DECISION MAKING – AUSTRALIA

Who’s making travel and accommodation decisions for business: 810,000 Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey shows that 810,000 Australians aged 14+ are involved in making decisions that relate to business travel and accommodation in an average 12-month period. The survey, which was carried out via face-to-face interviews in the year to March 2018, also shows that 75.2% of business travel or accommodation decision makers were full time workers, well above their population proportion of 37.9%, while 69.9% had a diploma or degree (population 45.2%). Other over-represented segments among these decision makers were men with 57.9% (population 49.2%), and the A/B socio-economic quintile 50.2% (population 20.0%).

CORPORATES
ROY MORGAN LIMITED

Who’s making banking decisions for businesses – 675,000 Australians

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Jun-18

A Roy Morgan Single Source survey shows that 675,000 Australians aged 14+ are involved in making decisions that relate to business banking and other financial services in an average 12-month period. The survey, which was carried out in the year to March 2018, also shows that 68.7% of these decision makers are full-time workers, well above their population proportion of 37.9%, while 64.7% have a diploma or degree (compared with 45.2% of the population). Other over-represented segments among these decision makers are men (56.2%, compared with 49.2% of the population), millennials (38.7%; population 22.3%) and the A/B socio-economic quintile (37.9%; population 20.0%).

CORPORATES
ROY MORGAN LIMITED

Are LinkedIn’s business decision-makers Microsoft’s $35billion target audience?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A recent Roy Morgan Single Source survey showed that 24 per cent of Australian workers aged 14+ visit the LinkedIn website. The survey also found that 65 per cent of CEOs, General Managers and Legislators use the career networking site in an average four weeks, followed by Information and Communications Technology professionals (57 per cent) and Business, Human Resource and Marketing Professionals (45 per cent). The value for Microsoft, as it moves away from consumer products toward providing business technology services like cloud platforms and large-scale software subscriptions, is that LinkedIn’s biggest users are not just workers, but business decision-makers: those employees, partners, and business owners responsible for determining their companies’ expenditure across a range of categories – including software and computer services. Roy Morgan’s survey of business decision-makers shows that almost 950,000 Australians made or contributed to decisions in their organisation regarding computer software or online services in the past year – and 38 per cent of them (360,000) use LinkedIn.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LINKEDIN CORPORATION, MICROSOFT CORPORATION