CONSUMER BEHAVIOR – AUSTRALIA

The ups and downs of holiday intention

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Aug-16

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ (or 14.1 million people) are intending to take some kind of holiday in the next 12 months, down from 72 per cent in the March 2016 quarter. The proportion of the population planning a domestic holiday has fallen from 57 per cent to 56 per cent in the same period, while overseas intention fell from 11 per cent to 10 per cent between the March and June quarters. Roy Morgan Research’s Norman Morris notes that while the current decline in overseas holiday intention is evident among most age groups, it has actually risen slightly since the March quarter among 25-34 year-olds (from 11 per cent to 14 per cent) and the 65+ age bracket (9 per cent to 10 per cent).

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ROY MORGAN RESEARCH LIMITED

Real Aussie bachelorettes aren’t so into The Bachelor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-16

A Roy Morgan Single Source survey has found that almost half a million Australian women aged 14+ love watching
"The Bachelor Australia", including around 160,000 women aged 20 to 34 (six per cent). The survey, which was carried out in the year to March 2016, also shows that 57 per cent of the show’s target demographic of women aged 20-34 are partnered. Of these, eight per cent say The Bachelor Australia is a show they "really love to watch" – with wives the most likely of all (nine per cent), followed by imminent brides (seven per cent) and those in de facto relationships (six per cent). Meanwhile, just four of single women aged 20-34 really love the show.

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ROY MORGAN RESEARCH LIMITED

Zomato makes a meal of Melbourne, but Sydney’s foodies don’t yet have the appetite

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-16

A Roy Morgan Single Source survey has found that 5.3 per cent of Australians aged 14+ (1,046,000 people) visited the Zomato restaurant review website in an average four weeks during the year to March 2016. Visitation to Zomato is highest in Melbourne (8.9 per cent), Canberra (7.8 per cent) and Perth (7.5 per cent). Brisbane’s appetite is spot-on average (5.3 per cent), just ahead of Adelaide’s (5.0 per cent). However, just 4.0 per cent of Sydneysiders visit Zomato, the lowest rate of all mainland capitals.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ZOMATO, URBAN SPOON PTY LTD, EATABILITY PTY LTD

Do holidays really make us happier?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Aug-16

A Roy Morgan Single Source survey has found that 79.4 per cent of Australians aged 14+ who are planning an overseas holiday and 77.5 per cent of those planning a domestic holiday in the next 12 months agree with the attitude statement, "I’m optimistic about the future". This compares with 67 per cent of people who do not have a holiday planned. The survey, which was carried out in the year to March 2016, also shows that 85.6 per cent of those planning an overseas holiday and 82.2 per cent of those planning a domestic holiday agree that "I’m feeling well and in good health", compared with 76.0 per cent of people with no holiday planned.

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ROY MORGAN RESEARCH LIMITED

Cheese if you please (preferably with crackers or wine)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jul-16

A Roy Morgan Single Source survey has found that 63.9 per cent of Australian grocery buyers aged 18+ purchased block cheese in an average four weeks during the year to March 2016. Meanwhile, 36.9 per cent bought grated/shredded cheese, 37.5 per cent bought sliced cheese, 15.4 per cent bought creamed cheese or cheese spreads, and 9.8 per cent purchased cheese snacks or portions. All of these figures are considerably lower than they were in 2012. However, some consumers are dramatically more likely than the average grocery buyer to purchase cheese in an average four-week period. Two striking examples are those shoppers who also buy savoury biscuits/crackers in this time, and those who purchase wine in any given seven-day period.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, COON, MAINLAND DAIRIES PTY LTD, MERSEY VALLEY, LAUGHING COW, CASTELLO

The Domino’s effect, or why Eagle Boys stopped soaring

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jul-16

A Roy Morgan Single Source survey has found that almost five million Australians aged 14+ visited/ordered from a pizza shop at least once in an average four weeks during the year to March 2016, compared with 4.8 million in the year to March 2012. The survey also shows that the number of people who dined at Domino’s Pizza has risen from 1.8 million in an average four weeks to 2.3 million over this period. However, the number of Pizza Hut customers has fallen from one million to 745,000 and patronage of Eagle Boys has fallen from 852,000 to 336,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, PIZZA HUT AUSTRALIA, EAGLE BOYS DIAL A PIZZA AUST PTY LTD, CRUST GOURMET PIZZA BAR PTY LTD, PIZZA CAPERS

Half of mobile owners reckon they know how to get the best deal – but they end up spending more

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jul-16

A Roy Morgan Single Source survey has found that 49 per cent of Australians aged 14+ who own a mobile phone agree with the statement "I know how to find the best deal". This rate is almost the same among pre- and post-paid users. However, consumers who agree that they know how to find the best deal spend an average of seven per cent more for their post-paid and 25 per cent more for their pre-paid service per month than mobile owners who do not think they have value-seeking skills. Meanwhile, 66 per cent of mobile owners with Virgin (either pre- or post-paid) deem themselves good deal-hunters, ahead of 63 per cent of those with Amaysim and 57 per cent of those with Vodafone.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, ALDIMOBILE, TELSTRA CORPORATION LIMITED – ASX TLS

Australians not sold on moving house

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

A Roy Morgan Single Source survey has found that almost 60 per cent of Australians aged 14+ have been living at the same address for five years or more. The survey, which was carried out in the year to March 2016, also shows that 40.7 per cent have been at their current address for a decade or more, while 17.4 per cent have been living in their current home for between five and 10 years. Only 14.3 per cent have been in their current home for less than 12 months. Meanwhile, 65.3 per cent of people who have been in their current home for less than 12 months are renting, while 68.4 per cent of Australians who own their home outright have been at the same address for 10-plus years.

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ROY MORGAN RESEARCH LIMITED

New car market climbs higher in first half of 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who intend to buy a new car in the next four years rose by 100,000 to 2,302,000 in the six months to June 2016. The survey also shows that the number of people who intend to buy a new car in the next 12 months has risen by 60,000 over this period, to 628,000. Jordan Pakes of Roy Morgan Research notes that 74,000 new car intenders are considering buying a Toyota, while 70,000 are considering a Mazda.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, GM HOLDEN LIMITED, HONDA AUSTRALIA PTY LTD

News.com.au and up-for-grabs Gawker Media lead Top 10 Technology Websites

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jul-16

A Roy Morgan Single Source survey has found that three million Australians aged 14+ visited one or more of the Top 10 technology-focused websites in an average four weeks in the year to March 2016. This is 34 per cent higher than in the year to March 2013. The Technology page on News.com.au remains the country’s most-visited tech site, with 989,000 Australians visiting it in an average four weeks, up 58 per cent since 2013. Only two other tech websites among the Top 10 had an increase in unique monthly audience over the period – and they jumped into second and third spots as a result: 743,000 Australians read Gizmodo (up 59 per cent since 2013) and 725,000 read Lifehacker (up 63 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS.COM.AU, GIZMODO, LIFEHACKER, GAWKER MEDIA, CNET INCORPORATED, ZDNET, SOURCEFORGE, SLASHDOT