CONSUMER BEHAVIOR – AUSTRALIA

Nearly two million Australians use a financial planner or adviser – worth $703b

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Original article by Roy Morgan
The Australian Financial Review – Page: Online : 17-Jul-18

New research from Roy Morgan shows that 1.96 million Australians aged 14+ (9.7%) used a financial planner/adviser to purchase superannuation or managed funds in the year to May 2018. This group accounts for $703bn in total wealth management products and have an average value of nearly $360,000. The research also shows that 33% of wealth management customers who are in the top quintile of the market by value have used a financial planner or adviser. The other groups that have above average use of financial planners/advisors include those with incomes of $130,000+ (22.1%), Baby Boomers (18.5%), those aged 50+ (16.6%), Pre-Boomers (15.8%) and the AB Socio Economic Quintile (13.7%). These are the latest results from Roy Morgan’s "Profile of Users of Financial Planners Report", which is based on in-depth interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 5,000 who have used a financial planner/adviser to purchase superannuation or managed funds.

CORPORATES
ROY MORGAN LIMITED

It’s Official: Majority would consider a hybrid

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

A Roy Morgan Single Source survey has found that 51.6% of Australians aged 18+ "would seriously consider buying" a hybrid vehicle, compared with 48.7% three years ago. The greatest growth over the last three years came from interest in fully electric vehicles, which increased by 9.7ppts to 36.2%. Consideration for electric-based vehicles (hybrid or fully electric) increased by 4.2ppts to 55.7%. These are the latest results from Roy Morgan’s "Automotive Currency Report", which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, including over 37,000 drivers aged 18+.

CORPORATES
ROY MORGAN LIMITED

Overseas travel intentions rise steadily, but not to China

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-18

A Roy Morgan Single Source survey, which was carried out in the year to March 2018, shows that 11.4% of Australians aged 14+ (more than 2.3 million people) intend to travel overseas in the next 12 months. This compares with just 7.2% (1.2 million) in the year to March 2008. The proportion of Australians who plan to travel to Asia in the next 12 months has risen from 2.9% to 5.1% over the last decade. Indonesia is the most popular Asian destination; 10.9% of Australians plan to travel to Indonesia in the next 12 months (up 3.4ppts from 2008), followed by Japan (10.5%; up 5.7ppts). However, just 5.3% of Australians plan to travel to China in the next 12 months (down 4.6ppts), although it is worth remembering that the Beijing Olympics were held in August 2008.

CORPORATES
ROY MORGAN LIMITED

ALDI now most trusted brand in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-18

The latest Roy Morgan Net Trust Score survey shows that ALDI is now the most trusted brand in Australia, with improvements in its Net Trust Score lifting the supermarket retailer from third to first. ALDI has come in just ahead of insurer NRMA with Bendigo Bank, Qantas and Bunnings also performing well in the latest survey. Qantas has fallen from its number-one spot as Australia’s most trusted brand to fourth position. ALDI’s main supermarket rivals Woolworths and Coles are rated highly when considering trust but fell behind ALDI on Net Trust Score due to their much higher levels of distrust. According to Roy Morgan CEO Michele Levine, the importance of trust to a brand’s sustainable future is increasingly recognised as a key metric.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, NRMA INSURANCE LIMITED, BENDIGO BANK, QANTAS AIRWAYS LIMITED – ASX QAN, BUNNINGS GROUP LIMITED

Baby Boomers love TV news while Millennials & Gen Z surf the net

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jul-18

A Roy Morgan Single Source survey has found that more than 90% of Australians aged 14+ watch TV in an average week, equivalent to over 18.5 million potential consumers. Over 16.5 million (81.8%) watch Commercial TV on an average day, while a further 6.4 million (31.8%) watch Pay TV/Subscription Video-on-Demand in an average week. Analysis shows that 88.4% of Pre-Boomers and 75.3% of Baby Boomers (75.3%) agree that they "always watch the news on TV to keep me up-to-date" compared to 52.1% of Generation X, 33.5% of Millennials and 27.2% of Generation Z. However, this trend is reversed when it comes to multi-tasking while watching TV: 65.2% of Generation Z and 60.1% of Millennials agree with the statement "I like to surf the net while watching TV". This compares to 43.4% of Generation X, 18.4% of Baby Boomers and just 8% of Pre-Boomers.

