CONSUMER BEHAVIOR – AUSTRALIA

Why have private health insurance?

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-19

New research by Roy Morgan shows that 70.9% of Australians aged 14+ with health insurance agree that ‘above all else, private health insurance is about knowing that you will be able to cover the cost of big medical expenses if they arise’. This has declined from 77.5% over the past four years, but it remains the top priority for fund members. The number of people who agree that ‘health insurance gives me peace of mind’ has fallen from 74.5% to 68.1% over the last four years. The biggest drop in agreement over the last four years was for ‘it is essential to have private health insurance’, which has declined by 10.0% points to 56.2%. Roy Morgan’s Single Source Survey is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including detailed questioning of over 8,000 with members of health insurance funds.

CORPORATES
ROY MORGAN LIMITED

Majority of Australians now use digital payments – a potential threat or opportunity?

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jan-19

New research by Roy Morgan shows that awareness of digital payments among Australians aged 14+ has reached 93.9%, and 72.4% have used at least one digital payment method over an average 12 months. The survey also shows that 7.2% of Australians have used ‘buy now, pay later’ systems such as Afterpay in the last 12 months, while 6.8% have used fintechs such as Android Pay and Google Wallet. Banks’ own mobile payments systems were used by 5.8% of Australians over this period. Meanwhile, 59.1% used bill payment services and 33.9% used online payment platforms such as PayPal. Roy Morgan’s ‘Digital Payment Solutions Currency Report’ November 2018 represents some of the findings from the Single Source survey, which is based on in-depth interviews conducted face-to-face with over 50,000 consumers in their home.

CORPORATES
ROY MORGAN LIMITED

Hayne gets blame for retail spending squeeze

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Original article by Sue Mitchell
The Australian Financial Review – Page: 1 & 4 : 17-Jan-19

Australian retailers had mixed fortunes during the crucial Christmas shopping period, according to analysts. Data from ShopperTrak shows that shopping centres recorded a 12.2 per cent decline in customer traffic in December, including a 23 per cent fall in the week to December 30. Meanwhile, retail adviser James Stewart says factors such as falling house prices and tighter access to credit in the wake of the financial services royal commission are weighing on consumer spending. He adds that more retailers are likely to go into administration in 2019 following the recent collapse of clothing chain Ed Harry.

CORPORATES
SHOPPERTRAK INCORPORATED, ED HARRY MENSWEAR, MORGAN STANLEY AUSTRALIA LIMITED, MICHAEL HILL INTERNATIONAL LIMITED – ASX MHJ, KATHMANDU HOLDINGS LIMITED – ASX KMD, THE REJECT SHOP LIMITED – ASX TRS, KMART AUSTRALIA LIMITED, NONI B LIMITED – ASX NBL, THE PAS GROUP LIMITED – ASX PGR, WESFARMERS LIMITED – ASX WES, NOMURA AUSTRALIA LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH, AUSTRALIA. ROYAL COMMISSION INTO MISCONDUCT IN THE BANKING, SUPERANNUATION AND FINANCIAL SERVICES INDUSTRY

Goldman hits at doomsday savings chatter

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Original article by Tim Boyd
The Australian Financial Review – Page: 12 : 21-Dec-18

Andrew Boak and Tom Kennedy have differing views on whether low savings rates are a sign that Australian consumers are optimistic. Boak, who is Goldman Sachs’ chief economist in Australia, believes that low saving rates show that consumers are using their savings to spend, and it reflects a sense of optimism. However, Kennedy, who is JP Morgan’s global fixed income strategist, says if consumers were feeling that optimistic this would also be reflected in similar moves in credit card debt and short-term debit items.

CORPORATES
GOLDMAN SACHS AUSTRALIA PTY LTD, JP MORGAN AUSTRALIA LIMITED, NOMURA AUSTRALIA LIMITED, RESERVE BANK OF AUSTRALIA

Retailers hope for big bang finish

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Original article by Sue Mitchell
The Australian Financial Review – Page: 3 : 20-Dec-18

The Australian Retailers Association expects consumers to spend nearly $15bn during the last five trading days before Christmas. It still anticipates that Christmas spending will increase by 2.9 per cent in 2018. Many retailers are also counting on a spike in sales during the final days before Christmas, after less price discounting than in 2017. Meanwhile, Craig Woolford of Citigroup says consumers may spend less during the traditional post-Christmas clearance sales due to the impact of recent online promotions such as Black Friday and Cyber Monday.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, CITIGROUP PTY LTD, VEND LIMITED, JB HI-FI LIMITED – ASX JBH, SUPER RETAIL GROUP LIMITED – ASX SUL, REBEL SPORT LIMITED

