CONSUMER BEHAVIOR – AUSTRALIA

One million potential for switching risk and life insurance policy providers

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

New research from Roy Morgan shows that in the 12 months to June 2018, 1,008,000 risk and life insurance policies (10.8% of the total market) had the potential to change companies. This potential is the sum of the 242,000 that actually switched to another company and the 766,000 that renewed with the same company after having approached other companies. Of the total switching potential of 1,008,000 risk and life policies over the last year, the 35-49 age group is the biggest segment, with 425,000 or 42.2% of the total. The second largest segment is the 50-64 age group, with 360,000 or 35.7% of the total. Meanwhile, 27.9% of switching potential is in the $60,000 to $99,000 personal income group, with 281,000 policies. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 10,000 interviews with people holding risk and life insurance policies.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan new car purchasing intentions data foreshadowed slow-down in new car sales in July

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Aug-18

Roy Morgan leading indicators report for car buying intention has been showing a reduced appetite for new car buying for several months – well before the latest new car sales data released from VFACTS this week. The motor industry’s statistical service VFACTS show Australian new car sales down 7.8 per cent in July 2018 versus July 2017. Roy Morgan’s two leading indicators – the intention to buy a new vehicle in the next 4 years and the intention to buy a new vehicle in the next 12 months – peaked in late 2017 and have declined through the first half of 2018. The most recent Roy Morgan automotive leading indicators release available in late June showed 2.268 million Australians intended to buy a new car in the next four years and 578,000 intended to buy a car in the next 12 months. Both figures showed a month-on-month decline although there are bright spots with the intention to purchase SUVs improving despite the decline in intentions for more conventional passenger vehicles. See more details on Roy Morgan automotive leading intentions here.

CORPORATES
ROY MORGAN LIMITED, VFACTS

Bank customers becoming less likely to recommend their bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Jul-18

New results from Roy Morgan shows that bank customers are now less likely to recommend their bank than they were prior to the Finance Royal Commission. In February 2018, 59.0% of main financial institution bank customers were highly likely to recommend their bank to a friend or colleague, but it has fallen to 54.4% in June. It is now at the lowest monthly level since November 2016 when it was 54.1%, although it remains well up on the 45.8% of June 2008. In the six months to June 2018, 83.3% of ING customers who consider it to be their MFI were very likely to recommend it, the highest level of the 10 largest banks and an increase of 12.6% points over the last year. In second place was Bendigo Bank with 68.7%, followed by Bank of Queensland (61.2%) and St George (60.5%). Roy Morgan’s "Advocacy Report – Financial Institutions June 2018" is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 4,000 bank customers per month.

CORPORATES
ROY MORGAN LIMITED, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, BANK OF QUEENSLAND LIMITED – ASX BOQ, ST GEORGE BANK LIMITED

Strong Aussie Dollar drives skiers and snowboarders overseas

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-18

A Roy Morgan Single Source survey has found that the travel habits of Australians going skiing or snowboarding on holiday over the last 20 years has been heavily influenced by the value of the Australian Dollar. However, this co-relation has broken down in the last three years as the dollar has stabilised at a value of between 70-80 US cents. Between March 2001 when the Australian Dollar was valued at just 49 US cents through to July 2011 when it reached a high of around $1.10 USD the soaring dollar predicted the increasing propensity of Australians to travel overseas for skiing and snowboarding holidays. In March 2001, just 25% of Australians who went snow skiing or snowboarding on their last holiday chose an overseas holiday destination, while this hit 50% in January 2012. This dipped substantially in 2014-15 to just 33% in early 2015, after the value of the currency fell sharply. However, since bottoming at 30% in late 2016 there has been a steady increase in Australians heading overseas for skiing and snowboarding holidays, which is now at 46%.

CORPORATES
ROY MORGAN LIMITED

Australians spending more time online than working

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-18

A Roy Morgan Single Source survey shows that Australians aged 14+ spent a total of just over 21.9 billion hours on the Internet in the year to March 2018 (whether at home, at school, while at work or elsewhere), compared to 20.5 billion hours working. Some 4.6 billion of those hours online occurred at work – whether work related or not. Analysing time on the Internet more closely shows that 5.9 billion hours were spent using social media, while the balance of just under 16 billion hours was spent using the Internet for other purposes. A further 18.6 billion hours were spent watching TV and 14.6 billion hours were spent listening to radio. The 92% of Australians who watch TV in a given week average 1,004 hours each of TV viewing over the full year while the 85% who listen to radio during the week listen to an average of 851 hours per year of radio. Newspapers scored 1.8 billion hours of national attention over the year, with magazines claiming just over 820 million hours overall.

CORPORATES
ROY MORGAN LIMITED

Nearly two million Australians use a financial planner or adviser – worth $703b

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Original article by Roy Morgan
The Australian Financial Review – Page: Online : 17-Jul-18

New research from Roy Morgan shows that 1.96 million Australians aged 14+ (9.7%) used a financial planner/adviser to purchase superannuation or managed funds in the year to May 2018. This group accounts for $703bn in total wealth management products and have an average value of nearly $360,000. The research also shows that 33% of wealth management customers who are in the top quintile of the market by value have used a financial planner or adviser. The other groups that have above average use of financial planners/advisors include those with incomes of $130,000+ (22.1%), Baby Boomers (18.5%), those aged 50+ (16.6%), Pre-Boomers (15.8%) and the AB Socio Economic Quintile (13.7%). These are the latest results from Roy Morgan’s "Profile of Users of Financial Planners Report", which is based on in-depth interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 5,000 who have used a financial planner/adviser to purchase superannuation or managed funds.

CORPORATES
ROY MORGAN LIMITED

It’s Official: Majority would consider a hybrid

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

A Roy Morgan Single Source survey has found that 51.6% of Australians aged 18+ "would seriously consider buying" a hybrid vehicle, compared with 48.7% three years ago. The greatest growth over the last three years came from interest in fully electric vehicles, which increased by 9.7ppts to 36.2%. Consideration for electric-based vehicles (hybrid or fully electric) increased by 4.2ppts to 55.7%. These are the latest results from Roy Morgan’s "Automotive Currency Report", which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged 18+.

CORPORATES
ROY MORGAN LIMITED

Overseas travel intentions rise steadily, but not to China

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

A Roy Morgan Single Source survey, which was carried out in the year to March 2018, shows that 11.4% of Australians aged 14+ (more than 2.3 million people) intend to travel overseas in the next 12 months. This compares with just 7.2% (1.2 million) in the year to March 2008. The proportion of Australians who plan to travel to Asia in the next 12 months has risen from 2.9% to 5.1% over the last decade. Indonesia is the most popular Asian destination; 10.9% of Australians plan to travel to Indonesia in the next 12 months (up 3.4ppts from 2008), followed by Japan (10.5%; up 5.7ppts). However, just 5.3% of Australians plan to travel to China in the next 12 months (down 4.6ppts), although it is worth remembering that the Beijing Olympics were held in August 2008.

CORPORATES
ROY MORGAN LIMITED

ALDI now most trusted brand in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-18

The latest Roy Morgan Net Trust Score survey shows that ALDI is now the most trusted brand in Australia, with improvements in its Net Trust Score lifting the supermarket retailer from third to first. ALDI has come in just ahead of insurer NRMA with Bendigo Bank, Qantas and Bunnings also performing well in the latest survey. Qantas has fallen from its number-one spot as Australia’s most trusted brand to fourth position. ALDI’s main supermarket rivals Woolworths and Coles are rated highly when considering trust but fell behind ALDI on Net Trust Score due to their much higher levels of distrust. According to Roy Morgan CEO Michele Levine, the importance of trust to a brand’s sustainable future is increasingly recognised as a key metric.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, NRMA INSURANCE LIMITED, BENDIGO BANK, QANTAS AIRWAYS LIMITED – ASX QAN, BUNNINGS GROUP LIMITED

Baby Boomers love TV news while Millennials & Gen Z surf the net

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jul-18

A Roy Morgan Single Source survey has found that more than 90% of Australians aged 14+ watch TV in an average week, equivalent to over 18.5 million potential consumers. Over 16.5 million (81.8%) watch Commercial TV on an average day, while a further 6.4 million (31.8%) watch Pay TV/Subscription Video-on-Demand in an average week. Analysis shows that 88.4% of Pre-Boomers and 75.3% of Baby Boomers (75.3%) agree that they "always watch the news on TV to keep me up-to-date" compared to 52.1% of Generation X, 33.5% of Millennials and 27.2% of Generation Z. However, this trend is reversed when it comes to multi-tasking while watching TV: 65.2% of Generation Z and 60.1% of Millennials agree with the statement "I like to surf the net while watching TV". This compares to 43.4% of Generation X, 18.4% of Baby Boomers and just 8% of Pre-Boomers.

CORPORATES
ROY MORGAN LIMITED