CORPORATES
ROY MORGAN LIMITED

New car purchasing intentions moderating

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Jul-18

A Roy Morgan Single Source Survey, which was carried out in the three months to April 2018, shows that 2.268 million Australians aged 14+ intend to purchase a new car in the next four years. This is a decline of 66,000 from March, but it still remains above the long-term average of 2.155 million. The number of Australian who intend to purchase a new car in the next 12 months has dropped from 612,000 in March to 578,000. These are the latest results from Roy Morgan’s "Automotive Currency Report" which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own home, with over 1,300 Australians intending to buy a car in the next four years.

CORPORATES
ROY MORGAN LIMITED

The Real Gambling Behaviours of Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Jun-18

New research from Roy Morgan shows that 49.1% of Australians aged 18+ gambled in an average three-month period in the 12 months to March 2018, down from 50.6% a year ago. This decline is despite the growing proliferation of gambling options, such as online and mobile betting. Some 7.8 million Australians play Lottery or Scratchies, while 1.9 million Australians bet and 3.1 million engage in some level of gaming, such as poker, roulette and other casino games. Meanwhile, 568,000 people (or 3% of the Australian population), engage in all three types of gambling.

CORPORATES
ROY MORGAN LIMITED

It’s Official: More than half the dollars spent on packaged alcohol go through the Woolworths Group

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey shows that supermarket sales account for nearly 75% of the $15.5bn alcohol market in Australia. Woolworths Group holds 50.1% of the total amount spent on packaged alcoholic beverages in an average week, with its market share rising by 1.5% in the 12 months to March 2018. Dan Murphy’s had the biggest increase in share of market for Woolworths Group, up 1.2%. Coles Group saw a small decline in share of market for alcohol retail, with small gains for Liquorland and Vintage Cellars and a drop of 1.2% in share of market at First Choice. These are the latest figures from the Roy Morgan Alcohol Retail Currency Report, which is based on in-depth personal interviews with 3,650 Australians aged 18+ who have recently bought packaged alcohol.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, DAN MURPHY’S, COLES GROUP LIMITED, LIQUORLAND (AUSTRALIA) PTY LTD, VINTAGE CELLARS (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE

YouTube Music set to challenge fast growing Spotify and SoundCloud

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey has found that more than five million Australians aged 14+ now visit radio or music sites in an average four weeks. The survey, which was carried out via face-to-face interviews in the year to March 2018, also shows that nearly 2.2 million Australians now visit Spotify in an average four weeks. This is followed by SoundCloud with over 1.3 million visitors in an average four weeks and Triple M with over 520,000 visitors to its site. Apple Music and Google Play Music both have just under 400,000 visitors in an average four weeks. Meanwhile, 95.8% of visitors to Spotify and 94% of visitors to Apple Music also visit YouTube. More than 15.2 million Australians now access YouTube in an average four weeks, and its entry into the streaming music industry via YouTube Music represents a major threat to established players in the sector.

CORPORATES
ROY MORGAN LIMITED, SPOTIFY LIMITED, SOUNDCLOUD, TRIPLE M CORPORATION PTY LTD, APPLE MUSIC, GOOGLE PLAY MUSIC, YOUTUBE INCORPORATED, YOUTUBE MUSIC

How We Shop: Trends in Australian Shopping Behaviours

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jun-18

Recent research by Roy Morgan found that 9.46 million Australians aged 14+ now shop online. While all demographics are recording a positive growth rate, the strongest growth is from the less affluent demographics. Australians in the FG Socio-Economic Quintile, those classified as Light Spenders, and those belonging to the Roy Morgan Value Segments of "Fairer Deal" (a 9.5ppts increase) and "Something Better" (15ppts increase) all recorded higher growth rates of internet shopping between March 2015 and March 2018 than their wealthier counterparts. The late adopters of the technology community are also now the highest growing demographic for online shopping. Analysis using Roy Morgan’s Technology Adoption Segments shows that Technology Traditionalists have recorded growth of 7ppts in online shopping, while Technophobes grew by 7.1ppts, the highest of all segments. Comparatively, the Technology Early Adopters saw growth of only 3.9ppts, and the Digital Life segment recorded growth of just 4ppts.

CORPORATES
ROY MORGAN LIMITED