MARKETING RESEARCH – AUSTRALIA

Baileys and beyond: Australia’s liqueur drinkers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-16

A Roy Morgan Single Source survey has found that eight per cent of Australians aged 18+ (or 1.5 million people) drink at least one liqueur in any given four weeks. The survey also shows that 574,000 Australian adults enjoyed at least one Baileys Irish Cream in the year to March 2016, ahead of Kahlua (165,000), Jagermeister (123,000) and Midori (121,000). Meanwhile, 716,000 Australian men and 767,000 women drink liqueurs in any given four weeks. Brands with a much higher proportion of female drinkers include Baileys Irish Cream, Kahlua, Frangelico and Tia Maria, while liqueurs that are more popular with men than women include Jagermeister and Sambuca (Galliano).

CORPORATES
ROY MORGAN RESEARCH LIMITED, BAILEYS IRISH CREAM, KAHLUA, JAGERMEISTER, MIDORI, FRANGELICO, TIA MARIA, SAMBUCA, COINTREAU

Does anyone even notice shopping trolley ads and supermarket-docket specials anymore?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

A Roy Morgan Single Source survey has found that 10.8 per cent of Australians aged 14+ (or just over 2.1 million people) agree that "I usually notice the advertisements on shopping trolleys when I go grocery shopping". The survey, which was carried out in the year to March 2016, also shows that 22.0 per cent (4.3 million people) reported that "I often take advantage of the special offers on the back of my supermarket shopping docket". Meanwhile, 18.8 per cent of Australians aged 25-34 usually notice shopping-trolley advertising, compared with just 5.7 per cent of those aged 65+.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Gary Morgan’s comment on the latest real Australian unemployment figures

roymorgansocial Leave a comment

Original article by Gary Morgan, Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

This slow employment market was largely ignored by the major parties in the Federal Election campaign. It is why neither party secured a clear victory. The lack of coherent plans and details on how each major party would grow the Australian economy and generate jobs is the reason for the high vote for minor parties – today counted at 22.9%. Hopefully, the "shock" of a close election result – along with the record high support for minor parties – will mean both Prime Minister Malcolm Turnbull and Opposition Leader Bill Shorten start listening to the clear message the electorate is sending the major parties. Nearly a quarter of the Australian electorate feels ignored and unheard by Australia’s political leaders.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, AUSTRALIAN LABOR PARTY

Aussie men facing up to skincare

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

A Roy Morgan Single Source survey has found that 3.7 million Australian men aged 14+ purchased at least one skincare product in any given six months during the year to March 2016. While this equates to a much lower proportion (37.9 per cent) than women (83.7 per cent) who bought skincare products in the same period, it is still a sizeable market. The survey also shows that 26.8 per cent of Australian men purchase hand-and-body lotion in an average six months, ahead of facial moisturiser (21.5 per cent) and facial cleanser (17.8 per cent). Meanwhile, Nivea (17.9 per cent) is the most popular brand among Australian men, followed by L’Oreal (5.8 per cent) and Olay (5.0 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NIVEA, L’OREAL AUSTRALIA PTY LTD, OLAY

Australian real unemployment 9.6% in June as new Government takes office

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-16

The good news for the re-elected Turnbull Government is that unemployment fell 1.1% to 9.6% in June 2016 – although this is still well above the current ABS figure for May (5.7%). However, the rising levels of employment were led by an increase in part-time employment (3,951,000, up 208,000 from June 2015) while full-time employment was down 28,000 to 7,792,000. Increasing part-time employment leads directly to increases in under-employment – now at 8.3% (up 0.9% since May 2016). In June a total of 2.326 million Australians (17.9% of the workforce) were either unemployed or under-employed. The fall in unemployment in June almost evenly matched by rising levels of under-employment was observed in last year’s June unemployment estimates.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

ANZ-Roy Morgan Australian Consumer Confidence falls further – down 0.6pts to 115.2

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jul-16

ANZ-Roy Morgan Australian Consumer Confidence has fallen for the third week in a row, down 0.5 per cent to 115.2 in the week ending 10 July 2016. Uncertainty related to the election result and lingering concerns over the global outlook likely remain key factors behind the recent decline. Last week’s downgrade from Standard & Poor’s to the outlook for Australia’s credit rating – from stable to negative – could also have weighed on sentiment. Consumers’ views of their current finances edged 0.3 per cent higher, but households’ views of the economic outlook in the next 12 months fell by 4.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Google has just pipped Microsoft to be Australia’s top email service provider

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jul-16

A Roy Morgan Single Source survey has found that 37.9 per cent of Australians aged 14+ (7,427,000 people) used Gmail in an average four weeks during the year to March 2016. Meanwhile, 37.6 per cent (7,362,000 people) used a Microsoft email account during the period. Google-owned Gmail has gained an additional 3.5 million users in Australia since 2012, while Microsoft (Hotmail/Live/Outlook.com) has gained 1.1 million users. Telstra’s BigPond Email and Yahoo!7 Mail boast 2,912,000 and 2,156,000 Australian users respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, MICROSOFT CORPORATION, TELSTRA CORPORATION LIMITED – ASX TLS, TELSTRA BIG POND, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

Same same but different: the holiday habits of Millennials

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-16

A Roy Morgan Single Source survey has found that between April 2015 and March 2016, 69 per cent of Millennials (aged 18-34) reported taking at least one holiday in the preceding 12 months, compared with 70.7 per cent of Australians aged 35+. The survey also shows that 16.4 per cent of Millennials took their last holiday overseas, compared with just 12.6 per cent of non-Millennial. Meanwhile, 56.3 per cent of non-Millennials took their last holiday within Australia, compared with 51.2 per cent of Millennials.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Most Australian voters still wary of globalisation – but we’re slowly becoming more positive

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-16

A Roy Morgan Single Source survey, which was carried out in the year to March 2016, has found that 55.6 per cent of Australian electors agree with the statement "globalisation brings more problems than it solves". This compares with 59.4 per cent in the year to March 2013. The proportion of Liberal voters who agree with the statement has fallen from 62.4 per cent to 56.6 per cent over the last three years, while the proportion of Labor voters who agree with the statement has fallen from 55.8 per cent to 55.1 per cent. Just 45.9 per cent of Greens voters believe that globalisation brings more problems than it solves, down from 48.6 per cent before the last federal election.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, NATIONAL PARTY OF AUSTRALIA

Soy drinks: dairy alternative or health elixir?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-16

A Roy Morgan Single Source survey has found that 5.7 per cent of Australians aged 14+ (or just over 1.1 million people) reported consuming at least one soy drink in any given seven-day period during the year to March 2016. This compares with 5.3 per cent in the year to March 2012. Meanwhile, the proportion of Australians who consume energy drinks has fallen from 6.6 per cent to 5.6 per cent over this period, and consumption of sports drinks has fallen from 6.0 per cent to 5.6 per cent. The survey also shows that 31.3 per cent of Australians who consume soy drinks in an average seven days also drink regular fresh white milk in that time.

CORPORATES
ROY MORGAN RESEARCH LIMITED