CONSUMER BEHAVIOR – AUSTRALIA

Fruit juice brands fighting for shrinking market (except for trend-buster Nudie)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-16

A Roy Morgan Single Source survey has found that 5.3 million Australians aged 14+ (26.9 per cent of the population) reported drinking packaged fruit juice in any given seven days in the year to June 2016. This compares with 6.6 million (35.2 per cent) in the year to June 2012. The survey also shows that 6.2 per cent of Australians drink supermarket-branded packaged fruit juice, ahead of Golden Circle (5.8 per cent) and Berri (5.7 per cent). Men (27.6 per cent) are slightly more likely than women (26.3 per cent) to consume packaged fruit juice, with young people of both genders being the most avid consumers. Meanwhile, the number of Australians who agree with the statement "I often buy drinks from juice bars" has risen from just under 1.6 million to just over 1.8 million.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOLDEN CIRCLE LIMITED, BERRI LIMITED, DAILY JUICE COMPANY, NUDIE PTY LTD

Supermarket weep: Woolies’ share continues to fall and Coles and Aldi split the proceeds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Oct-16

The latest quarterly Supermarket Currency report from Roy Morgan Research shows that Australia’s grocery buyers spent $A89.8bn at supermarkets during the 12 months to September 2016. This represents 87 per cent of the $A103bn spent on groceries overall. Roy Morgan Research estimates that Australians spent $A32.6bn at Woolworths in the past 12 months – 36.3 per cent of all supermarket expenditure nationally. This is down $A825m compared with the previous year, representing a decline in market share of 1.4 percentage points. Meanwhile, grocery shoppers spent $A29.8bn at Coles in the last year, $A1.1bn more than the year before. Coles gained 0.9 percentage points in market share, to 33.2 per cent. Aldi took in 12.5 per cent of Australia’s supermarket dollars ($A11.2bn), ahead of IGA with 9.8 per cent ($A8.8bn).

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, ALDI STORES SUPERMARKETS PTY LTD

Vodafone set to launch NBN service – and over half a million customers already want to switch their fixed broadband provider

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-16

A Roy Morgan Single Source survey has found that 3.5 million Australians aged 14+ have a mobile phone with Vodafone, while 2.5 million of these Vodafone mobile customers (71 per cent) also have fixed broadband at home, including almost one in 10 who are already on the National Broadband Network. The survey, which was carried out in the six months to September 2016, also shows that 550,000 of Vodafone’s mobile customers are already intending to switch fixed broadband provider in the next 12 months, while 22 per cent are very or fairly likely to switch.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VODAFONE AUSTRALIA LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, DODO INTERNET PTY LTD, IPRIMUS, VOCUS COMMUNICATIONS LIMITED – ASX VOC

Motorcycle racing’s declining but dedicated TV audience (and some good news for James Boag and Bundaberg Rum!)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-16

A Roy Morgan Single Source survey has found that 7.0 per cent of Australians aged 14+ watched motorcycle racing on TV in the year to June 2016, compared with 10.3 per cent in the year to June 2012. The proportion of male viewers who watch motorcycle racing has fallen from 15.8 per cent to 11.1 per cent, while the proportion of female viewers has declined from 4.9 per cent to 3.1 per cent. The survey also shows that 56.8 per cent of people who compete in motorbike racing themselves also watch the sport on TV, while 29.9 per cent of motorbike owners and 34.0 per cent of people who intend to buy a motorbike in the next 12 months watch the sport on TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, J BOAG & SON LIMITED, BUNDABERG RUM COMPANY, RED BULL AUSTRALIA PTY LTD, GENOVESE COFFEE

Strike a pose: Yoga is the fastest growing fitness activity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ did yoga in the 12 months to June 2016, compared with five per cent in 2008. The proportion of women doing yoga has risen from 8.0 per cent to 15 per cent over the last eight years, with the 35-49 and 50+ age groups recording the fastest growth in participation. However, just five per cent of Australian men participate in yoga, although men aged 25 to 34 have recorded the biggest growth in participation across any age and gender segment.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The clean team: Pine O Cleen, White King and Duck putting the sparkle in Aussie households

