CONSUMER BEHAVIOR – AUSTRALIA

The new minority – the home phone connected

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Sep-19

New research from Roy Morgan shows that 66.5% of Australians had access to subscription/pay TV services at home in June 2019, compared with 61.6% in June 2018 and just 29.1% in June 2015. Driving the increase has been the huge take-up of subscription video-on-demand (SVOD) service Netflix, which is now accessible by around 11.5 million Australians. In total, 57.1% of Australians now have access to SVOD services (including Netflix, Stan and Amazon Prime. Only four years ago less than 2% of Australians had SVOD. The incredibly fast take-up of these new technologies, and the almost ubiquitous usage of mobile phones (now used by 95.9% of Australians), has accelerated the decline in home phones. Now 48.6% of the population have a home phone connected, down 9.5% points from a year ago. Over 96% of Australians had a home phone connection in 2001. These findings from the Roy Morgan Single Source survey are derived from in-depth face-to-face personal interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, AMAZON PRIME VIDEO

Woolworths bottle shops prove most popular

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Sep-19

New data from Roy Morgan shows that Woolworths Group maintains the highest market penetration among alcohol retailers, with 60.7% of Australian alcohol buyers purchasing from its stores in an average four-week period. Some 22.5% of alcohol buyers shop at Coles Group’s liquor stores, and 41.9% visit other stores (including supermarkets such as Aldi and IGA, hotel bottle shops and independent retailers). Analysis shows that 37% of alcohol buyers purchase solely from Woolworths Group’s stores, while 9% solely purchase from Coles Group stores and 22% only visit other stores and independent retailers. The ‘Alcohol Retail Currency Report’ is based on the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week in their homes and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, DAN MURPHY’S, BWS – BEER WINE SPIRITS, CELLARMASTER WINES PTY LTD, WOOLWORTHS LIQUOR, FIRST CHOICE LIQUOR SUPERSTORE, LIQUORLAND (AUSTRALIA) PTY LTD, VINTAGE CELLARS (AUSTRALIA) PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, IGA

Nearly nine million general insurance policies at risk of being switched – RACV and Apia top for loyalty

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Sep-19

A new report from Roy Morgan shows that during the last 12 months, 8.9 million general insurance policies, or nearly one in five (18.2%), were subject to review. This was made up of the policies that were switched to another company and those that were renewed with the same company after approaching other companies. Companies with the most loyal customers (those who renew without looking around) are RACV, Apia and CGU. The research also shows that over the last year, 79.4% of general insurance policies were renewed with the same company without approaching any other companies. This was an increase from the previous year when it was 77.3% and currently represents 38.7 million policies. These are some of the latest findings from Roy Morgan’s ‘General Insurance Currency Report’. The report is derived from Roy Morgan’s Single Source Survey (Australia) which is derived from in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their homes, including details of over 120,000 general insurance policies.

CORPORATES
ROY MORGAN LIMITED, RACV INSURANCE, AUSTRALIAN PENSIONERS INSURANCE AGENCY PTY LTD, CGU INSURANCE AUSTRALIA LIMITED

Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-19

New data from Roy Morgan shows that 1,383,000 Australians aged 14+ are looking to drive a hybrid vehicle, and 537,000 are intending on driving an electric vehicle, as their next car (either new or used). The number of Australians looking to drive a hybrid car as their next vehicle has increased by 341,000 since June 2018, and the number of consumers intending to drive an electric vehicle has increased by 125,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 92,000 Australians intend on purchasing a used electric vehicle, up from 53,000 as of June 2018 (an increase of 39,000). However, the opposite trend was apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 49,000 Australians were looking to buy a new electric vehicle, compared with 57,000 as of June 2018 (a decrease of 8,000). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

State of the Nation – Media: Harnessing the future by building Trust and dissipating Distrust

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Original article by Michele Levine, Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The media landscape in Australia is in an unprecedented state of disruption and change as digital media continues to upend established norms and business practices. However, there is a ‘hard’ currency that remains constant that drives consumers to return to, or reject, brands and channels: Trust and Distrust. For media channels and brands to survive and thrive they must build Trust and crucially, minimise Distrust. While a high level of Trust will keep audiences engaged and coming back, a high, or increasing, level of Distrust will drive audiences (consumers) away – perhaps never to return. More Australians Trust ‘newspapers’ than any other channel – but down from 2018, ahead of Television, News & Newspaper Websites, Social Media, Radio and Magazines. Social Media is the most Distrusted media channel – but down from a year ago, followed by Print, Newspapers, Television, Magazines, News & Newspaper Websites and Radio. The ABC is by far the most Trusted media corporation, followed by Nine Entertainment, SBS, Newscorp, Facebook, Seven West Media, Google/Alphabet Group and Schwartz Media. The most Distrusted media corporation is Facebook, although its Distrust has improved significantly since 2018, ahead of Newscorp, Nine Entertainment, Seven West Media, the ABC and Fox.

