MARKETING RESEARCH – AUSTRALIA

Australian women and cricket: 200,000 not out!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jun-16

A Roy Morgan Single Source survey has found that 200,000 Australian women aged 14+ (two per cent) reported playing cricket either regularly or occasionally in the year to March 2016. This is 22 per cent higher than in the year to March 2015 (164,000). The survey also shows that the number of women aged 25-34 who play cricket on a regular or occasional basis has risen from 30,000 to 51,000. However, the number of women aged 35-49 who play cricket has fallen from 41,000 to 37,000. Overall, cricket is the 13th-most popular sport/exercise in terms of women’s participation.

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence rebounds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jun-16

ANZ-Roy Morgan Australian Consumer Confidence rose 3.2 per cent in the week ending 5 June, more than offsetting the 2.2 per cent decline of the previous week. Consumer confidence now stands at 116.8, the highest level since January 2014. The improvement in consumer confidence was likely driven by the solid GDP report released last week. The increase in confidence was broad-based, with consumers’ views of the economic outlook leading the gains. Views towards "economic conditions in the next 12 months" bounced a sharp seven per cent, and views towards "the economy in the next five years" rose 3.5 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Australian unemployment is up 0.3% to 10.7% in May; Under-employment down 0.3% to 7.4%

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jun-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate rose by 0.3 per cent to 10.7 per cent in May 2016. The number of people in the workforce has fallen by 27,000 to 12,783,000 (although up 293,000 since May 2015), and 11,414,000 Australians are employed (up 213,000 in the last 12 months). Meanwhile, the number of people who are under-employed has fallen by 74,000 in the last 12 months to 947,000 (7.4 per cent of the workforce). The official unemployment rate was 5.7 per cent in April 2016. Roy Morgan Research executive chairman Gary Morgan says that with the federal election a month away, both sides of politics continue to base their economic modelling on the wrong ABS unemployment data and because of this they will not advocate the correct policy reforms that need to be undertaken to "free-up" the Australian labour market. Stimulating real growth in the economy is the most effective way to create jobs for unemployed and under-employed Australians.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY

ANZ-Roy Morgan Australian Consumer Confidence – Consumers cringe as confidence drops to 113.2

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-May-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell 2.2 per cent to 113.2 in the week ended 29 May 2016, partially reversing the 3.6 per cent increase over the previous four weeks. Confidence remains just above its long-run average (+0.4 per cent). The fall last week was largely driven by concerns about the economic outlook. Consumers’ views towards their current finances rose 0.7 per cent, but consumers’ views towards their future finances fell 4.7 per cent.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Not so full of beans: instant coffee sales down

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-May-16

A Roy Morgan Single Source survey has found that the proportion of Australian grocery-buyers aged 14+ who bought instant coffee (not decaf) in an average four-week period slipped from 59.1 per cent to 49.4 per cent between April 2011 and March 2016. Over the same period, the proportion buying fresh coffee in any given four weeks rose from 28.2 per cent to 30.2 per cent. Nescafe remains the most popular brand of instant coffee, with its different varieties being purchased by 49.7 per cent of all instant-coffee buyers in an average four weeks in the year to March 2016, although this compares with 57 per cent in the year to March 2012.

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ROY MORGAN RESEARCH LIMITED, NESCAFE, MOCCONA, INTERNATIONAL ROAST

Holiday in one: the preferred destinations of Aussie golfers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-16

A Roy Morgan Single Source survey has found that 1.9 million Australians aged 14+ play golf either regularly or occasionally, and they are more likely to go on holiday than the average Australian. The survey, which was carried out in the year to December 2015, also shows that people who play golf either regularly or occasionally are considerably more likely than the average Australian to name Queensland as the state they would most like to visit on holiday in the next two years: 49.6 per cent compared with the population average of 40.6 per cent. Victoria (49.2 per cent) and New South Wales (47.9 per cent) also rate higher for golfers on their holiday wish-lists than for the average Australian. In fact, the only state which golfers have a below-average interest in visiting is South Australia.

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ROY MORGAN RESEARCH LIMITED

Michele Levine on the Sky Business Channel with Peter Switzer

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-16

Roy Morgan Research CEO Michele Levine appeared on Peter Switzer’s TV show on the Sky News Business Channel on 25 May 2016. Levine discussed the findings of the latest Roy Morgan Image of Professions Survey, which has been carried out since 1979. Levine also notes that Roy Morgan Business Confidence has fallen by nine per cent in May, to 111.9.

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ROY MORGAN RESEARCH LIMITED, SKY NEWS

Business Confidence plunges in May – down 9.1% to 111.9 following Federal Budget and Election uncertainty

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-16

A Roy Morgan Business Single Source survey has found that Australian business confidence fell by 9.1 per cent to 111.9 in May 2016. Business confidence is now at its lowest since a 2016 low of 110.6 in January. The fall in Business Confidence comes even after a slight improvement on the Australian sharemarket in May. However, the large drop in Business Confidence is likely more tied to a poorly received Federal Budget in early May and the uncertainty surrounding the upcoming Federal Election. The weakest indicators in May relate to the upcoming year, which suggests the impact of election uncertainty. Net expectations of business performance over the next 12 months have dropped to 20.6ppts (down 17.5ppts in May) and net views of whether the next 12 months will be a "good/bad time to invest" are now 12.1ppts (down 14.2ppts).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, MORGAN POLL, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, STANDARD AND POOR’S ASX ALL ORDINARIES INDEX, DCNS SA

Don’t call me nanna: the ‘Advanced Style’ phenomenon

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-16

A Roy Morgan Single Source survey has found that 65.3 per cent of Australian women aged 65+ agreed that "I try to look stylish" in the year to December 2015, compared with 60 per cent in 2011. In contrast, just 24.8 per cent agree that "It’s important to look fashionable". Meanwhile, the proportion of older women who say that they "live a full and busy life" has risen from 65.5 per cent to 67.7 per cent, while 21.8 per cent "look for new experiences every day" (up from 17.9 per cent in 2011).

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ROY MORGAN RESEARCH LIMITED

Roy Morgan Customer Satisfaction Awards: a different perspective

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-16

Roy Morgan Research has announced the April 2016 winners of its monthly Customer Satisfaction Awards in Australia. The awards are based on data from the Roy Morgan Single Source survey, which shows that the 20 highest-scoring businesses had customer satisfaction ratings of at least 85 per cent in the year to April 2016, while the top 10 all had ratings of more than 90 per cent. Analysis by industry shows that car manufacturers had the highest average satisfaction rating in the year to April (at 93 per cent), ahead of building societies/credit unions (91 per cent). Full details of all 32 category winners can be seen at CustomerSatisfactionAwards.com.

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ROY MORGAN RESEARCH LIMITED