CONSUMER BEHAVIOR – AUSTRALIA

Declining importance of private health insurance to fund members

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

A Roy Morgan Single Source survey, which was carried out in the year to December 2018, shows that 55.4% of Australians aged 14+ with private health insurance agree that ‘it is essential to have private health insurance’. This continues a declining trend seen each year since December 2014, when it was 65.0%. The survey also shows that 67.5% of people with private health insurance agree that ‘it gives me peace of mind’, down from 73.6% in 2014; meanwhile, some 55.4% agree that ‘it’s essential to have’, down from 65.0% in 2014. The survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 8,000 interviews with members of private health insurance funds.

CORPORATES
ROY MORGAN LIMITED

Over 5 million Australians consider buying groceries online

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-19

A Roy Morgan Single Source survey has found that 31% of Australians aged 14+ (more than five million people) would consider buying groceries online in the next year, an increase of more than 800,000 in the last 12 months. The survey, which was carried out in the year to December 2018, also shows that 34% of both Coles and Woolworths shoppers would consider buying groceries online in the next year, compared with 26% of Aldi customers and 23% of IGA customers. Meanwhile, just 5% of Woolworths customers and 4% of Coles customers currently buy groceries online in an average month.

CORPORATES
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, IGA

NAB, ANZ most at risk as Millennials switch

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Original article by Patrick Durkin
The Australian Financial Review – Page: 18 : 25-Mar-19

Millennial Future has found that National Australia Bank and ANZ customers are most likely to change banks in the wake of the banking royal commission. NAB came in for a lot of criticism during the royal commission, while a February survey by Roy Morgan found that NAB was the least trusted bank brand in Australia. Millennial Future’s findings were based on a survey of over 1,200 bank customers between the ages of 19 and 36, although it found that bank and finance brands were still considered more trustworthy than media and insurance brands.

CORPORATES
MILLENNIAL FUTURE, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ROY MORGAN LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Over 1.5 million users of Buy-Now-Pay-Later digital payments

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

Roy Morgan’s ‘Digital Payment Solutions Currency Report’ January 2019 shows that 1.59 million Australians aged +14 used a ‘buy-now-pay-later’ digital payment method in the last 12 months. Millennials accounted for 40.6% of ‘buy-now-pay-later’ users in the year to January 2019, followed by Gen Z (35.1%). These two generations combined account for 75.7% of the market, or 1.2 million consumers. The two oldest generations (baby boomers and pre-boomers) make very little use of the new ‘buy-now-pay-later’ systems, with a combined market share of only 5.2% (83,000). The report also shows that awareness of these new payment methods is a healthy 42.9%, well ahead of the overall usage levels of 7.7%. Afterpay had 39.9% awareness and 6.9% usage over the last 12 months, well ahead of zipPay with 19.0% awareness and 1.6% usage. The data from this report is from Roy Morgan’s Single Source survey, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY TOUCH GROUP LIMITED – ASX APT, ZIPPAY

Formula 1 in town but sponsor recall higher for V8 Supercars

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

Research by Roy Morgan shows that over 4.9 million Australians watch motorsports on TV. Nearly 2.8 million Australians watched V8 Supercars and over 2.3 million watched Formula 1 in 2018. Some 48% of people attending a motorsports event over the last year associate Bathurst 1000 naming rights sponsor Supercheap Auto with V8 Supercars. Meanwhile, 43% of people who almost always watch V8 Supercars on TV associate Supercheap Auto with V8 Supercars, and 40% of those who occasionally watch V8 Supercars making the association. When it comes to Formula 1 it is five-time reigning Formula 1 Constructors Champions Mercedes on top, with 19% of motorsport attendees associating the German auto manufacturer with Formula 1, while Melbourne Grand Prix naming rights sponsor Rolex is mentioned by 17% of motorsport attendees.

CORPORATES
ROY MORGAN LIMITED, SUPER CHEAP AUTO, V8 SUPERCARS AUSTRALIA PTY LTD, FORMULA ONE, AUSTRALIAN FORMULA ONE GRAND PRIX, MERCEDES-BENZ AG, ROLEX WATCHES AUSTRALIA PTY LTD

Netflix surges beyond 11 million users in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Mar-19