Hybrid and fully electric vehicles now considered as serious alternatives to petrol

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 52.2% of Australian drivers would now seriously consider buying a hybrid vehicle, compared with 48.8% a year ago. Interest in buying a fully electric vehicle has increased from 31.6% to 36.2% over the last 12 months. The overall consideration for electric based vehicles (hybrid or fully electric) is now 56.1%, an increase from 52.4% last year and well ahead of the nearest alternative, diesel on 45.5%. Diesel and LPG had been seen as the main alternatives to petrol up to 2015, but both have shown a declining trend over the last three years. Meanwhile, an estimated 77.5% of vehicles currently run on petrol, but this is likely to decline as only 63.7% of drivers say that their next vehicle is most likely have a petrol engine. These are some of the latest results from Roy Morgan’s ‘Automotive Currency Report’, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged+18.

CORPORATES
ROY MORGAN LIMITED

Huawei & Oppo fastest growing mobile phone handsets

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Dec-18

A Roy Morgan Single Source survey shows that 471,000 Australians aged 14+ owned Huawei mobile phone handsets in the 12 months to September 2018, which represents growth of 87% over the last two years. Meanwhile, 368,000 Australians now own an Oppo handset. However, Australia’s most widely-held handset is again the Apple iPhone, which is used by over 8.6 million Australians (up 16% on two years ago). The handsets of key rival Samsung are used by over 5.6 million Australians in 2018, virtually unchanged on two years ago. Meanwhile, analysis using Roy Morgan’s Helix Personas consumer segmentation and data integration tool shows that a fifth of Australians who own Huawei handsets are members of the Metrotechs community, while a quarter of Australians owning Oppo handsets are in the Fair Go community and 22% are in the Hearth & Home community.

CORPORATES
ROY MORGAN LIMITED, HUAWEI TECHNOLOGIES COMPANY LIMITED, OPPO ELECTRONICS CORPORATION, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED

Over 1 million visit comparison sites Finder and Choice

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-18

New research from Roy Morgan shows that over three million Australians aged 14+ (or almost 15%) visit a comparison website in an average four weeks. Finder.com.au is visited by over 1.2 million Australians in an average four week; it is closely followed by Choice.com.au, which is visited by over 1 million. Other leading comparison websites include Canstar/Canstar Blue (visited by nearly 730,000 Australians in an average four weeks), Comparethemarket.com.au (visited by almost 430,000) and iSelect (visited by just under 400,000 Australians). These results are based on in-depth Roy Morgan Single Source interviews with more than 38,000 Australians during the nine months to September 2018.

CORPORATES
ROY MORGAN LIMITED, FINDER.COM.AU, CHOICE.COM.AU, CANSTAR PTY LTD, CANSTAR BLUE PTY LTD, COMPARE THE MARKET PTY LTD, ISELECT LIMITED – ASX ISU

1.3 million Australians considering opening new bank accounts in next 6 months

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-18

A Roy Morgan Single Source survey, which was undertaken in the 12 months to October 2018, shows that 1.3 million Australians aged 14+ (6.4%) are considering opening a new bank account in the next six months. This compares with 1.31 million in the year to October 2017. Some 341,000 Australians (26.3%) who are considering opening a new account in the next six months say that they are likely to do so with the CBA. The ANZ is in second place with 188,000 (14.5%), followed by Westpac (152,000) and NAB (125,000). Among the banks outside of the big four, ING is the best performer with 86,000, followed by Bendigo Bank with 66,000. The Single Source survey is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including over 2,500 with people who are considering opening a new bank account.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK

Competition heats up in vehicle servicing as national fleet becomes more reliable

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-18

The proportion of Australian drivers requiring their main vehicle to be serviced or repaired three or more times a year has declined from 30.5% to just 18.4% in the past 11 years, according to Roy Morgan’s latest vehicle servicing survey data. As vehicles become more reliable, the percentage of drivers requiring two or fewer services or repairs a year has correspondingly increased from 69.5% to 81.6% over the same period. Motorists continue to show a preference for dealer-run service centres when their vehicle is new or near-new, with a tendency to shift to local garage service centres as the vehicle ages. This transition is most pronounced at the five-year mark, when many factory warranties or lease-hold agreements expire. The latest auto servicing data is collected as part of Roy Morgan’s Single Source survey, via in-depth, personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including 12,295 who rated their satisfaction level with various kinds of service centres.

CORPORATES
ROY MORGAN LIMITED