Aussies tourists say No worries about President Trump

January 25, 2018roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jan-18

A Roy Morgan Single Source survey, which was conducted in the year to November 2017, has found that 17.9% of Australians aged +14 would like to holiday in the US for at least one night in the next two years – up 0.5% on a year ago. Interviewing for the latest overseas holiday intention results was conducted entirely after the election of Donald Trump in November 2016, and it shows that the controversial US President has not had a negative impact on holiday intentions to the US. Other leading overseas holiday destinations include New Zealand, mentioned by 13.7% of Australians (unchanged from a year ago), and the UK, which was mentioned by 13.4% of Australians (up 0.2% from a year ago). The leading Asian destination was again Japan, mentioned by 8.1% of Australians and showing the most impressive growth over the past year – up by 1.4% and now ahead of traditional European holiday destinations France (7.3%) and Italy (7.0%).

CORPORATES
ROY MORGAN LIMITED, UNITED STATES. EXECUTIVE OFFICE OF THE PRESIDENT

Melbourne desired for holidays but Hobart growing fastest

December 11, 2017roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-17

A Roy Morgan Single Source survey, which was carried out in the year to September 2017, has found that more than 14.8 million Australians aged 14+ would like to spend a holiday within Australia in the next two years. This figure is virtually unchanged from a year ago, when 14.9 million Australians indicated a desire to take an Australian holiday, but down slightly from a peak of over 15.2 million in September 2015. The Roy Morgan Holiday Tracking Survey shows that over the last two years Melbourne has retained top spot as the capital city Australians would most like to visit. In 2017, over 4.25 million Australians indicated that they would like to visit Melbourne, down slightly from 4.5 million in 2015. Sydney is again comfortably in second position with just under 2.4 million would-be visitors in 2017, down slightly from 2.5 million in 2015. Meanwhile, Hobart has experienced the fastest growth of any capital city and is now in third place for domestic holiday-goers with 1.75 million prospective visitors, up 8.7% from 1.6 million in 2015.

CORPORATES
ROY MORGAN LIMITED

Open market the death of car makers

October 18, 2017roymorgansocial Leave a comment

Original article by Simon Evans
The Australian Financial Review – Page: 7 : 18-Oct-17

Holden’s share of Australia’s new car market has fallen from about 20 per cent in the 1990s to just seven per cent. Holden will be the last car maker to cease local manufacturing when its Adelaide plant closes on 20 October. Former Mitsubishi Motors Australia CEO Tom Phillips says local car-makers struggled due to the influx of international car brands, with some 65 models competing in a relatively small market in terms of population. He adds that a change in consumers’ vehicle preferences also contributed to the demise of the local industry.

CORPORATES
GM HOLDEN LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, GENERAL MOTORS CORPORATION, FLINDERS UNIVERSITY

So long Billabong: kids like Nike (or how sportswear overtook surf-wear on children’s cool list)

April 4, 2017roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Apr-17

Roy Morgan’s Young Australians Survey has found that just 14% of Australian children aged 6-13 considered home-grown surf-wear brand Billabong to be "cool" in the year to December 2016, compared with 46% in the year to December 2007. The proportion of children who consider Rip Curl to be cool has fallen from 33% to 18%. Meanwhile, the proportion of children who consider sportwear brand Nike to be cool has risen from 27% to 39% over the last decade, and 26% now rate Adidas to be cool, up from 22% in 2007.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BILLABONG INTERNATIONAL LIMITED – ASX BBG, RIP CURL PTY LTD, NIKE INCORPORATED, ADIDAS AUSTRALIA PTY LTD, QUIKSILVER INCORPORATED, ROXY CLOTHING, RUSTY, PUMA AG

And Australia’s new favourite travel agent is…Booking.com!

