CONSUMER BEHAVIOR – AUSTRALIA

Huawei patrol: has the AFL and NRL’s only mobile handset sponsor backed the right teams?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-16

A Roy Morgan Single Source survey has found that over four million Australians aged 14+ (21 per cent) plan to buy a new mobile phone in the next 12 months. The survey, which was carried out in the year to June 2016, also shows that 23 per cent of AFL and NRL club supporters intend to buy a new handset in the next 12 months. Huawei is currently the only handset maker that is a sponsor of an AFL or NRL team. Huawei is a major sponsor of the Canberra Raiders, and 24 per cent of the NRL team’s supporters intend to buy a new handset in the next 12 months. However, Raiders fans are almost 20 per cent less likely than average to want one of the two dominant handset brands, the Apple iPhone or Samsung Galaxy. Huawei is also a technology and ball partner of the Gold Coast Suns, and 34 per cent of the AFL team’s fans are in the market for a new mobile phone, while they also more likely to have their hearts set on an Apple iPhone.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, HUAWEI TECHNOLOGIES COMPANY LIMITED, CANBERRA RAIDERS, GOLD COAST FOOTBALL CLUB LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, NEW ZEALAND WARRIORS LIMITED, MANLY WARRINGAH DISTRICT RUGBY LEAGUE FOOTBALL CLUB, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, GOLD COAST TITANS, MELBOURNE FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, CARLTON FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB

1 in 15 AFL and NRL Grand Final viewers could be betting on the outcome

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-16

A Roy Morgan Single Source survey has found that 602,000 Australians aged 18+ (3.3 per cent) placed bets on AFL or NRL games during the year to June 2016, up from 520,000 (2.9 per cent) in the year to June 2013. Some 409,000 Australians bet on AFL matches in the last year, and 70 per cent used a website or app to place their most recent bet on the sport, up from 48 per cent three years ago. Meanwhile, some 306,000 Australians placed a bet on an NRL match in the last 12 months, with the proportion who did so online rising from 38 per cent in 2013 to 62 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

How popular are customer loyalty programs really?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-16

A Roy Morgan Single Source survey has found that 71 per cent of Australians aged 14+ are members of at least one store loyalty program. The survey, which was carried out in the six months to June 2016, also shows that 49 per cent of Australians are members of Woolworths Rewards, ahead of FlyBuys (45 per cent) and MyerOne (21 per cent). Meanwhile, 78.2 per cent of people who shop at Woolworths/Safeway in any given four weeks are members of the Woolworths Rewards program, as are 61.8 per cent of people who shop at Woolworths-owned BWS. Similarly, FlyBuys members comprise a resounding majority of Coles customers (69.2 per cent), as well as over half of all shoppers at FlyBuys partners Liquorland (61.0 per cent), Kmart (54.4 per cent), Target (54.3 per cent) and First Choice Liquor (53.6 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS REWARDS, FLYBUYS, WOOLWORTHS LIMITED – ASX WOW, BWS – BEER WINE SPIRITS, COLES SUPERMARKETS AUSTRALIA PTY LTD, LIQUORLAND (AUSTRALIA) PTY LTD, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE, MYER HOLDINGS LIMITED – ASX MYR, PRICELINE PTY LTD, MILLERS, DAN MURPHY’S

Spreading the joy: Australia’s growing taste for butter

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Sep-16

A Roy Morgan Single Source survey has found that 54.7 per cent of Australian grocery buyers aged 14+ purchased butter in an average four-week period during the year to June 2016. This compares with 47.2 per cent in the year to June 2012. Meanwhile, 44.6 per cent of grocery buyers bought margarine, down from 56.0 per cent in 2012, while 30.4 per cent purchased dairy spreads/butter blends (down from 30.1 per cent). The survey also shows that supermarket brands are the most popular in the margarine and butter categories, while Devondale Dairy Soft is the most popular brand of butter-blend/dairy-spread.

