Original article by Roy Morgan
Market Research Update – Page: Online : 14-Feb-24

New data from Roy Morgan’s Alcohol Consumption Report shows that 14,013,000 Australians aged 18+ consumed alcohol in an average four-week period in the 12 months to September 2023. This compares to 13,073,000 (66.3%) in the year to March 2020, prior to the pandemic. The number of Australians drinking wine increased from 8,096,000 (41.0%) pre-pandemic to 9,068,000 (44.1%) in the year to September 2023. The spirits category enjoyed a clear ‘pandemic boost’ of over 1 million extra consumers; in the 12 months to December 2021 there were 6,759,000 (33.8%) Australians drinking spirits. However, this ‘boost’ has receded; now 5,623,000 (27.3%) Australians drink spirits, down slightly from 5,671,000 (28.7%) pre-pandemic. The standout alcoholic beverages over the course of the pandemic have been ‘Ready-to-drink’ (RTDs) for which consumption increased from 2,138,000 Australians (10.8%) pre-pandemic to 4,319,000 (21.0%) in late 2023, an increase of over 2.1 million people. Meanwhile, now 6,725,000 Australians (32.7%) consume beer, down significantly from the 7,413,000 (37.6%) who did so in the 12 months to March 2020 just before the pandemic struck.

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ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jun-23

New data from Roy Morgan’s Alcohol Consumption Report shows that a total of 13,709,000 Australians (67.6%) aged 18+ consumed alcohol in an average four-week period in the year to March 2023, compared to 13,073,000 (66.3%) in the year to March 2020. The most popular alcohol is wine, which has stretched its lead during the pandemic; the number of Australians drinking wine has increased from 8,096,000 (41.0%) pre-pandemic to 8,898,000 (43.9%) in the 12 months to March 2023. Meanwhile, 5,573,000 (27.5%) Australians now drink spirits, down slightly from 5,671,000 (28.7%) pre-pandemic. However, 6,537,000 (32.2%) Australians now consume beer, down significantly from the 7,413,000 (37.6%) who did so in the 12 months to March 2020 just before the pandemic struck. The standout alcoholic beverages over the course of the pandemic have been ‘Ready-to-drink’ (RTDs) for which consumption has increased from 2,138,000 Australians (10.8%) pre-pandemic to 4,208,000 (20.8%). These findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

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ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 17-Aug-22

New data from Roy Morgan’s Alcohol Consumption Report shows that 13,603,000 Australians (67.9%) aged 18+ consumed alcohol in an average four-week period in the year to June 2022, down 1.8% from a pandemic high of 13,908,000 (69.7%) a year earlier. The standout alcoholic beverage over the last year as we emerged from the pandemic lockdowns of 2020-21 has been Ready-to-drinks (RTDs); some 3,349,000 Australians (16.7%) consumed RTDs in the year to June, an increase of 3.2% points (+680,000). The most popular alcohol is still wine, but the number of Australians drinking wine fell to 8,938,000 (44.6%), a decrease of 1.7% points (-297,000) from a year ago. Beer has also lost ground from its pandemic highs with 6,666,000 Australians (33.3%) now drinking beer, down 2.3% points (-428,000) on a year ago. Spirits are clearly the third favourite type of alcohol with 6,083,000 Australians (30.4%) now drinking spirits, down 2.8% points (-538,000) on mid-2021. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

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ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Nov-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 3.5% points to 69.6% in the 12 months to September 2021. A total of 13,894,000 Australians (69.6%) aged 18+ consumed alcohol in an average four-week period in the year to September, up from 13,179,000 (66.4%) a year earlier. The number of Australians drinking wine increased from 8,539,000 (43.0%) to 9,263,000 (46.4%) – an increase of 3.4% points over the year. There were 7,138,000 Australians (35.7%) drinking beer, an increase of 0.5% points (+147,000) from a year earlier. In addition, there were 6,670,000 Australians (33.4%) drinking spirits in mid-2021, up from 6,121,000 (30.8%) a year earlier – an increase of 2.6% points. Also increasing was consumption of Ready-to-drinks (RTDs) which increased from 2,243,000 Australians (11.3%) to 2,745,000 (13.7%). The results were not as positive for other types of alcohol, with fewer Australians now drinking cider, liqueurs and fortified wines compared to a year ago. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

