CONSUMER BEHAVIOR – AUSTRALIA

ALDI still most-trusted brand, but others lose ground

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Nov-18

The latest Roy Morgan Net Trust Score Survey, which was conducted in October 2018, shows that Aldi continues to be Australia’s most trusted brand. Bunnings, Qantas and the ABC have also held their positions in the top 10 list of brands with positive net trust scores. However, there have been big moves in the rankings since the July survey. Car insurance group NRMA has fallen from 5th to 7th place, Bendigo Bank has fallen from 7th to 9th place, and Samsung, Myer, RACQ and IGA have fallen out of the top 10 altogether. Kmart, ING, Toyota and Target all saw their Net Trust Scores improve enough to secure a place in the top 10. While trust is essential in the era of fake news, distrust is the real risk to a sustainable future for companies operating in Australia. Brands with large distrust scores include the big four banks, AMP, Telstra, AGL and Coles. Roy Morgan CEO Michele Levine says the key message of the Roy Morgan Net Trust Score survey is that growing distrust can be a disaster, leading to customer churn, loss of market share and in some cases a long slide into oblivion. Understanding what drives trust with customers – and just as importantly with potential customers – is essential to brands wishing to improve their Net Trust Score.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, NRMA LIMITED, BENDIGO BANK, SAMSUNG ELECTRONICS AUSTRALIA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, THE ROYAL AUTOMOBILE CLUB OF QUEENSLAND LIMITED, IGA, KMART AUSTRALIA LIMITED, ING AUSTRALIA HOLDINGS LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, AMP LIMITED – ASX AMP, TELSTRA CORPORATION LIMITED – ASX TLS, COLES SUPERMARKETS AUSTRALIA PTY LTD, AGL ENERGY LIMITED – ASX AGL

2018 Christmas retails sales to grow 2.9% to $51.5 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-18

Roy Morgan’s annual Christmas retail sales forecasts indicate that Australians will spend nearly $51.5bn across retail stores during the 46-day Christmas trading period from November 9-December 24. This is 2.9% than the $50bn of retail expenditure during the 2017 Christmas trading period. Growth in retail expenditure is predicted across all six categories measured, with spending on Food expected to grow the fastest (3.7%) from a year ago to nearly $21 billion. Also expected to enjoy strong growth are Hospitality businesses (up 3.2% to over $7.3bn) and Apparel & Household Goods (up 3.1% to $4bn). The Christmas retail sales forecasts are conducted in conjunction with the Australian Retailers Association.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Superannuation unlikely to be adequate for most workers in retirement

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-18

A Roy Morgan Single Source survey has found that only 18% of Australians aged 14+ with superannuation contributed beyond the compulsory level in the year to October 2018. This compares with 23% in the year to October 2009. The proportion of male workers who contribute to their superannuation beyond the compulsory level has fallen from 24.5% to 18% over this period, while the proportion of female workers who make additional contributions has fallen from 21.1% to 18.1%. The survey also shows that 35.2% of Australians in the 55-64 age group make additional super contributions well ahead of workers aged 65+ (30.7%) and 45 to 54 year olds (24.4%). Just 4.0% of those aged 14-24 make additional contributions. The Single Source Survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 23,000 workers with superannuation.

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ROY MORGAN LIMITED

Treasury in warning on saving raids

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Original article by Michael Roddan
The Australian – Page: 1 & 2 : 25-Oct-18

Australia’s household savings rate fell to one per cent in June, compared with 2.5 per cent one year earlier. Treasury secretary Phil Gaetjens has told the Senate economics committee that it is likely to fall further as low wages growth forces consumers to use more of their savings. Treasury expects economic growth to continue to be bolstered by consumer spending, but Alan Oster of National Australia Bank says the bank’s own data indicates that consumer spending is not as strong as official figures suggest. Meanwhile, independent economist Saul Eslake says falling asset prices are likely to prompt consumers to reduce their spending.

CORPORATES
AUSTRALIA. DEPT OF THE TREASURY, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

State-owned Synergy is most trusted energy company

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

The latest Roy Morgan Net Trust Score survey for the energy sector shows that Western Australian government-owned Synergy is Australia’s most trusted energy company. It has the highest "net trust score" (NTS) of any provider, based on Roy Morgan data for August. The data shows that many of the larger, private-sector energy providers have high levels of trust among some consumers, but once other consumers’ distrust of them is taken into account their net trust score can be low. The most recent survey shows that two of the three largest energy suppliers, AGL and EnergyAustralia, had high levels of trust, but even higher levels of distrust among the energy consumers surveyed – putting them in the "top five" of low NTS scores. Origin Energy was the only one of the big three energy companies to record a positive NTS.