March 28, 2017roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Mar-17

The latest data from the Roy Morgan Holiday Tracker survey shows that 13.5 million Australians aged 14+ (68.3% of the population) take at least one holiday in an average 12-month period. Booking.com is now the most widely used travel agent, with 9.3% of the population (just over 1.8 million holiday-goers) using it at least once in the year to December 2016. Flight Centre (9.0%) is the second-most popular, while relative newcomer Airbnb (4.8%) is in third position. Flight Centre was the most popular agent (9.4%) when Roy Morgan’s last travel agent findings (for June 2015) were released, well ahead of Booking.com (5.8%) and Wotif.com (5.2%). However, Flight Centre maintains a healthy lead as the travel agent more Australians would consider using next time they take a holiday (23.4%, virtually unchanged from 23.6%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM (AUSTRALIA) PTY LTD, AIRBNB AUSTRALIA PTY LTD, WOTIF.COM HOLDINGS LIMITED, TRIVAGO, EXPEDIA AUSTRALIA PTY LTD, HOTELS.COM LP, HELLOWORLD LIMITED – ASX HLO

Thrills and spillage: the changing tastes of Australia’s cordial drinkers (or the Bickford’s phenomenon)

March 2, 2017roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-17

A Roy Morgan Single Source survey has found that 26% of Australians aged 14+ (5.2 million people) consumed cordial at least once in an average four weeks during the year to December 2016. This compares with 34.9% (6.2 million people) in the year to December 2009. While Cottee’s remains the leading cordial brand, it is now consumed by 1.8 million people in an average four weeks, down from 2.4 million in 2009. In contrast, consumption of Bickford’s has risen by 125 per cent, from 622,000 consumers in any given four weeks to just over 1.4 million.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COTTEE’S, BICKFORD’S AUSTRALIA PTY LTD, GOLDEN CIRCLE LIMITED, SCHWEPPES AUSTRALIA PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

Why Vodafone is the top mobile provider in (only) Sydney

February 20, 2017roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Feb-17

A Roy Morgan Single Source survey has found that among Australia’s 18,775,000 mobile owners aged 14+ Telstra is the clear number one mobile service provider, which 43.6 per cent use for a mobile phone, ahead of Optus (24.1 per cent) and Vodafone (18.0 per cent). The survey, which was carried out in the six months to December 2016, also shows that Telstra claims only around one in three mobile owners overall (33.6 per cent) across the five mainland state capitals, compared with 26.3 per cent for Optus and 24.1 per cent for Vodafone. Meanwhile, Telstra has the largest market share in Brisbane, Melbourne, Perth and Adelaide, but Vodafone has the largest market share in Sydney (30.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED

Carefree overtakes Libra as Australia’s top tampon brand

February 7, 2017roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Feb-17

A Roy Morgan Single Source survey has found that 22% of Australian women aged 14+ (just over 2.2 million) purchased tampons in an average four weeks in the year to September 2016. This compares with 21% in the year to September 2015. The survey also shows that the proportion of tampon buyers purchasing the Libra brand in an average four weeks has fallen from 31% to 26% year-on-year, while the proportion who buy Carefree has risen from 26% to 27%. U by Kotex is in third place, purchased by 24% of tampon buyers in an average four weeks (up from 22%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBRA, CAREFREE, U BY KOTEX, TAMPAX, COTTONS

The Great Wall dividing Chinese- and Australian-made products

January 27, 2017roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jan-17

A Roy Morgan Single Source survey has found that 89% of Australians aged 14+ say they are more likely to buy a product if it is made in Australia. In contrast, only 30% report being more likely to buy items manufactured in China, and 48% are less likely to buy such products. The survey, which was carried out in the year to September 2016, also shows that 89% of Australians are more likely to purchase locally grown/processed food, compared with just 5% who would buy food originating in China. Concern about country of manufacture varies somewhat between age groups, with teenagers aged between 14 and 17 showing the most divergence from the average: 37% are open to Chinese-made products overall, while 82% say they are more likely to purchase those made in Australia.

CORPORATES
ROY MORGAN RESEARCH LIMITED

What’s a Telstra? Who’s Optus? More immigrants choose global brand Vodafone as first Australian mobile provider

January 10, 2017roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jan-17

A Roy Morgan Single Source survey shows that Vodafone is the most popular telco among the 5.3 million Australian mobile phone owners aged 14+ who were born overseas. Vodafone claimed 32 per cent of the mobile market among immigrants overall in the six months to November 2016. The survey also shows that 47 per cent of immigrants who have lived in Australia for less than two years choose Vodafone as their local provider, ahead of Optus (24 per cent) and Telstra (12 per cent). In contrast, Telstra is used by 39 per cent of immigrants who have lived in Australia for more than 20 years, and 47 per cent of people who were born in Australia.