CONSUMER BEHAVIOR – AUSTRALIA

2019 Christmas retail sales to grow 2.6% to $52.7 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-19

Roy Morgan’s annual Christmas retail sales forecasts conducted in conjunction with the Australian Retailers Association indicate that Australians will spend over $52.7 billion across retail stores during the Christmas trading period. This is an increase of 2.6% from the $51.4 billion of retail expenditure during the 2018 Christmas trading period. Growth in retail expenditure is predicted across all six categories measured, with spending on Food expected to grow by 3.2% from a year ago to nearly $21.7 billion. Also set to grow strongly will be Apparel, including clothing, footwear and accessories, up 3% to almost $4.2 billion. Hospitality businesses are forecast to grow by 2.3% to an expenditure of well over $7.4 billion, and an impressive $8.8 billion is expected to be spent on Household Goods this Christmas, an increase of 0.6% from a year ago. Department stores are set to experience slower growth than other categories, up by 0.5%, to overall spending of almost $3 billion. The category combining ‘Other retailing’, which includes online retailing, is predicted to experience the fastest growth of all, up by 3.7% to spending of over $7.6 billion.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Toyota the most popular brand among those with sights set on a new car

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Nov-19

New data from Roy Morgan’s Automotive Leading Indicators Report shows that as of September 2019, the percentage of Australian ‘new vehicle intenders’ who plan on purchasing a Toyota was 16.8% (322,000), followed by Mazda on 8.7% (168,000) and Hyundai on 7.6% (145,000). Looking at the types, rather than makes, of vehicles Australian intenders are set on buying, SUVs are the most popular, with 40% (768,000) of intenders planning on a Sports Utility Vehicle as their next purchase. This is followed by Passenger Vehicles on 35.1% (674,000) and Commercial Vehicles on 8.1% (155,000). These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD

Rapid growth in use of Buy-Now-Pay-Later digital payments – such as Afterpay, zipPay and zipMoney

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Nov-19

New research from Roy Morgan shows that 1.95 million Australians aged 14+ used one of the latest ‘buy-now-pay-later’ digital payment methods such as Afterpay, zipPay or zipMoney in the year to September 2019, up from 1.38 million in the previous 12 months. Australians between the ages of 14-34 account for 55.9% of ‘buy-now-pay-later’ users, with those in the 25-34 age range making up 33.5% of all users. To put this in perspective, that age group represents only 18.1% of the population aged 14+, which means that those aged 25-34 are nearly twice as likely to be using a ‘buy-now-pay-later’ system as the average across the whole population. By contrast, Australians over 50 make up only 14.2% of pay-later users despite being 40.7% of the population aged 14+. Meanwhile, the use of credit cards is declining, with the percentage of Australians holding a credit card down about 3% points over the past year. This data is from Roy Morgan’s Single Source survey, based on in-depth interviews conducted face-to-face with around 50,000 consumers each year in their homes.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY TOUCH GROUP LIMITED – ASX APT, ZIPPAY, ZIPMONEY

Racing industry punting on renewed interest with The Everest

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Oct-19

New research from Roy Morgan shows that just over 5.2 million Australians aged 14+ (25%) now watch horse racing on TV, a drop of nearly 700,000 since 2015. Almost 5.1 million Australians watch the Melbourne Cup race broadcast, and 98% of Australians who watch any type of horse racing on TV watch the Melbourne Cup. The addition of Australia’s richest turf race, The Everest, to the racing calendar in 2017 has attracted a significant audience (over 750,000), but has yet to reverse the overall decline in TV viewership. Analysis shows that a third of Australians who still watch horse racing on TV are aged 65+, and less than a fifth are under 35. The gender split is fairly even, although men slightly outnumber women. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Bank trusted more than tech: ANZ

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Original article by Supratim Adhikari
The Australian – Page: 21 : 17-Oct-19