CORPORATES
ROY MORGAN LIMITED, SYNERGY, AGL ENERGY LIMITED – ASX AGL, ENERGYAUSTRALIA PTY LTD, ORIGIN ENERGY LIMITED – ASX ORG

Fintechs outpacing banks in digital payments

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-18

The Roy Morgan Digital Payment Solutions Currency Report shows that 6.5% of Australians aged 14+ now use non-bank contactless/cardless mobile payment system, while 6.4% use bank-owned digital payment solutions. The report also shows that 93.6% of Australians are aware of at least one digital payment solution, and 72.4% have used at least one digital payment solution in the last 12 months. Some 57.3% of Australians are aware of "tap and go" payment systems, 39.6% are aware of bank-owned mobile payment systems, 46.4% are aware of non-bank tap-and-go systems and 35.2% are aware of "buy-now-pay-later" payment systems. However, usage is lagging awareness considerably, with only 11.5% of Australians having used a tap-and-go payment system in the last 12 months, and only 6.7% having used a buy-now-pay-later digital solution over the same period. The report is based on more than 50,000 face-to-face consumer interviews during the year to June 2018.

CORPORATES
ROY MORGAN LIMITED

Brisbane Broncos hold off Storm surge to lead again for NRL support

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-18

The Brisbane Broncos have again topped Roy Morgan’s annual National Rugby League supporter ladder with 1.09 million supporters (up 6.5 per cent on a year ago). It is followed by Melbourne Storm, which increased its support by 26.7 per cent to 1.05 million supporters. Seven NRL clubs increased their support in the year to June 2018, including the four most recent NRL Premiers. Roy Morgan is able to analyse the demographic makeup and intentions of NRL supporters across a vast array of important indicators, including the likelihood supporters of different clubs have of wanting to buy a new car in the next four years. A significant 19.9% of supporters of the Canberra Raiders plan on buying a new vehicle in the next four years, clearly higher than for supporters of the other 15 NRL clubs and well above the Australian figure of 11.9%. However, supporters of several other clubs have significantly higher intentions of buying cars in the next four years than the average Australian. These include the Parramatta Eels (17.2%), Melbourne Storm and Sydney Roosters (both 16.9%) and New Zealand Warriors (16.1%).

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CANBERRA RAIDERS, PARRAMATTA EELS, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, NEW ZEALAND WARRIORS LIMITED

Australians’ alcohol consumption lowest since the 1960s

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Original article by Alex Gluyas
The Australian Financial Review – Page: Online : 4-Sep-18

The average amount of total pure alcohol consumed by Australians over the age of 15 in 2016-17 was 9.4 litres, according to figures released by the Australian Bureau of Statistics on 3 September. This represents the equivalent of 224 stubbies of beer, but Louise Gates from the ABS notes the comparable figure in 1974-75 was over 500 stubbies. With alcohol consumption in Australia now at its lowest since the 1960s, Melbourne bottle shop owner Ross Smith says consumers are choosing quality over quantity

CORPORATES
AUSTRALIAN BUREAU OF STATISTICS, ALCOHOL BEVERAGES AUSTRALIA

ALDI, Bunnings, Qantas and ABC the Most Trusted Brands in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Aug-18

The latest Roy Morgan Net Trust Score Survey, which was conducted in July 2018, shows that ALDI is Australia’s most trusted brand for the second survey in a row. The grocery retailer is followed by Bunnings, Qantas and the ABC as Australia’s top brands with positive net trust scores. Qantas has improved one place since the previous survey in April, and the ABC has jumped three places from seventh. Bendigo Bank is the only bank brand to defy the fallout from the Financial Services Royal Commission. It has, despite the Royal Commission and the high levels of distrust in the banking sector, remained in the top 10 brands with a positive Net Trust Score across the five surveys since October 2017. Although the big-four banks remain in the top 10 most distrusted list, partly due to revelations of wrongdoing in the Royal Commission, AMP has moved from nowhere in the benchmark survey to feature prominently in the two most recent surveys of Australian brands with a negative NTS. Roy Morgan CEO Michele Levine notes that Facebook’s distrust score has catapulted it into the #1 ranking on the Roy Morgan top 10 most distrusted media brands, and into the top 10 most distrusted brands in Australia.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, AMP LIMITED – ASX AMP, FACEBOOK INCORPORATED

Matter Of Fact With Stan Grant

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Original article by Roy Morgan
abc.net.au – Page: Online : 20-Aug-18

Roy Morgan CEO Michele Levine discusses issues such as immigration, energy policy and the Paris climate agreement. She notes that research by Roy Morgan shows that the majority of Australians support Muslim immigration and euthanasia, while there is growing distrust of politicians and financial institutions such as banks. View the interview with Michelle from about 16:30 minutes into the program.

CORPORATES
ROY MORGAN LIMITED