MARKETING RESEARCH – AUSTRALIA

Securing ‘Technology Early Adopters’ the key to success in the new banking environment

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

A Roy Morgan Research Single Source survey, which was carried out in the year to February 2016, has found that 18.7 per cent of Australians can be classified as "Technology Early Adopters". However, Early Adopters are always the first to purchase and use new technologies and generally set the trend for the broader market to follow, making it crucial for banks to understand how they are performing among this group. The survey shows that Teachers Mutual Bank has the highest proportion of Technology Early Adopters (29.2 per cent of its customers, which is 56 per cent higher than the population average). Of the four major banks, Westpac is eight per cent above the average, followed by the ANZ and CBA (both seven per cent above the average).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TEACHERS MUTUAL BANK LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, BENDIGO BANK, HERITAGE BANK LIMITED – ASX HBS, BANK OF SOUTH AUSTRALIA LIMITED, ING DIRECT, CITIBANK PTY LTD

Australian April unemployment is 10.4% for third consecutive year. Under-employment steady at 7.7%

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate fell by 0.6 per cent to 10.4 per cent in April 2016. The number of people in the workforce has fallen by 134,000 to 12,810,000 (although up 183,000 since April 2015), and 11,476,00 Australians are employed (up 158,000 in the last 12 months). Meanwhile, the number of people who are under-employed has fallen by 149,000 in the last 12 months to 988,000 (7.7 per cent of the workforce). The official unemployment rate was 5.7 per cent in March 2016. Roy Morgan Research executive chairman Gary Morgan says the Reserve Bank’s decision to cut interest rates to a record low 1.75 per cent shows the weakness the overall Australian economy is facing. The ongoing job losses throughout the economy also provide clear evidence that the ABS unemployment figures released monthly lack credibility. ABS estimated unemployment of only 5.7 per cent in March, indicating a booming Australian economy, which is most certainly not reflected in other measures and clearly not believed by the RBA, which is once again cutting interest rates.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, ARRIUM LIMITED – ASX ARI, QUEENSLAND NICKEL PTY LTD, DICK SMITH HOLDINGS LIMITED – ASX DSH, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, ELECTROLUX PTY LTD

How worsening job security impacts mental health: gradually for women but as one sharp shock for men

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

New data from Roy Morgan Research shows that employees who rate their job security as "very poor" are over 50 per cent more likely than those with a "very good" sense of job security to suffer anxiety, stress or depression. A study from 2013 to 2015 of over 20,000 Australians aged 14+ about their employment found that 33 per cent report suffering anxiety, stress, and/or depression within the past 12 months. Some 30 per cent of employees with "very good" or "good" job security suffered from one or more of these conditions, compared with 35 per cent of those who rated security as "fair", 41 per cent of those who rated it as "poor" and 46 per cent of employees with "very poor" job security.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Audi drivers are the most likely to be in the market for a new car

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-May-16

A Roy Morgan Single Source survey has found that 13 per cent of Australian motorists intend to buy a new car in the next four years. The survey, which was carried out in the year to February 2016, also shows that 28 per cent of Audi drivers intend to buy a new car in the next four years, ahead of Volkswagen (23 per cent), Skoda (21 per cent) and Jeep (20 per cent) drivers. In contrast, drivers of a Hyundai or Suzuki are spot-on average, with 13 per cent intending to buy a new car in the next four years.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUDI AG, VOLKSWAGEN AG, SKODA AUTOMOBILOVA AS, JEEP, HYUNDAI MOTOR COMPANY LIMITED, SUZUKI AUTO COMPANY, MERCEDES-BENZ AG, LAND ROVER, BMW AG, RENAULT AUTOMATION SA, VOLVO CAR CORPORATION, MAZDA MOTOR CORPORATION, SSANGYONG MOTOR COMPANY LIMITED, HONDA MOTOR COMPANY LIMITED, KIA MOTORS CORPORATION, HOLDEN SPECIAL VEHICLES, LEXUS, PEUGEOT AUTOMOBILES AUSTRALIA, ISUZU MOTORS LIMITED, SAAB AUTOMOBILE AB, SUBARU

Keeping it clean: Australia’s air-freshener buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-May-16

