CONSUMER BEHAVIOR – AUSTRALIA

New Car Buying Intention softens after setting new records earlier in the year

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jul-17

A Roy Morgan Single Source survey shows that an estimated 622,000 Australians aged 14+ plan to buy a new car in the next 12 months. Meanwhile, some 2,279,000 Australians intend to buy a new car in the next four years – down from a record of 2,490,000 in February, but almost 15,000 higher than in 2016. Roy Morgan Research’s Automotive Account Manager, Rob Heneghan, says analysis using the Helix Personas segmentation shows that one of the biggest drops in buying intention has been amongst the most affluent groups, Leading Lifestyles, which traditionally makes up the largest portion of new car intenders.

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ROY MORGAN RESEARCH LIMITED

Solar Electric Panels hot items in Queensland & South Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jul-17

The latest Roy Morgan research shows almost one in four Australian households (23.2%) own a Home Solar Electric Panel (Year to March 2017). Ownership is strongest in South Australia (32.8%), Queensland (30.2%) and Western Australia (26.6%). However, take-up lags in Australia’s biggest States with only 17.7% of households in New South Wales and 21% of Victorian households owning Home Solar Electric Panels. In the next 12 months only 1% (94,000) of Australian households intend to buy (or replace) their Home Solar Electric Panels.

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ROY MORGAN RESEARCH LIMITED

News Corp takes majority stake in major mortgage broker

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jun-17

News Corp-controlled REA Group is taking an 80.3% stake in a major mortgage broker, Smartline. Roy Morgan Research data shows that Smartline is the number three player behind Mortgage Choice and Aussie. In addition, it has a different customer profile than the two majors, giving it a unique and strong market positioning. Currently, 30.1 % of mortgage holders in Australia (2.04 million) source their mortgage through a mortgage broker, well up on the 22.9% (1.39 million) recorded a decade ago. Among those who took out their mortgage in the last 12 months, 40% used a mortgage broker. Meanwhile, 88.9% of Smartline customers do one or more banking and finance activities online in an average four-week period, well above the mortgage broker customer average of 77.3%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REA GROUP LIMITED – ASX REA, SMARTLINE HOME LOANS PTY LTD, MORTGAGE CHOICE LIMITED – ASX MOC, AUSSIE HOME LOANS LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Nearly three million Australians are ‘trusted advisors’ for finance and investment decisions

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jun-17

A Roy Morgan Single Source survey has found that 14% of Australians aged 14+ (2.96 million people) were asked by their friends or families for advice regarding their finances and investments in the year to March 2017. This large number of ‘trusted advisors’ has significant potential to influence the financial and banking decisions of the people who ask for their advice. The survey also shows that of the sixteen largest consumer banks, Citibank has the highest proportion of customers (25.2%) that are asked by friends or family for their financial advice. Macquarie Bank has the second highest proportion of customers who are asked for their advice (24.2%), followed by Heritage Bank (23.3%) and ING Direct (21.8%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MACQUARIE BANK LIMITED – ASX MBL, HERITAGE BANK LIMITED – ASX HBS, ING DIRECT, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BANK OF SOUTH AUSTRALIA LIMITED, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED

Over 1 in 3 Australians now have Netflix as subscriptions jump 20 percent in first quarter of 2017

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jun-17

A Roy Morgan Single Source survey shows that an estimated 7,091,000 million Australians aged 14+ (36 per cent) had Netflix in the three months to March 2017, up sharply from 5,862,000 (29 per cent) in the previous quarter. The latest surge in Netflix’s potential audience is the result of a 20 per cent jump in the number of household subscriptions since the end of 2016. An estimated 2,714,000 Australian homes (29 per cent) are now subscribed. Roy Morgan has been measuring Netflix in Australia since its beginning in early 2015. Roy Morgan Research CEO Michele Levine says what we have seen is a classic case of rapid technological adoption, with early adopters signing up first, professional technology mainstream following close behind, and a continuation of high growth as younger digital natives, older tech explorers, traditionalists and even technophobes begin to discover Subscription Video On Demand services.

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ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED

Ad execs overestimate public use of social media

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Original article by Max Mason
The Australian Financial Review – Page: 26 : 8-Jun-17

The AdNation 2017 has found that people who work in the advertising, marketing and media sector believe that 100 per cent of ordinary Australians used Facebook in the last week and 94 per cent used YouTube. In contrast, 79 per cent of ordinary Australians who were surveyed had used Facebook in the last week, and 61 per cent had used YouTube. There was a similar divergence for other social media platforms. The survey, which was undertaken on behalf of Think TV, also highlights the continued popularity of TV among ordinary Australians.

CORPORATES
FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, INSTAGRAM LLC, SNAPCHAT INCORPORATED, TWITTER INCORPORATED, GOOGLE INCORPORATED, THINK TV, UNIVERSITY OF ADELAIDE

Australians say ‘No’ to 100% foreign ownership of Fairfax

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-17

An Australia-wide Roy Morgan Survey has found that 78% of Australians aged 14+ do not want Fairfax Media to be 100% owned by either of the two overseas owned institutions that have lodged multi-billion dollar bids for the company. Meanwhile, 17% of Australians say that overseas-owned institutions should be allowed to buy Fairfax outright. The survey, which was conducted from 22-24 May 2017, also shows that 53% of Australians are in favour of allowing overseas-based institutions to own a minority stake in Fairfax. A larger majority of L-NP supporters (59%) are in favour of this option for Fairfax than ALP supporters (51%). The survey has also found that the internet is now the main source of information for 51% of Australians, compared to 24% for TV and 12% for both newspapers and radio.

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ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, TPG CAPITAL LP, HELLMAN AND FRIEDMAN

More Australian women buying cosmetics at pharmacies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-17

A Roy Morgan Single Source survey has found that 50.5% of Australian women aged +14 bought cosmetics in an average six months in the year to December 2016, compared with 51.5% in the year to December 2006. The proportion of women who bought cosmetics from pharmacies has risen from 15.1% to 19.1 per cent, and the proportion that shops at supermarkets for cosmetics has risen from 11.4% to 12.1%. Meanwhile, Priceline is the most popular pharmacy chain among cosmetics buyers, and Roy Morgan’s Helix Personas consumer profiling tool shows that young women from the cashed-up, socially active Metrotech community are the most likely to buy cosmetics from this chain.

CORPORATES
ROY MORGAN RESEARCH LIMITED, PRICELINE PHARMACY, CHEMIST WAREHOUSE, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, SEPHORA AUSTRALIA PTY LTD, MECCA COSMETICA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR

Aldi hits new high in supermarket wars

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-May-17

The latest Supermarket Currency report from Roy Morgan Research shows that Australia’s grocery buyers spent $90.3 billion at supermarkets during the 12 months to March 2017. Of that, $32.2 billion was spent at Woolworths (35.7 per cent of the market, down from 36.3 per cent in the year to September 2016) and $30.0 billion at Coles (33.2 per cent, unchanged). Aldi claimed $11.9 billion of grocery buyers’ expenditure during the year (13.2 per cent, up from 12.5 per cent), stretching its lead over IGA, which fell to $8.4 billion (9.3 per cent, down from 9.8 per cent). The combined share of other supermarkets rose from 8.1 per cent to 8.6 per cent, or $7.8 billion.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, IGA

More husbands than wives call the shots on Pay TV, and only 1 in 2 Aussie couples decide together

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-May-17

A Roy Morgan Single Source survey has found that half of Australia’s married or de facto couples have at least one subscription or pay TV service in their home. In 50 per cent of these homes, the decisions about whether, when and which provider were made together. The survey, which was carried out in the year to December 2016, also shows that in 30 per cent of cases, the man decided, while the woman did so in 20 per cent. Meanwhile, films are the number one content of interest to both husbands and wives with subscription or pay TV in the home. Overall 60 per cent say they are "very" or "quite" interested in watching new release or older films, ahead of News & Current Affairs and Documentaries, which are each of interest to 52 per cent of couples.

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ROY MORGAN RESEARCH LIMITED