MARKETING RESEARCH – AUSTRALIA

Two million Australians take a performance enhancing supplement: Berocca

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-16

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ took Berocca in the year to December 2015. The survey shows that Berocca consumption varies by age, but it notably has two distinct peaks: it rises sharply from teenagers up to 22-24 year-olds, when 19 per cent take Berocca at least once in a 12-month period; the rate of consumption then declines throughout the late 20s and 30s to just below the norm, but bounces back up throughout the 40s to a secondary peak of 15 per cent among 45-49 year-olds before its popularity again declines. Meanwhile, Essendon supporters are 39 per cent more likely than average to have had Berocca in the past year, while AFL supporters overall are eight per cent more likely.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ESSENDON FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE

Off colour: fewer Aussie women buying eye shadow

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-16

A Roy Morgan Single Source survey has found that 13 per cent of Australian women aged 14+ bought eye shadow in any given six-month period during the year to September 2015. This compares with 16 per cent in the year to September 2011. However, category-leader Revlon has actually increased its customer base, and is now chosen by 13 per cent of all women who buy eye-shadow in an average six months (up from 11 per cent in 2011). Revlon’s recent growth is primarily driven by its increased popularity among women aged 35-49. The Maybelline and MAC brands have also bucked the downward trend of the last few years.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REVLON AUSTRALIA, MAYBELLINE, MAC COSMETICS INCORPORATED, AVON AUSTRALIA

ANZ-Roy Morgan Consumer Confidence stabilising for now at 111.4

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Feb-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.2 per cent to 111.4 in the week ended 7 February 2016, breaking the declining trend in confidence seen over the previous four weeks. The recent weakness has left confidence below its long-run average levels. However, the latest result may suggest that concerns around financial market volatility have abated somewhat. The sub-index on "finances in the next 12 months" has fallen by 1.3 per cent, and the sub-index on "economic conditions in the next 12 months" has fallen by 1.7 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

We’re all going on a summer holiday

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 29 per cent of Australians aged 14+ whose last holiday was domestic travelled during the summer months. In contrast, 26 per cent chose to go on holiday in autumn, followed by winter (23 per cent) and spring (23 per cent). The survey, which was carried out in the year to September 2015, also shows that Tasmania is more likely than other states to attract holiday-makers during the summer months than any other season (35 per cent), while Brisbane is the most popular capital city for domestic holidays during summer (38 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

The Uber phenomenon

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 5.1 per cent of Australians aged 14+ (or 989,000 people) reported travelling by Uber at least once in any given three-month period in the six months to Decembers 2015. Almost three quarters of them were aged between 18 and 34, while less than 10 per cent were aged 50+. Meanwhile, 5.3 per cent of Australians have downloaded the Uber app, and more than six in every 10 of them are in the younger age brackets. The survey also shows that Uber is most popular among West Australians, of whom 10.5 per cent travel by Uber in any given three months, while 7.6 per cent have downloaded the Uber app.

CORPORATES
ROY MORGAN RESEARCH LIMITED, UBER TECHNOLOGIES INCORPORATED

Unemployment rises to 10.3% in January – Under-employment down from record high in December

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Feb-16

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 10.3 per cent in January 2016. The number of people in the workforce has risen to a record 13,098,000 (up 471,000 since January 2015), and a record 11,752,000 Australians are employed (up 358,000 in the last 12 months). Meanwhile, the number of people who are under-employed has risen by 196,000 in the last 12 months to 1,229,000 (9.4 per cent of the workforce). The official unemployment rate was 5.8 per cent in December 2015. Roy Morgan Research executive chairman Gary Morgan says Australia’s outdated industrial relations laws and work practices can only be properly reformed if the "cash economy" is tackled at the same time – otherwise any efforts at IR reform will be of limited benefit, as Government revenue increases will be negligible.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Satisfaction with big four banks up in December as home loan customers recover

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Feb-16

A Roy Morgan Research Single Source survey has found that the satisfaction level of the personal customers of Australia’s four major banks rose by 0.5 per cent to 80.9 per cent in the six months to December 2015. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 82.4 per cent, which is 0.7 per cent higher than previously. It also had the highest satisfaction rating among the home loan customers of the big four banks, at 80.6 per cent. Smaller banks had the highest level of customer satisfaction overall, at 87 per cent, while the mutual sector’s customer satisfaction rating was 91.2 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, ST GEORGE BANK LIMITED, BANK OF MELBOURNE LIMITED, BENDIGO BANK, TEACHERS MUTUAL BANK LIMITED

Roy Morgan Newspaper Print Readership and Cross-Platform Audience Results for December 2015

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Feb-16

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to December 2015. Readership of the weekday edition of "The Age" has fallen by 16.1 per cent, while readership of the Saturday and Sunday editions fell by 15.4 per cent and 19 per cent respectively. However, readership of the weekend edition of "The Australian Financial Review" increased by 25.2 per cent. "Smart Investor" had the highest growth in readership of newspaper inserted magazines. Meanwhile, 10 of the 14 major mastheads expanded their digital reach in 2015, as more Australians accessed newspaper content via website or app. Roy Morgan Research CEO Michele Levine says Ro Morgan Audiences is a game-changing new tool that can measure and evaluate unique digital audiences across devices, and provide owners and advertisers with twice-daily updates on who has been reached, how many times, via which of their devices.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Magazine Readership and Cross-Platform Audiences for December 2015

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Feb-16

Roy Morgan Research’s latest Australian Magazine Readership survey shows that 12,219,000 Australians 14+ read the latest issue of at least one print magazine on average in the year to December 2015. This is 1.9 per cent lower than the previous year. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 2,994,000 per issue (an increase of 8.1 per cent). Meanwhile, a number of titles recorded an increase in total cross-platform audiences, including "The Monthly" (up 13.4 per cent to 263,000), "Women’s Health" (up 7.7 per cent to 435,000), and "Open Road" (up 1.5 per cent to 1,033,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence on the crawl – down 1pt to 111.2

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Feb-16

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by one per cent to 111.2 in the week ended 31 January 2016, and it has fallen by 4.4 per cent over the last four weeks. On average, confidence was 2.1 per cent lower in January compared with December. It is unusual for confidence to fall in January, and this is the first time since 2008 that the year has started on a pessimistic note. The sub-index on "financial situation compared to a year ago" has fallen by 2.9 per cent, although the sub-index on "economic conditions in the next 12 months" has risen by 2.3 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