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-16

A Roy Morgan Single Source survey has found that 74.7 per cent of Australian grocery buyers aged +14 (11.6 million people) bought at least one household cleaning product in an average six months in the year to June 2016. The survey also shows that the Pine O Cleen range of household cleaning products is purchased by 19.4 per cent of grocery buyers in an average six months, ahead of White King (17.1 per cent) and the Duck toilet cleaner brand (16.3 per cent). Meanwhile, 85.7 per cent of single parents aged 35+ and 80.1 per cent of single parents aged under 35 buy at least one household cleaning product in any given six months, compared with 76.0 per cent and 78.2 per cent respectively of their married peers. However, only 49.2 per cent of single grocery buyers aged under 35 purchase cleaning products in the same time period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

1 in 4 car buyers watch the Bathurst 1000 – and the auto makes in the race hold special appeal

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 2,289,000 Australians aged 14+ intend to buy a new car in the next four years, while 602,000 plan to purchase their next car in the next 12 months. The survey also shows that the 3.8 million people who watch the Bathurst 1000 on TV are 25 per cent more likely than the average Australian to be in the market for a new car. Toyota and Mazda are the top two makes of choice overall as well as among the subset of Bathurst 1000 viewers, but race regulars Holden, Ford and Nissan get the largest increases in popularity among the event’s fans. They are 54 per cent more likely more likely to buy a Holden, 34 per cent more likely to buy a Ford and 23 per cent more likely to buy a Nissan.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, VOLVO CAR AUSTRALIA PTY LTD

Nexus users are gaga for Google – will Pixel be the all-in-one Google box for the mainstream?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 115,000 Australians aged 14+ own a Google Nexus smartphone. The survey, which was carried out in the year to June 2016, also shows that Nexus owners are more likely than users of any other smartphone brand to access other Google products in an average four weeks. Just about all Nexus owners use Google Search, compared with 93 per cent of other smartphone owners. Meanwhile, 95 per cent of Nexus owners visit Google-owned YouTube in an average four weeks (compared with 80 per cent of other smartphone users), 83 per cent use Google Maps (vs 65 per cent), and 72 per cent use Gmail (vs 43 per cent). Roy Morgan’s Technology Adoption Segments finds that almost four in 10 Nexus owners are Technology Early Adopters – more, by far, than users of any other handset brand.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION, SONY CORPORATION, LG ELECTRONICS INCORPORATED, MOTOROLA INCORPORATED, NOKIA OY AB, HUAWEI TECHNOLOGIES COMPANY LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS

Cheerio to Presto: so how many subscribers are up for grabs – and can Foxtel persuade them to Play?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

A Roy Morgan Single Source survey has found that 1.5 per cent of Australian homes (143,000) subscribed to Presto in the six months to August 2016. Some 77 per cent (or 110,000) of the homes with access to Presto also have at least one other pay TV/SVOD service; 55 per cent of Presto homes also have Netflix and 27 per cent have Stan, while 48 per cent have Foxtel – with almost all of them using the traditional set-top box, not the streaming Foxtel Play. Meanwhile, analysis of SVOD households based on Household Life Stage shows that half of homes with Netflix or Stan are in the Young Singles, Young Couples and Young Parents segments, while the majority of homes that have Foxtel are Mid-Life Households (33 per cent) or Older Households (28 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, PRESTO ENTERTAINMENT PTY LTD, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, FOXTEL MANAGEMENT PTY LTD, FOXTEL PLAY

How 3.8 million Bathurst 1000 viewers drink and drive

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

A Roy Morgan Single Source survey has found that 19 per cent of Australians aged 14+ (3.8 million people) will watch the 2016 Bathurst 1000 on TV. The survey, which was carried out in the year to June, also shows that 82 per cent of Bathurst 1000 viewers are adult drinkers. Some 76 per cent of these people mostly drink alcohol at home, compared with 69 per cent of all Australian drinkers aged 18+. Likewise, 41 per cent of them prefer beer to wine, compared with 30 per cent of all adult drinkers. Meanwhile, 90 per cent of Bathurst viewers drive, compared with 83 per cent of all Australians aged 14+.

CORPORATES
ROY MORGAN RESEARCH LIMITED