ANZ Bank’s CEO Shayne Elliott says consumers still generally trust banks more than technology companies such as Google and Facebook. He adds that consumers trust banks to manage their personal data as well as their money, which gives banks an advantage over tech companies. He has also defended the banking sector’s traditional one-size-fits-all model for product pricing, arguing that the targeted pricing strategy of fintechs has its risks.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Sportsbet/BetEasy merger would dominate online betting market

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19

New research from Roy Morgan shows that a global merger of The Stars Group and Flutter Entertainment, the online betting companies in control of Sportsbet and BetEasy, would dominate the Australian online betting market. Over 52% of the estimated 1.7 million Australians aged 18+ who place bets online use either Sportsbet (44% of online bettors) or BetEasy (15%) or both. Other leading online betting sites include TAB.com.au/UBET (35%), Ladbrokes (19%), Bet365.com (11%), TABtouch.com.au (3%) and Betfair.com.au (2%). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, SPORTSBET AUSTRALIA, BETEASY PTY LTD, TAB.COM.AU, UBET, LADBROKES GROUP PLC, BET365 GROUP LIMITED, TABTOUCH.COM.AU, BETFAIR.COM.AU, THE STARS GROUP, FLUTTER ENTERTAINMENT

We’ve ourselves to blame for paying banks too much

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Original article by Adam Creighton
The Australian – Page: 12 : 8-Oct-19

Australia’s banks have attracted widespread criticism for reducing their mortgate rates by about half of the 0.25 per cent official interest rate cut on 1 October. However, banks are entitled to pass on as much or as little of the cash rate cut as they like, and customers can easily switch to another lender if they are dissatisfied. Consumers effectively pay a loyalty tax for remaining with their existing lender; this may be more appropriately called a stupidity tax, as it raises some $6.3bn each year for mortgage lenders. While banks are the biggest beneficiary of the stupidity tax, it is paid across the economy.

CORPORATES
RESERVE BANK OF AUSTRALIA, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION

Australians tune in to Google Chromecast as their digital TV service of choice

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Oct-19

New data from Roy Morgan shows that 12.1% of Australians aged 14+ owned a Google Chromecast as at June 2019. This was followed by Apple TV (9.4%), Foxtel Now box (7.7%), Telstra TV (6.7%), Fetch Mighty/Mini (5.5%) and other digital television services (4.5%). Google Chromecast has experienced the largest percentage increase over the past three years (+6.8%), followed by Telstra TV (+4.9%), Apple TV (+0.8%) and Foxtel Now box (+0.7% since July 2018). These findings come from the comprehensive Roy Morgan Single Source survey, gathered via in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED, FOXTEL NOW, TELSTRA CORPORATION LIMITED – ASX TLS, FETCHTV PTY LTD

Roosters have edge in numbers over Raiders for NRL decider

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Oct-19

Research by Roy Morgan shows that back-to-back NRL Premiers the Sydney Roosters have 261,000 supporters; their opponent in the 2019 Grand Final, the Canberra Raiders, have only 132,000 supporters, ranking them 15th in the league. Support for the Roosters is also more evenly divided on gender lines, with women comprising 45% of Roosters’ supporters compared to only 40% for the Raiders. The admission of the Roosters to the inaugural NRL Women’s competition in 2018 has boosted the club’s engagement with women. Meanwhile, Raiders’ fans have demonstrated a higher commitment to the game, with 31% going to NRL matches and 82% watching the NRL on TV. In contrast, only 24% of Roosters’ fans go to NRL matches and 71% watch NRL on TV. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians each year in their own homes.

CORPORATES
ROY MORGAN LIMITED, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, CANBERRA RAIDERS, NATIONAL RUGBY LEAGUE

Women more likely to buy vitamins than men. They also care more about what they eat

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-19

New Roy Morgan data shows that 47% of Australian women aged 14+ purchase vitamins, minerals and supplements in an average six-month period, compared to 35% of men. Meanwhile, 73% of women say they actively try to get sufficient calcium in their diet, compared to 64% of men, and a greater proportion of women than men try to buy additive-free food than men (53% vs 41%). More women also favour ‘natural medicines’ and health products than men (42% vs 30%). These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED