MARKETING RESEARCH – AUSTRALIA

New car market starts 2016 with intention uptick

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Mar-16

A Roy Morgan Single Source survey has found that 585,000 Australians aged 14+ intend to buy a new car in the next 12 months. The survey, which was carried out in January 2016, also shows that 2,210,000 Australians intend to buy a new car in the next four years. Jordan Pakes of Roy Morgan Research notes that around 30 per cent of Australia’s new car intenders plan to buy either a Toyota or Mazda in the next four years – up almost three per cent compared with a year ago. Other volume makes with more potential buyers now than a year ago include Ford and Hyundai.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD

Are lipstick brands alienating older women?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Mar-16

A Roy Morgan Single Source survey has found that 25.7 per cent of Australian women aged 50+ bought at least one lipstick in any given six-month period in the year to December 2015. This compares with 32.5 per cent in the year to December 2011. Meanwhile, the number of women aged 25 and under who buy lipstick has risen from 13.9 per cent to 23.8 per cent over the same period. The survey also shows that Revlon has overtaken Avon to become the most popular lipstick brand among women aged 50+.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REVLON AUSTRALIA, AVON AUSTRALIA, ESTEE LAUDER PTY LTD, MAYBELLINE, MAX FACTOR INTERNATIONAL, L’OREAL AUSTRALIA PTY LTD

Mobile travel bookings quadruple (and then some) since 2011

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-16

A Roy Morgan Single Source survey has found that 511,000 Australians aged 14+ (3.8 per cent) who took a trip in the year to December 2015 booked part of their last holiday via mobile internet. This compares with 121,000 in 2011. The survey also shows that 7.2 per cent of travellers aged between 18 and 24 and 6.3 per cent of those aged 25-34 booked at least part of their last trip via mobile internet. In contrast, just 2.6 per cent of the 50-64 year-old bracket and 1.3 per cent of the 65+ group booked part of their last trip via mobile internet.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WEBJET LIMITED – ASX WEB, WOTIF.COM HOLDINGS LIMITED, AIRBNB AUSTRALIA PTY LTD

Drinks with the girls: Australian women and wine

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 45.1 per cent of Australians aged 18+ drank wine in any given four-week period during 2015, while 37.6 per cent drank beer. The survey also shows that 4.6 million Australian women (or 49 per cent of the adult female population) drank some kind of wine in an average four weeks, compared with 3.7 million men (41.2 per cent). Meanwhile, 69.3 per cent of female wine drinkers consumed white wine over this time period, ahead of red wine (56.3 per cent), sparkling wine (42.3 per cent) and fortified wine (9.3 per cent). In contrast, male wine drinkers are more likely to drink red wine (78.1 per cent) than white wine (58.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Consumer Confidence dips 3pts to 111.3

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 2.6 per cent to 111.3 in the week ended 28 February 2016. The modest recovery in confidence seen in the previous three weeks proved to be short-lived. Confidence is now back to the levels seen post the financial market volatility in January and below its long run average. The weakness in confidence this week was largely driven by consumers’ views towards the economic outlook. The subindex for the "economic outlook in the next 5 years" fell 7.2 per cent, and the subindex for "economic outlook in the next 12 months" fell 6.3 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

NAB Challenge satisfies NAB customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 82 per cent of National Australia Bank customers aged +14 who "occasionally" watch NAB Challenge games during the AFL’s pre-season are very or fairly satisfied with the bank, while the satisfaction level among those who "almost always" watch NAB Challenge matches is 88 per cent. Meanwhile, 80.2 per cent of National Australia Bank customers overall were satisfied with the bank during the six months to December 2015.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIAN FOOTBALL LEAGUE

On a knife’s edge: the decline of the butcher

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Feb-16

A Roy Morgan Single Source survey has that 70.7 per cent of Australian grocery buyers aged 14+ bought fresh meat in the year to December 2015, compared with 75.6 per cent in the year to December 2013. Meanwhile, the proportion of grocery buyers who purchase their fresh meat at the butcher’s in any seven-day period has fallen from 23.1 per cent to 17.9 per cent over the same period. Despite the decline, butchers still hold a 23.5 per cent share of the total fresh-meat market, due to the amount their shoppers spend in an average seven days ($A37).

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, FOODLAND AUSTRALIA LIMITED

ANZ-Roy Morgan Australian Consumer Confidence tracking up – now at 114.3

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.6 per cent to 114.3 in the week ended 21 February 2016. The 2.8 per cent increase over the past three weeks partially retraces the declines recorded through January. With the negative impact from the financial market volatility in early January appearing to be short-lived, confidence is now tracking higher with most sub-indexes showing an improvement. Consumer confidence in the past few weeks shows that consumers’ views towards their current personal finances and the near term economic outlook were most sensitive towards the financial market rout, falling between 6-8 per cent in the last four weeks of January. They have, however, recovered in the past three weeks, with both rising a cumulative 4.2 per cent. Overall though, households’ confidence in the economic outlook remains much weaker than their view of their own finances.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Country Aussies cheesier than their capital-city counterparts

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-16

A Roy Morgan Single Source survey has found that 79 per cent of Australian grocery buyers aged 14+ in capital cities and 84 per cent of those in country areas bought block, sliced and/or grated cheese in an average four weeks during the year to September 2015. This pattern can be seen across all states except Western Australia and Tasmania, where capital-city grocery buyers are more likely to shop for cheese than their rural counterparts. In every state, supermarket brands are the most popular choice for city and rural residents alike, with Bega in second place in most instances.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA

Not all liquor stores were created equal

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Feb-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that 47 per cent of Australians aged 18+ who buy alcohol in an average four weeks believe that "all liquor stores are about the same". This compares with 56 per cent in the year to September 2006. Meanwhile, the proportion who agree that "no single liquor store is best, but two or three are better than others" has risen from 35 per cent to 42 per cent over the same time period; and those who feel that "one liquor store is the very best" rose from six per cent to nine per cent. Among alcohol-buyers who feel that "two or three stores are better than others", 78 per cent nominated Dan Murphy’s, ahead of BWS (38 per cent), Liquorland (28 per cent) and 1st Choice (23 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAN MURPHY’S, BWS – BEER WINE SPIRITS, LIQUORLAND (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE