MARKETING RESEARCH – AUSTRALIA

Baileys beats Guinness for our favourite Irish beverage

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Mar-16

A Roy Morgan Single Source survey has found that 527,000 Australians aged 18+ drank Baileys Irish Cream at least once in an average four weeks during the year to December 2015. This puts it well ahead of Guinness (237,000) and Jameson whiskey (186,000). The survey also shows that Baileys is especially popular in Western Australia, where 4.9 per cent of alcohol drinkers consume it at least once in an average four weeks, ahead of New South Wales (4.5 per cent). Tasmania has the country’s lowest Baileys consumption (2.6 per cent). Meanwhile, 5.2 per cent of Australian women consume Baileys at least once in an average four weeks, compared with 3.2 per cent of men.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Aussies spent $2.5 billion online in 2015 on tickets to shows, films and events – 40% was by women aged 35+

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Mar-16

A Roy Morgan Single Source survey has found that Australians aged 14+ spent an estimated $A2.5bn buying tickets to shows, movies and events via the internet in the year to December 2015. The 35-49 age group clicked to buy more than a billion dollars’ worth of entertainment tickets in 2015, while those aged 50+ bought $A810m worth of tickets online, which accounts for 32 per cent of the market. Meanwhile, the 25-34 age group spent $A354m on tickets online (14 per cent of the market), and those aged 14-24 spent $A279m (11 per cent of the overall market).

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence: Back to recent highs, up 1.6pts to 116.4

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Mar-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose 1.4 per cent to 116.4 in the week ended 13 March 2016, building on the 3.1 per cent bounce in the previous week. Confidence levels are now back to the highs seen in December, with the negative impact from financial market volatility in January now fully reversed. The subindex for "personal financial situation in the next 12 months" rose by 5.4 per cent to its highest level seen since October 2009. However, the subindex for "economic outlook in the next 12 months" fell 0.4 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Are all telcos the same? Over 1 in 5 Australians think so

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-16

A Roy Morgan Single Source survey has found that 22 per cent of Australians aged 14+ agree that all telcos are the same. The survey, which was carried out in the year to December 2015, also shows that 29 per cent of Dodo customers agree with this statement, compared with 21 per cent of Telstra customers and just 10 per cent of ALDImobile customers. Roy Morgan Research CEO Michele Levine says this simple question about whether all telecommunication companies are the same raises many interesting issues worthy of further investigation by telcos. It goes to the heart of the millions of dollars in expenditure on branding and advertising, pricing and special offers, product and service delivery.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO AUSTRALIA PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, ALDIMOBILE, INTERNODE SYSTEMS PTY LTD, ADAM INTERNET PTY LTD, IINET LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, WESTNET PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, IPRIMUS, SOUTHERN PHONE COMPANY LIMITED, VODAFONE AUSTRALIA LIMITED, BOOST MOBILE, SINGTEL OPTUS PTY LTD, TPG TELECOM LIMITED – ASX TPM

Record number of Australians employed in February as unemployment falls to 10%

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate fell from 10.3 per cent to 10 per cent in February 2016. The number of people in the workforce has risen to a record 13,174,000 (up 648,000 since February 2015), and a record 11,855,000 Australians are employed (up 710,000 in the last 12 months). Meanwhile, 1,161,000 people (8.8 per cent of the workforce) are under-employed. The official unemployment rate was four per cent in January 2016.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

When you’re hot, you’re…icy?! Frozen drinks a hit with young Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Mar-16

A Roy Morgan Single Source survey has found that the proportion of Australians aged 14+ who consume frozen drinks in an average seven days rose from 2.2 per cent (or 415,000 people) to 3.3 per cent (637,000 people) between January 2013 and December 2015. The proportion of Australians who consume carbonated soft drinks has fallen from 49.2 per cent to 47.6 per over this period, while the proportion who drink fruit juice has fallen from 28.5 per cent to 26.5 per cent. The survey also shows that 72.9 per cent of people who consume frozen drinks are aged under 35 years old.

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ROY MORGAN RESEARCH LIMITED

Gender parity still lacking in Australia’s workforce

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

A Roy Morgan Single Source survey has found that 54.5 per cent of Australian women were employed in the year to January 2016, compared with 52.5 per cent in the year to January 2006. The proportion of women employed part-time has risen from 25.7 per cent to 26.2 per cent over this period, and the proportion of women employed full-time has increased from 26.8 per cent to 28.3 per cent. In contrast, the proportion of employed men has fallen from 66.8 per cent to 65.6 per cent, driven by a decrease (from 54.6 per cent to 51.0 per cent) in those working full-time. Meanwhile, 6.5 per cent of Australian men and 3.1 per cent of women work full-time in jobs that fall under the "Professionals" category, while 12.2 per cent of men and 6.5 per cent of women hold managerial roles. The survey also shows that women tend to earn less than their male colleagues, except in lower salary echelons.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Flying cross: most of each airline’s website visitors also check out one (or more) of their competitors

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

A Roy Morgan Single Source survey has found that 4.23 million Australians aged 14+ (22 per cent) visited one or more airline’s websites in an average four weeks during the year to December 2015. Some 2.73 million visit the Qantas website in an average four-week period, ahead of Jetstar (1.93m), Virgin Australia (1.87m) and Tiger (572,000). Visitors to the Qantas website are the most loyal: 45 per cent do not visit any other airline’s website, while 28 per cent will check out one other airline’s website and eight per cent visit all four. In contrast, just 19 per cent of visitors to the Tiger website do not visit any other airline’s website, while 38 per cent also check out every single one of its domestic competitors.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TIGER AIRWAYS AUSTRALIA PTY LTD

Roy Morgan Customer Satisfaction Awards January 2016 Winners

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

Roy Morgan Research has announced the January 2016 winners of its monthly Customer Satisfaction Awards in Australia. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. The January winners include P&N Bank (Bank of the Month), Muffin Break (Coffee Shop of the Month), Internode (Home Broadband Service Provider of the Month), Qantas (Domestic Airline of the Month) and Lumo Energy (Gas Provider of the Month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, P&N BANK, MUFFIN BREAK, INTERNODE SYSTEMS PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, LUMO ENERGY AUSTRALIA PTY LTD, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NEWCASTLE PERMANENT BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, HEALTH INSURANCE FUND, INSURANCELINE HOLDINGS PTY LTD, ASGARD PTY LTD, CATHOLIC SUPERANNUATION AND RETIREMENT FUND, SUPER CHEAP AUTO, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, HARRIS SCARFE HOLDINGS LIMITED, THE REJECT SHOP LIMITED – ASX TRS, THE GOOD GUYS, HOME TIMBER AND HARDWARE, DISCOUNT DRUGSTORES PTY LTD, SUBWAY SANDWICHES PTY LTD, DAN MURPHY’S, SPENDLESS SHOES PTY LTD, REBEL SPORT LIMITED, ALDI STORES SUPERMARKETS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, APPLE PTY LTD, EMIRATES AIRLINES, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, RED ENERGY PTY LTD, LEXUS AUSTRALIA

ANZ-Roy Morgan Australian Consumer Confidence bounces to 114.8 (up 3.5pts)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose 3.1 per cent to 114.8 in the week ended 6 March 2016. This reverses the fall of 2.6 per cent in the previous week, and the four-week moving average is now trending higher. Last week’s news about the strong economic growth numbers, big gains in the equity markets and a strong Australian dollar were positive factors for consumer confidence. The subindex for the "economic outlook in the next 12 months" rose 11.6 per cent, and the subindex for "economic outlook in the next 5 years" rose 8.3 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