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ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 8-Sep-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 4% points to 69.7% in the 12 months to June 2021. A total of 13,908,000 Australians (69.7%) aged 18+ consumed alcohol in an average four-week period in the year to June, up from 13,040,000 (65.7%) a year earlier. The number of Australians drinking wine increased by nearly 1 million over the past year, from 8,323,000 (42.0%) to 9,237,000 (46.3%) – an increase of 4.3% points. In addition, some 6,621,000 Australians (33.2%) were drinking spirits in mid-2021, up from 5,876,000 (29.7%) a year earlier – an increase of 3.5% points. Also increasing was consumption of Ready-to-drinks (RTDs), which increased from 2,187,000 Australians (11.0%) up to 2,699,000 Australians (13.5%). There were mixed results for the other categories of alcohol, with drinking of beer and liqueurs virtually unchanged on a year ago while fewer Australians were drinking cider and fortified wines. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 50,000 Australians each year.

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ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 21-Apr-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 0.8% points to 67% in 2020. It is the first year-over-year increase since 2016, when 69.6% of Australians drank alcohol, up 0.7% points on 2015. A total of 13,337,000 Australians (67.0%) aged 18+ consumed alcohol in an average four-week period in 2020, up from 13,021,000 (66.2%) a year earlier. The number of Australians drinking wine increased from 8,065,000 (41.0%) to 8,814,000 (44.3%), an increase of 3.3% points over the year. In addition, some 6,277,000 Australians (31.5%) drank spirits in 2020, up from 5,465,000 (27.8%) a year earlier – an increase of 3.7% points. Consumption of Ready-to-drinks (RTDs) increased from 2,101,000 Australians (10.7%) to 2,392,000 (12.0%). However, outside these three categories the long-term trends continued, with fewer Australians drinking beer, cider, liqueurs and fortified wines in 2020. Beer led the decline and was down from 7,353,000 Australians (37.4%) in 2019 to 6,878,000 (34.6%) in 2020. If the trends of last year were to continue this year the number of Australians drinking spirits would overtake those drinking beer. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

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ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 19-May-20

New data from Roy Morgan’s Alcohol Consumption Report shows that 66.3% of Australians aged 18+ (13,073,000) consumed alcohol in an average four-week period in the year to March 2020, down from 67.5% (13,102,000) a year ago. Spirits was the only alcohol category whose consumption increased year-on-year, rising from 26.3% of Australians aged 18+ to 28.7%. Wine drinking decreased from 42.8% of the adult population to 41.0%, beer fell from 38.2% to 37.6% and cider dropped from 11.4% to 10.7%. Meanwhile, 65.4% of Australian drinkers agree that they ‘drink alcohol mostly at home’, with a greater proportion of men (67.3%) than women (63.5%) agreeing. Across age groups, it is drinkers aged 65+ who are most likely to agree that they ‘drink alcohol mostly at home’ (71.8%). They are followed by those aged 50-64 (70%), then 35-49 (67.2%), 25-34 (59.3%) and 18-24 (49.2%). The findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with 50,000 Australians each year.

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ROY MORGAN LIMITED

Original article by Roy Morgan
Market Research Update – Page: Online : 27-May-19

Roy Morgan’s ‘Alcohol Consumption Currency Report March 2019’ shows that 67.5% of Australians aged 18+ consume at least one type of alcoholic drink in an average four-week period. This represents a gradual decline over the last five years from 70.1% recorded in 2014. All major categories of alcoholic drinks showed declines over this period, apart from cider. Wine is consumed by 42.8% of Australians over an average four week period, ahead of beer (38.2%) and spirits (26.3%). Cider is now consumed by 11.4% of Australians, up from 11.1% five years ago, making it the only type of alcohol to increase. The incidence of cider drinkers is now ahead of RTD (10.8%), Liqueurs (6.5%) and Fortified Wine (4.9%). Over the last five years the biggest decline was for wine (down 2.3%), followed by liqueurs (down 1.2%) and RTD (down 0.9%). Beer showed a decline of 0.6% and as a result closed the gap marginally to wine as Australia’s most widely drunk type of alcohol. The report is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes, including detailed questioning of over 15,000 regarding their alcoholic drinking habits.

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ROY MORGAN LIMITED