Original article by Roy Morgan
Market Research Update – Page: Online : 6-Aug-18
The latest tourism data from Roy Morgan shows that 47% of Australian skiers and snowboarders would like to visit at least one of the nation’s snow areas within the next two years, up 1% on the year to December 2014. The NSW Snowfields/High Country area remains the most popular in Australia, mentioned by 31% of skiers/snowboarders as a destination for a holiday during the next two years. This is led by Thredbo/ Perisher/Smiggins slopes as the most popular snowfield, cited by 28% of skiers/snowboarders. Despite trailing their northern counterparts in terms of popularity, the leading Victorian snow fields have made impressive gains over the last four years. Now 24% of skiers/snowboarders would like to visit the Victorian snow fields for a holiday during the next two years – up 5% points on 2014. This gain has been spread across Victoria’s leading snow fields, with Mt. Hotham now the leading snow destination in Victoria (mentioned by 13% of skiers/snowboarders), ahead of Mt. Buller on 12% and Falls Creek on 11%. Mt. Buller has doubled in popularity since 2014 to overtake Falls Creek.
ROY MORGAN LIMITED