Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-18
A Roy Morgan Single Source survey has found that 43.6% of New Zealanders aged 14+ (almost 1.7 million people) watched Rugby on TV in the year to June. Viewership of Rugby Union far outstrips the other major football codes, and is more than double the viewership of either Rugby League or Soccer. A total of 837,000 New Zealanders (21.5%) watch Rugby League on TV, including the NRL and other Rugby League matches, and 587,000 (15.1%) watch Soccer including the FIFA World Cup, the A-League and other Soccer matches including the English Premier League and local leagues. Rugby Union Internationals, which feature the New Zealand national team the All Blacks, are the most popular form of Rugby watched by nearly 1.34 million New Zealanders (34.3%), slightly ahead of the Rugby World Cup, watched by 1.26 million New Zealanders (32.4%). Super Rugby is watched by nearly 1.2 million New Zealanders (30.6%), while a further 880,000 New Zealanders (22.6%) watch the local Mitre 10 Cup in New Zealand.
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