CONSUMER BEHAVIOR – NEW ZEALAND

New Zealanders are increasingly worried about interest rates as RBNZ raises rates to 14-year highs

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-May-23

The latest Roy Morgan research into the attitudes of New Zealanders towards the level of interest rates shows that the Reserve Bank of NZ’s record 11 rate rises in 18 months are clearly having an impact. Some 54.1% of New Zealanders were worried about interest rates in the year to December 2022, compared with just 34.6% in the year to June 2021. The rapid series of interest rate increases since late 2021 is hitting New Zealanders with a mortgage harder than anyone else; 63.3% of New Zealanders who are paying off their home loan say they are ‘worried about interest rates at the moment’, up from 23.1% in June 2021. Concern about interest rates has increased for renters and home owners as well, but at a much lower rate. Now around half of renters (50.1%) and home owners (49.2%) say they are worried about interest rates.

CORPORATES
ROY MORGAN LIMITED

Over 2.8 million New Zealanders watch Subscription TV -largest growth for Disney+ and Amazon Prime Video

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Feb-21

New data from Roy Morgan shows that over 2.8 million New Zealanders aged 14+ now watch Subscription TV in an average four weeks – encompassing over two-thirds (68%) of all New Zealanders. Total viewership of Subscription TV in New Zealand has increased 4.9% from a year earlier to 2,823,000, an increase of 131,000. Netflix is by far the most popular service, now watched by 2,141,000 people in an average four weeks, an increase of 92,000 (+4.5%) from a year ago. In clear second place is Sky with 1,248,000 viewers. Sky also includes the Sky Sport Now sports streaming service, which now has over 140,000 viewers. In its first year of operation Disney+ has attracted an audience of 700,000 viewers, equal to one-in-six New Zealanders, and is already the third most popular Subscription TV service. Also growing quickly over the past year is Amazon Prime Video, which now has 323,000 viewers, an increase of 141,000 (+77.5%) on the December quarter 2019. This new pay television data has been obtained from the Roy Morgan Single Source survey, derived from in-depth interviews with over six thousand New Zealanders each year.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT, DISNEY+, AMAZON PRIME VIDEO

Netflix on verge of 2 million viewers in New Zealand

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-18

A Roy Morgan Single Source survey shows that over three million New Zealanders aged 14+ had access to some form of Pay TV/Subscription TV in the June 2018 quarter, up 13.9% on a year ago. Nearly two million New Zealanders now have a Netflix subscription, up more than 35% on a year ago. Meanwhile, viewership of the combined Sky TV/Neon is growing slower than some of its rivals, up 1.7 per cent to over 1.6 million viewers although Sky TV’s Subscription Video On Demand service Neon is growing significantly faster than its parent. Viewership of Neon is up 190.3 per cent to 295,000. Lightbox is the second most popular SVOD service with 830,000 users (up 42.9 per cent on a year ago) ahead of Vodafone TV up 19.9 per cent to 295,000. Roy Morgan CEO Michele Levine says that in a changing media landscape the impressive performance of SVOD shows there are avenues to growth for incumbent media businesses challenged by new entrants into the market. Sky TV’s fast-growing Neon SVOD service is a prime example of an existing media company adapting to the changing consumer habits of New Zealanders.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT, NEON, LIGHTBOX, VODAFONE TV

Rugby viewership more than double Rugby League in NZ

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-18

A Roy Morgan Single Source survey has found that 43.6% of New Zealanders aged 14+ (almost 1.7 million people) watched Rugby on TV in the year to June. Viewership of Rugby Union far outstrips the other major football codes, and is more than double the viewership of either Rugby League or Soccer. A total of 837,000 New Zealanders (21.5%) watch Rugby League on TV, including the NRL and other Rugby League matches, and 587,000 (15.1%) watch Soccer including the FIFA World Cup, the A-League and other Soccer matches including the English Premier League and local leagues. Rugby Union Internationals, which feature the New Zealand national team the All Blacks, are the most popular form of Rugby watched by nearly 1.34 million New Zealanders (34.3%), slightly ahead of the Rugby World Cup, watched by 1.26 million New Zealanders (32.4%). Super Rugby is watched by nearly 1.2 million New Zealanders (30.6%), while a further 880,000 New Zealanders (22.6%) watch the local Mitre 10 Cup in New Zealand.

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ROY MORGAN LIMITED

State of the Nation: New Zealand – media, technology and wanting it all ‘on demand’

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-May-16

Roy Morgan Research CEO Michele Levine has presented the latest New Zealand State of the Nation in Auckland, with a special Spotlight on Media, Technology and the rise of ‘On Demand’. Amongst other things, the report shows that 76 per cent of New Zealanders now have a smartphone, while 40 per cent of smartphone owners say they ‘can’t live without’ their mobile phone. Meanwhile, 83 per cent of New Zealanders access one or more types of content ‘on demand’, including news websites, streaming video or audio, and the catch-up sites of TV networks. Some 24 per cent of New Zealanders have access to at least one subscription video-on-demand service.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, LIGHTBOX, NEON, SPARK NEW ZEALAND LIMITED – ASX SPK, SKY NETWORK TELEVISION LIMITED – ASX SKT, YOUTUBE INCORPORATED

Kiwis almost three times more likely than Aussies to watch Rugby World Cup on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 7.4 per cent of Australians aged 14+ almost always watch Rugby World Cup matches on TV and another 6.8 per cent watch occasionally. The survey, which was carried out in the year to June 2015, also shows that 27.9 per cent of New Zealanders aged 14+ almost always watch Rugby World Cup matches on TV, with an additional 12.2 per cent tuning in occasionally. In both Australia and New Zealand, 45 per cent of Rugby World Cup viewers are aged 50+ and only 27 per cent are aged 14-to 34.

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ROY MORGAN RESEARCH LIMITED, RUGBY WORLD CUP LIMITED, ALL BLACKS, WALLABIES

1 in 10 Kiwis have Netflix

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-15

A Roy Morgan Single Source survey has found that 10.9 per cent of New Zealanders aged 14+ (or 398,000 people) had a Netflix subscription in the three months to June 2015. In addition, 9.4 per cent of New Zealand homes (or 164,000) had a Netflix subscription. The survey also shows that Young Couple households are the most likely to have Netflix (16.9 per cent), just ahead of Young Parents (16 per cent) and households comprising Young Singles (14.3 per cent). Mid-Life Families have also been more likely than average to subscribe (11.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT