Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jan-18
A Roy Morgan Single Source survey, which was conducted in the year to November 2017, has found that 17.9% of Australians aged +14 would like to holiday in the US for at least one night in the next two years – up 0.5% on a year ago. Interviewing for the latest overseas holiday intention results was conducted entirely after the election of Donald Trump in November 2016, and it shows that the controversial US President has not had a negative impact on holiday intentions to the US. Other leading overseas holiday destinations include New Zealand, mentioned by 13.7% of Australians (unchanged from a year ago), and the UK, which was mentioned by 13.4% of Australians (up 0.2% from a year ago). The leading Asian destination was again Japan, mentioned by 8.1% of Australians and showing the most impressive growth over the past year – up by 1.4% and now ahead of traditional European holiday destinations France (7.3%) and Italy (7.0%).
ROY MORGAN LIMITED, UNITED STATES. EXECUTIVE OFFICE OF THE PRESIDENT