The new minority – the home phone connected

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Sep-19

New research from Roy Morgan shows that 66.5% of Australians had access to subscription/pay TV services at home in June 2019, compared with 61.6% in June 2018 and just 29.1% in June 2015. Driving the increase has been the huge take-up of subscription video-on-demand (SVOD) service Netflix, which is now accessible by around 11.5 million Australians. In total, 57.1% of Australians now have access to SVOD services (including Netflix, Stan and Amazon Prime. Only four years ago less than 2% of Australians had SVOD. The incredibly fast take-up of these new technologies, and the almost ubiquitous usage of mobile phones (now used by 95.9% of Australians), has accelerated the decline in home phones. Now 48.6% of the population have a home phone connected, down 9.5% points from a year ago. Over 96% of Australians had a home phone connection in 2001. These findings from the Roy Morgan Single Source survey are derived from in-depth face-to-face personal interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, AMAZON PRIME VIDEO

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