A Roy Morgan Single Source survey shows that nearly 14 million Australians aged 14+ now have access to some form of Pay TV/Subscription TV, up 11.8% on a year ago. Netflix has continued to lead the growth of Subscription Video on Demand services, with over 11.2 million Australians having a Netflix subscription in their household in the three months to February 2019, up by 25.2% on a year ago. Meanwhile, Stan is now accessible by over 2.6 million Australians, up 45.2% on a year ago. YouTube Premium (formerly YouTube Red) now has over 1.2 million users, up 31.9% on a year ago, and Fetch now has nearly 760,000 users, up by 9% on a year ago. However, the largest increase was for Amazon Prime Video, which more than doubled its user base over the last year, to over 570,000.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, YOUTUBE PREMIUM, FETCHTV PTY LTD, AMAZON PRIME VIDEO

Intention to purchase new motor vehicles declining

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-19

Roy Morgan’s ‘Automotive Currency Report-Quarterly Detailed Report: December 2018’ shows that 2.125 million Australians intend to purchase a new vehicle in the next four years, the lowest level since November 2014 and below the 15-year long-term average. This represents a decline of 135,000 or 6.0% from December 2017. In addition, one-year new vehicle buying intentions are down by 61,000 (9.9%) to be currently on 553,000. Among intending new vehicle buyers over the next four years, there is an increasing level of interest in alternative fuels to petrol. The share of new vehicle sales in Australia in 2018 (VFACTS) that had petrol engines was 75.0%. This compares with only 61.9% among intending buyers over the next four years, who think that their next vehicle would most likely have a petrol engine. Alternatives to petrol all showed higher preference levels among intenders compared to their share of current sales. Diesel was 3.6% points higher among intenders (27.6%) compared to share of sales (24.0%), Hybrid (petrol and electric) was higher by 7.1% points (to 8.0%), fully electric higher by 2.0% points (to 2.1%) and LPG 0.3% points higher (to 0.3%). The report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 Australian consumers per annum in their homes.

CORPORATES
ROY MORGAN LIMITED

Video-on-demand surges

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Original article by Lilly Vitorovich
The Australian – Page: 26 : 4-Mar-19

New data shows that Australians viewed 2.9 billion minutes of TV programs and movies via broadcast video-on-demand platforms in February 2019, compared with two billion minutes during the same month in 2018. The figures also show that there was a 41 per cent increase in the number of viewers who watched a program live, while the number who watched content when it suited them rose by 44 per cent year-on-year. ThinkTV CEO Kim Portrate says BVOD is more effective for advertisers than other social video platforms, and she notes that 500 advertisers opted to use BVOD for the first time in 2018.

CORPORATES
THINK TV, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS), FOXTEL MANAGEMENT PTY LTD, 9NOW, 7PLUS, 10 PLAY, UNIVERSITY OF ADELAIDE, SEVEN WEST MEDIA LIMITED – ASX SWM, FOX SPORTS AUSTRALIA PTY LTD, MULTI CHANNEL NETWORK PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, CBS CORPORATION

Google Play/YouTube Music news streaming to shake up media

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Mar-19

A Roy Morgan Single Source survey shows that over 5.4 million Australians now use music streaming services available via websites or apps. Spotify is the clear industry leader, used by nearly 3.6 million Australians in an average week (around four times the size of SoundCloud, which is used by around 900,000 Australians in an average week). Although Google Play Music (used by over 660,000 Australians), and the newer YouTube Music (used by nearly 600,000 Australians) do not capture a huge market share at this time, there are clearly strong prospects for growth as both services introduce news capabilities. At a combined level over 1.1 million Australians use either Google Play Music or YouTube Music in an average week. Roy Morgan CEO Michele Levine says the announcement by Google that it will soon be streaming news via its Google Play Music streaming service presents yet another challenge to the revenue models of traditional media channels including TV, radio and newspapers.

CORPORATES
ROY MORGAN LIMITED, SPOTIFY LIMITED, SOUNDCLOUD, GOOGLE PLAY MUSIC, GOOGLE INCORPORATED, YOUTUBE MUSIC, YOUTUBE INCORPORATED

Slowdown in giving to charity a major issue

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-19

A Roy Morgan Single Source has found that 60% of Australians aged +14 donated to charity in the year to December 2018, compared with 61.8% in 2017 and 66% in 2014. In addition, the average amount donated is now $486, up only marginally from $460 in 2014 and representing a decline in real terms after allowing for inflation. The survey also shows that 70.1% of Australians aged 50-64 give to charity, ahead of those aged 35-49 (68.9%) and the 65+ age group (68.3%). These age groups are well ahead of all segments under the age of 35. The Single Source survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians in their homes, including over 9,000 who have donated to charity over the last 12 months.

CORPORATES
ROY MORGAN LIMITED