CORPORATES
ROY MORGAN RESEARCH LIMITED

GWS Giants crying out for a new AFL car sponsor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-16

A Roy Morgan Single Source survey has found that 13 per cent of all Australian Football League fans intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2016, also shows that 17 per cent of Carlton and St Kilda supporters intend to buy a new car in the next four years. Meanwhile, 16 per cent of Greater Western Sydney Giants fans intend to buy a new car over this period, compared with about one in 10 in 2015. However, just eight per cent of Western Bulldogs fans intend to buy a new car in the next four years. The Giants and the Bulldogs are among just four AFL teams that currently do not have an automotive sponsor. Overall, around 2.3 million Australians aged 14+ are looking to buy a new car before 2020, and 45 per cent of them support an AFL club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, CARLTON FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, NORTH MELBOURNE FOOTBALL CLUB LIMITED, ESSENDON FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MELBOURNE FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG, RENAULT HOLDINGS PTY LTD

Old lenders losing battle for hearts and minds

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Original article by Michael Bennet
The Australian – Page: 23 : 22-Sep-16

The 2016 global consumer banking survey of professional services firm Ernst & Young shows that just 21 per cent of Australians completely trust that they will receive unbiased advice from their bank. The survey also found that 36 per cent of bank customers have complete trust in their financial institution, compared with 44 per cent of non-bank customers. Meanwhile, 37 per cent of Australian respondents do not consider the products of rival financial providers to be significantly different.

CORPORATES
ERNST AND YOUNG, PRICEWATERHOUSECOOPERS, MACQUARIE GROUP LIMITED – ASX MQG

Holidays waiting to happen: Australian workers, 134 million days of annual leave, and travel plans

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that Australians aged +14 who are in the paid workforce have collectively accrued 133,737,000 days of annual leave. The survey, which was carried out in the year to June 2016, also shows that 33.9 per cent of the nation’s 8.5 million paid workers have four or more weeks’ worth of annual leave accrued, while 25.8 per cent have between two and four weeks’ leave and 23.4 per cent have less than two weeks’ leave due. Meanwhile, 80.8 per cent of paid employees in Australia intend to take a holiday some time in the coming 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

iPhone delivers high usage for photos, music and video

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-16

A Roy Morgan Single Source survey has found that almost half of Australia’s 16 million smartphone owners are using an Apple iPhone. They were much more likely than others to use the handset as a camera or for playing videos and music in an average four weeks in the year to June 2016. The survey shows that 85 per cent of iPhone owners take photos on their device, compared with 77 per cent of those with a different brand of smartphone. Likewise, 51 per cent of iPhone owners use it to play music and 32 per cent play videos, compared with 35 per cent and 25 per cent respectively for owners of other smartphones.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED

JB Hi-Fi and The Good Guys: satisfaction guaranteed?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Sep-16

A Roy Morgan Single Source survey has found that more than three million Australians aged 14+ made at least one purchase from JB Hi-Fi in an average four weeks in the year to June 2016. Over a million made at least one purchase from The Good Guys, while Harvey Norman, attracted nearly 1.3 million customers in the same time period. The survey also shows that JB Hi-Fi customers have a mean household income of $A115,000, compared with $A107,000 for Harvey Norman customers and $A98,000 for The Good Guys customers. Meanwhile, The Good Guys has triumphed in the Furniture/Electrical Store category of the Roy Morgan Customer Satisfaction Awards every month this year with scores consistently over 90 per cent, and JB Hi-Fi has been close behind it in second place (also with scores hovering around 90 per cent and above).

CORPORATES
ROY MORGAN RESEARCH LIMITED, JB HI-FI LIMITED – ASX JBH, THE GOOD GUYS, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN

Amaysim fixed broadband will hit TPG Telecom hardest

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-16

A Roy Morgan Single Source survey shows that 26 per cent of Australians aged 14+ who have a mobile phone with Amaysim – which plans to launch fixed broadband plans by the end of 2016 – do not have fixed broadband in the home. The survey, which was carried out in the six months to August, also shows that Amaysim customers are over 50 per cent more likely than average to have fixed broadband with one of TPG Telecom’s brands, including 11 per cent with TPG itself and 12 per cent with an iiNet Group brand. Meanwhile, 19 per cent of Amaysim customers have Telstra fixed broadband and 13 per cent are with Optus.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VOCUS COMMUNICATIONS LIMITED – ASX VOC, DODO AUSTRALIA PTY LTD, IPRIMUS