home decorations online has risen by 0.7% to 2.3%, followed by baby and nursery products (up 0.6% to 2.4%), and furniture (up 1% to 2.2%). Analysis shows that over two-thirds of Australia’s online home products buyers are women and particularly Millennial women aged in their 30s or 40s, while the average household income for online home products buyers is well over $120,000 per year.

CORPORATES
ROY MORGAN LIMITED

Health insurance exodus continues at alarming rate

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Original article by James Fernyhough
The Australian Financial Review – Page: 20 : 26-Jul-19

The percentage of Australians aged between 20 and 28 with private health insurance cover for hospitals fell by 6.9 per cent in 2018, according to data from the Australian Prudential Regulation Authority. The overall percentage of Australians with hospital cover at the end of 2018 was 44.6 per cent, the lowest level since December 2006. The latest data follow a recent report from the Grattan Institute which claimed that the private health insurance sector is in a "death spiral" because of the continued decline of people with cover.

CORPORATES
AUSTRALIAN PRUDENTIAL REGULATION AUTHORITY, GRATTAN INSTITUTE, NIB HOLDINGS LIMITED – ASX NHF, MEDIBANK PRIVATE LIMITED – ASX MPL

Today 2 million Foxtel subscribers are set to gain access to Netflix

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jul-19

New research from Roy Morgan shows 13.355 million Australians now have access to either Netflix or Foxtel via a household subscription to either service equivalent to nearly two-thirds (64.4%) of all Australians aged 14+. Of the 13.355 million subscribers a majority of over two-fifths (62.6%) only have Netflix access, a further 23% (3 million) have access to both and 2 million (14.4%) only have Foxtel access. Michele Levine, CEO, Roy Morgan, says the tie-up between Subscription TV giants Foxtel and Netflix set to be announced today carries opportunities for both: "Enabling the 5 million Australians with household access to Foxtel to view the streaming service through their Foxtel IQ box is a solid defensive measure for Foxtel to help prevent existing subscribers ditching the service to move to cheaper alternatives and provides an extra incentive for new users to sign up. The more Foxtel can be regarded as the ‘gateway’ to video content from the likes of Netflix, and perhaps other rival services in future, the more access Foxtel will gain to detailed user data metrics that will help them tailor their services, and advertising, to individual viewing preferences and the more valuable their service will in turn be to advertisers looking for an audience."

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD

1-in-5 shop at Kmart for home products

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-19

The latest research from Roy Morgan shows that 19.9% of Australians aged 14+ who buy home products shopped at Kmart in an average three months in 2019, up 9.4% points from five years ago. In contrast, Big W’s share of home products customers has declined by 2.2% points to 8.1%, and Target has declined by 4.1% points to only 5.6%. Meanwhile, only 2.9% of home products customers shop at eBay, up a modest 0.6% points from five years ago, and the gap between eBay and Kmart has grown from 8.2% points in 2014 to 17% points in 2019. Roy Morgan CEO Michele Levine says the performance of Kmart in recent years is a shining example that traditional retailers can be (extremely) successful despite the surge in online retailing and the challenges of primarily online outlets such as eBay and Amazon.

CORPORATES
ROY MORGAN LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, AMAZON.COM INCORPORATED

Podcasts growing in popularity in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-19

A Roy Morgan Single Source survey shows that more than 1.6 million Australians aged 14+ (8.1%) now download audio or video podcasts in an average four weeks, compared with less than 1 million just four years ago. Driving the growth in podcasts are downloads to mobile phones, which have more than tripled since 2015 to over 1.3 million Australians. Meanwhile, just over 410,000 Australians now download podcasts to computers, down from a peak of just over 570,000 in 2016. In addition, around 210,000 Australians download podcasts to their tablets in an average four weeks. The Single Source survey is derived from in-depth face-to-face interviews with 1,000 Australians each week and 50,000 each year.

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ROY MORGAN LIMITED

Australian population growth powers travel industry

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

A Roy Morgan Single Source survey shows that some 10.7 million Australians each year had at least one holiday in 2000/01, including 10.3 million who took a domestic holiday and 2 million who travelled overseas on holiday. Some took both domestic and overseas holidays. Today, around 13.7 million Australians take at least one annual holiday, including 12.6 million taking a domestic holiday and 5.5 million travelling overseas. This represents an increase of 3 million Australians (+28%) travelling on holiday compared to 2000/01. However this increase in travellers is driven entirely by population growth. The Australian population aged 14+ has grown by 5.1 million over the past two decades, representing an increase of 32.8% and out-pacing the growth in holidaymakers. A closer analysis also shows that while Australians taking domestic holidays has only increased by 2.3 million (+22.8%) since 2000/01, far more Australians are taking more expensive overseas holidays now than two decades ago, up by 3.5 million, and more than doubling – up by 169.3% since 2000/01.

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ROY MORGAN LIMITED

Baby Boomers drink coffee and tea, but hot chocolate is for the young

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

New research from Roy Morgan shows that over 15.2 million Australians now drink hot drinks in an average week, representing 74.1% of Australians aged 14+. The survey shows that 56.1% of Australians drink at least one cup of coffee in an average week, 47.6% drink tea and only 12.5% drink hot chocolate. Both hot tea and hot coffee are popular with older Australians, and Baby Boomers are the leading drinkers of both hot coffee (69.6%) and hot tea (61.1%) in an average week. The older Pre-Boomers are also big consumers of hot coffee (67.3%) and hot tea (59.9%), but less than a third of Generation Z drink either hot tea (32.3%) or hot coffee (30.5%) in an average week. Younger Australians are more likely to drink hot chocolate in an average week than their older counterparts, although the drink is in a clear third place for all age groups. Nearly a fifth of Generation Z (19.5%) drink hot chocolate in an average week, compared to only 7.3% of Pre-Boomers. Meanwhile, iced coffee is consumed by 1.1 million Australians (5.6%) in an average week, while just over 1 million Australians (5%) drink iced tea in an average week.

CORPORATES
ROY MORGAN LIMITED

Fewer grocery buyers buy tubs of ice cream, but Weis Connoisseur and Bulla Creamy Classics are stable winners

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

New research from Roy Morgan shows that the number of Australians aged 14+ who buy a tub or carton of ice cream has decreased from 10.5 million in 2015 to 9.9 million in 2019. Despite the overall decline there were a few stand-out brands that increased their customer base over the last four years. Connoisseur is now bought by 14.7% of ice cream buyers, up from 11.2% in 2015, while Weis has increased from 2.4% to 4.1% of ice cream buyers. Bulla Creamy Classics’ percentage of ice cream buyers has risen to a four-year high of 16.6%, from 12.5% in 2015. However, overall Bulla has dropped from being bought by 32.2% of ice cream buyers in 2015 to 30.9%. Still, Bulla is clearly the most popular ice cream brand in the marketplace, ahead of supermarket brands (bought by 26.2% of ice cream buyers) and Peters (bought by 21.2%).

CORPORATES
ROY MORGAN LIMITED, CONNOISSEUR, WEIS, BULLA, PETERS ICE CREAM