Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19
New research from Roy Morgan shows that leading puzzle magazines are now read by over 1.4 million Australians aged 14+ in an average month. Leading puzzle magazines are often closely associated with a higher circulation magazine such as Take 5, Australian Women’s Weekly, Woman’s Day and New Idea, and help to raise the profile and readership of the primary magazine. Although many of the leading puzzle magazines are closely associated with a higher circulation magazine, the majority of readers of puzzle magazines do not in fact also read the namesake title magazine. Take 5 Mega Puzzler with a readership of 325,000 shares 35% of its readers with its namesake title Take 5 (Weekly) while nearly-two thirds of Take 5 Mega Puzzler’s readership (65%), do not read Take 5 (Weekly). For other puzzle magazines an even higher majority of their readership do not also read the namesake title. At least 70% of the readers of Australian Women’s Weekly Puzzle Book, New Idea Jumbo Puzzler, Take 5 Pocket Puzzler and Woman’s Day Superpuzzler do not also read the associated primary magazine.
ROY MORGAN LIMITED