CONSUMERS’ PREFERENCES – AUSTRALIA

New trends in banking: Digital banks and Macquarie gaining ground in 2024

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-25

New data on customers’ choices in banking from Roy Morgan’s Single Source survey shows that more Australians turned to newer digital banks, and Macquarie, as their Main Financial Institution (MFI) in 2024. Some 32.8% of Australians considered Commonwealth Bank to be their MFI in 2024. ANZ holds second place at 11.6%, followed by Westpac at 11.4% and NAB at 11.2%. Together, the big four banks make up 67.0% of MFI Share, down 0.6% from 2023. ING, ranked fifth, also saw a slight decline to 4.3%. Newer digital banks like ANZ Plus, ME Bank, Ubank and Up have increased their MFI Share by 0.3% to 2.0%. Macquarie Bank saw a rise of 0.4% to 1.5%, gaining ground across all age groups. Macquarie’s growth in MFI Share coincides with its increase in mortgages and deposits share. These latest banking MFI ratings come from the Roy Morgan Single Source survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, ANZ PLUS, ME BANK, UBANK, UP, ING BANK (AUSTRALIA) LIMITED, MACQUARIE BANK LIMITED

Melbourne retains top spot as preferred holiday destination as Sydney overtakes Gold Coast for second place

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Aug-23

Research from Roy Morgan shows that more than 14.6 million Australians aged 14+ (67.7%) would like to spend at least one night in the next two years at a domestic holiday destination. Melbourne has retained top spot as the preferred holiday destination, with 2,977,000 Australians aged 14+ expressing a preference to stay at least one night in the Victorian capital on a trip in the next two years; this is up more than 800,000 from two years ago, in the middle of the COVID-19 pandemic. Sydney is now Australia’s second-most preferred destination, mentioned by 2,905,000 Australians (up more than 900,000 from two years ago). The Gold Coast, which soared to first place in popularity during the pandemic, has now dropped back to third position with 2,647,000 Australians mentioning travelling to the city in the next two years.

CORPORATES
ROY MORGAN LIMITED

Melbourne regains top spot as preferred holiday destination from the Gold Coast after pandemic plunge

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Aug-23

The latest research from Roy Morgan shows that 14.6 million Australians aged 14+ (68.0%) would like to spend at least one night in the next two years at a domestic holiday destination. Melbourne has regained top spot as the preferred holiday destination, with 2,797,000 Australians aged 14+ expressing a preference to stay at least one night in the Victorian capital on a trip in the next two years. The city was clearly the preferred holiday destination for Australians in the pre-pandemic period, and with the removal of the final mandatory isolation policies early in the December 2022 quarter, the city has moved back into top spot. Almost 2.3 million of those mentioning a trip to Melbourne are coming from interstate locations – a higher number of interstate visitors than any other destination – while a further 500,000 Victorians also said they would like to spend at least a night in their capital city in the next two years. The Gold Coast has retained second place, with 2,728,000 Australians mentioning travelling to the city in the next two years. Right behind in third is Sydney with 2,727,000 Australians now expressing a preference to travel to the harbour city in the next two years.

CORPORATES
ROY MORGAN LIMITED

Four in five shoppers believe buying Australian-made is important

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Feb-23

New research by Roy Morgan shows that 86 per cent of Australians say that buying Australian-made products is important to them. Only 2% said that buying Australian-made is not important to them. Meanwhile, 67% stated in the survey that they ‘often’ or ‘always’ buy Australian-made products, citing supporting local jobs and the economy as their reason for doing so, followed by the quality or reliability of Australian-made products. Some 35% of respondents also claimed to purchase more Australian-made products now than before the pandemic. The survey also found that 99% of Australians aged 18+ are aware of the Australian Made logo, with the logo having the highest recognition of any certification mark in Australia. Trust in the Australian Made logo is also high; 93% of Australians are confident that products displaying the mark are made or grown in Australia.

CORPORATES
ROY MORGAN LIMITED

Local content propels pay TV

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Original article by Jess Malcolm
The Australian – Page: 19 : 26-Apr-21

Foxtel’s chief commercial and content officer Amanda Laing has downplayed the need for local content rules to apply to streaming services. She says that locally-produced content already accounts for 50-70 per cent of the 10 most popular shows on Foxtel’s streaming platforms. Laing also notes that the Australian offices of overseas-based streaming providers are also actively commission local content. Fetch TV CEO Scott Lorson told the same virtual conference that YouTube is making "huge inroads" into the subscription TV market.

CORPORATES
FOXTEL MANAGEMENT PTY LTD, FETCHTV PTY LTD, YOUTUBE INCORPORATED

Australian-made significantly preferred to Chinese-made

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-19

New research by Roy Morgan shows that Australians are more likely to buy products across a wide range of industries if they know the product is made in Australia. Only a minority say the same about products they know are made in China. The largest differences are for food, wine, skin care and cosmetics. A huge majority, 88%, say they’d be more likely to buy food if they knew it was made in Australia, while only 6% say the same for Chinese-made food. The gap in favour of Australian-made wine is almost as large (72% vs. 4%). The next largest gaps in favour of Australian-made products are for skin care products (56% vs. 6%) and cosmetics (51% vs. 4%). Chinese-made products with the best performance include clothes, electrical goods, mobile phones and footwear. At least 20% of Australians indicated they would be more likely to buy these products if they knew they were made in China, although all trailed well behind Australian-made counterparts. These are the key findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Victoria top pick for short holidays, NSW for longer ones

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Original article by Royce Millar
Market Research Update – Page: Online : 23-Oct-19

New data from Roy Morgan’s Holiday Travel Intention Leading Indicator Report shows that more than half of the Australian population (10.48 million, or 50.7% of those 14+) intends to take a domestic holiday in the next 12 months. Victoria is the top destination for those planning a short holiday (31%), ahead of NSW (27.7%) and Queensland (17.5%) with others planning either another domestic destination, an international destination, or not yet having any particular destination in mind at all. But for those intending on a longer holiday, only 53.6% will holiday in Australia. NSW is the most popular domestic destination (17.2%), ahead of Queensland (16.4%) and Victoria (15.3%). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week or over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Ride-sharing app Uber overtakes taxis as preferred private transport service

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The latest data from Roy Morgan has shown that a greater proportion of Australians aged 14+ are now using Uber (22.9%) compared with taxis (21.8%). This is the first data to reveal that taxis are no longer the preferred private transport service of Australians. Uber has experienced a dramatic rise in popularity over the past three years. The proportion of Australians utilising the service in an average three-month period has increased from 6.6% (1.3 million) of the population, to 22.9% (4.7 million), an increase of 16.3% points (+ 3.4 million). Although Uber is now the preferred service, the proportion of Australians using taxis has remained relatively steady in recent years, dropping only slightly from 24.4% (4.8 million) to 21.8% (4.5 million). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

NSW snowfields move further ahead of Victorian rivals in 2019

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19

The latest tourism data from Roy Morgan shows that 49% of Australians 14+ who regularly or occasionally go skiing or snowboarding say they would like to visit at least one of the nation’s snow areas within the next two years; this is up 2% on a year ago. Driving the increase over the last two years is an increasing preference for the New South Wales Snowfields/High Country area, now mentioned by 35% of skiers/snowboarder as a destination for a holiday during the next two years (up 4% points on a year ago). Thredbo/Perisher/Smiggins is clearly the most popular Australian snow resort area, mentioned by 29% of skiers/snowboarders (up 1% point on a year ago) while other Snowy Mountains resorts are mentioned by 10% of skiers/snowboarders (up 2% points in a year). The leading Victorian snow fields have lost ground on their NSW counterparts over the last year, with 22% of skiers/snowboarders looking to visit the Victorian snow fields for a holiday during the next two years (down 2% points on a year ago). This decline has been spread across the major resorts, with all three experiencing a decline compared to a year ago. Mt Hotham continues to lead the way as the preferred snow destination in Victoria, mentioned by 11% of skiers/snowboarders (down 2% points), ahead of Falls Creek on 10% (down 1% point) and Mt. Buller on 7% (down 5% points).

CORPORATES
ROY MORGAN LIMITED

Japan shines as increasingly popular travel destination – attracting a particular kind of holidaymaker

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-19

New research from Roy Morgan’s recent State of the Nation Report on Travel shows that 78.6% of Australians aged 14+ would like to take a holiday in the next 12 months, down 5% points since 2001-02. Some 72% of Australians would like to take a domestic holiday (down 9.1%), while 49.5% would like an overseas holiday (up 7.5% points since 2001-02). The top five most popular overseas destinations are New Zealand, the US, England, Japan and Canada. In early 2004, only 2.5% of Australians mentioned Japan as a holiday destination they would like to visit. The popularity of Japan as a holiday destination increased steadily over the next decade, overtaking Thailand as the most popular Asian travel destination in early 2014. Other popular Asian holiday destinations include Bali, Singapore, Vietnam and mainland China.

CORPORATES
ROY MORGAN LIMITED