CORPORATES
ROY MORGAN LIMITED

Toyota and Mazda drivers most brand loyal; Have the luxury brands lost their lustre?

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

New data from Roy Morgan reveals that of Australians aged 14+ who are looking to purchase a new car in the next four years, 6-in-10 current Toyota and Mazda drivers are intending to purchase the same brand, which are the highest loyalty ratings of any manufacturer. Toyota and Mazda’s loyalty ratings are followed by Subaru, Mercedes-Benz, Volkswagen, BMW, Hyundai, Honda, Lexus, Audi, Mitsubishi, Nissan, Ford and Holden. Eight of the 10 non-luxury manufacturers have increased their loyalty rating from three years ago. The largest improvement was by Mitsubishi, climbing from 28.4% in 2016 to 41.8%. Unlike non-luxury vehicles, luxury brands have seen declines in loyalty ratings when compared to three years ago. Because Mercedes-Benz has managed to limit its decline to only 3%, it has recorded the highest loyalty rating of the four luxury brands as on June 2019. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Rising numbers of Australians looking at Electric and Hybrid vehicles for their next set of wheels

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-19

New data from Roy Morgan shows that 1,174,000 Australians aged 14+ are looking to buy a hybrid vehicle, and 438,000 intend to buy an electric vehicle as their next car purchase, either new or used. The number of Australians looking to buy a hybrid car as their next vehicle has increased by 553,000 since June 2018, and the number of consumers intending to buy an electric vehicle has increased by 200,000. When looking specifically at those intending to purchase an electric vehicle within the next four years, some 61,000 Australians intend to purchase a used electric vehicle, up from 28,000 as of June 2018. However, the opposite trend is apparent for those looking to purchase a new electric vehicle within four years. As of June 2019, a total of 37,000 Australians were looking to buy a new electric vehicle, compared with 45,000 as of June 2018. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

SUVs speed past passenger vehicles as the top choice of next new car purchase

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Aug-19

New data from Roy Morgan shows that 825,000 (40%) Australians aged 14+ who are intending to purchase a new vehicle in the next four years plan on buying an SUV, making Sports Utility Vehicles the number one choice for Australians on the lookout for a new car. SUVs have enjoyed a persistent rise in popularity, especially over the past decade. In 2009, 19.3% of those intending on buying a new car indicated they would purchase an SUV. This figure has more than doubled to 40% of buyers as of May 2019. The increase in SUV popularity has come at the expense of passenger vehicles, which have declined from 59.8% in 2009 to 36% as of May 2019 – a drop of 23.8%. Roy Morgan CEO Michele Levine says the increasing popularity of SUVs has been evident for many years, both in terms of the data and what we are seeing on our roads. She says it was only a matter of time before SUVs overtook passenger vehicles as the number one option among those intending to purchase a new car.

CORPORATES
ROY MORGAN LIMITED

1-in-8 Australians consume beer, wine and another alcohol

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-19

New research from Roy Morgan shows that two-thirds of Australians aged 18+ (66.3%) consume alcohol in an average four weeks and over 1-in-8 Australians (12.8%) consume not only beer and wine, but also at least one of spirits, RTDs, liqueurs or cider in an average four weeks. For the two-thirds of Australians that do drink alcohol on a regular basis wine is the most popular choice with 41.3% of Australians drinking wine in an average four weeks compared to 37.6% that drink beer. In addition 37.6%, drink another type of alcohol including at least one of spirits, cider, RTDs or liqueur. However, despite the 1-in-8 Australians that drink beer, wine and something else, overall incidence of alcohol consumption has continued to decline gently over the last five years from 69.8% in mid-2014. Roy Morgan CEO Michele Levine notes that being able to identify and profile who these 1-in-8 Australians are and where to find them is of vital importance to any alcohol retailers and distributors looking to shore up their market share in a market which is reaching a declining proportion of the population.

CORPORATES
ROY MORGAN LIMITED

Panadol’s continuing dominance proves a pain for competitors

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-19

New research from Roy Morgan shows that 12.4 million Australians aged 14+ (60.4%) purchased headache and pain relief products in an average four weeks in the year to March 2019, up from 12.1 million in 2016. Some 7.8 million Australians (38% of the population) purchase Panadol-brand pain relief products in an average four weeks, followed by Nurofen (21.8%) and supermarket brands (9.9%). The research also shows that over the past three years, the proportion of Australians who purchase Panadol has increased by 0.8% points, while Nurofen has decreased by 1.2% points. Meanwhile, 30.1% of Australians indicate that they buy pain relief products from chemists or pharmacies in an average six months, while supermarkets are the next preferred choice (26%).

CORPORATES
ROY MORGAN LIMITED