A Roy Morgan Single Source survey has found that one in five Australians aged 14+ (or 3.8 million people) buy air fresheners or deodorisers in an average four weeks. The survey, which was carried out in the year to December 2015, also shows that 23.9 per cent of Australians aged 65+ purchase air fresheners or deodorisers in an average four weeks, compared with just 12.3 per cent of under-25s and 16.2 per cent of 25-34 year-olds. Meanwhile, some 20.6 per cent of dog owners, 20.8 per cent of cat owners and 23 per cent of people who own at least one dog and one cat buy air fresheners in any given four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED

And Australia’s busiest business travel destination is…

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-May-16

A Roy Morgan Single Source survey has found that 2.1 million Australians aged 14+ reported flying for business purposes on their last domestic flight. The survey also shows that 27.9 per cent of business air-travellers flew to (or within) New South Wales, ahead of Queensland (22.7 per cent) and Victoria (22.3 per cent). The Northern Territory (2.8 per cent) and Tasmania (2.4 per cent) were the least trafficked domestic business destinations.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Customer Satisfaction Awards March 2016 Winners

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-May-16

Roy Morgan Research has announced the March 2016 winners of its monthly Customer Satisfaction Awards in Australia. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. The March winners include P&N Bank (Bank of the Month), Just Jeans (Clothing Store of the Month), Internode (Home Broadband Service Provider of the Month), Qantas (Domestic Airline of the Month) and Red Energy (Electricity Provider of the Month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, P&N BANK, JUST JEANS PTY LTD, INTERNODE SYSTEMS PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, RED ENERGY PTY LTD, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NEWCASTLE PERMANENT BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, ST LUKE’S HEALTH INSURANCE, ALLIANZ AUSTRALIA LIMITED, MERCER INVESTMENTS PTY LTD, MERCER INVESTMENTS PTY LTD, CATHOLIC SUPERANNUATION AND RETIREMENT FUND, SUPER CHEAP AUTO, MUFFIN BREAK PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, TARGET AUSTRALIA PTY LTD, THE REJECT SHOP LIMITED – ASX TRS, THE GOOD GUYS, HOME TIMBER AND HARDWARE, SOUL PATTINSON, SUBWAY SANDWICHES PTY LTD, DAN MURPHY’S, SPENDLESS SHOES PTY LTD, SPORTS POWER, ALDI STORES SUPERMARKETS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, APPLE PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, AIR NEW ZEALAND LIMITED – ASX AIZ, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, LUMO ENERGY AUSTRALIA PTY LTD, LEXUS AUSTRALIA

ANZ-Roy Morgan Australian Consumer Confidence Ticks up 2.2pts to 113.9

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-May-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose 2.0 per cent to 113.9 in the week ended 1 May 2016, partly reversing the fall in the previous week and bringing confidence back above its long run average. Consumers’ views towards their current personal finances rose 2.9 per cent, although households’ views towards the financial outlook fell by 0.9 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, RESERVE BANK OF AUSTRALIA

Over half Australia’s online clothing dollars now stay local – but men still buying more from overseas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-May-16

A Roy Morgan Single Source survey has found that Australians aged 14+ spent an estimated $A2,414m on men’s and women’s clothing online in the year to December 2015. Australia-based sites (whether online-only stores or the web-stores of traditional bricks-and-mortar retailers) accounted for $A1,366m (56 per cent) of this expenditure, while $A1,048m (44 per cent) went overseas. The survey also shows that women spent over $A1bn on clothes through Australian online stores in 2015, compared with $A550m on international sites. Conversely, Australian men favour international sites for clothes shopping – although their total expenditure is only around half of that of women.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Decathlon to take on Rebel in Australia’s $1.3 billion sporting equipment market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-May-16

A Roy Morgan Single Source survey has found that 734,000 Australians aged 14+ (3.7 per cent) bought sporting equipment (not including sportswear and sporting footwear) in an average four weeks in the year to March 2016, spending a combined $A1,330m over the year. The survey also shows that Rebel Sport claimed $A254m (19 per cent) of this expenditure, ahead of Amart All Sports ($A50m), Sports Power ($A48m), and Kmart ($A44m).

CORPORATES
ROY MORGAN RESEARCH LIMITED, REBEL SPORT LIMITED, A-MART ALL SPORTS PTY LTD, SPORTS POWER, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, SUPER RETAIL GROUP LIMITED – ASX SUL, SPORTSCO PTY LTD, STADIUM SPORTS PTY LTD, ANACONDA STORES PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, TARGET AUSTRALIA PTY LTD, EBAY INCORPORATED, DEALSDIRECT.COM.AU PTY LTD, DECATHLON