MARKETING RESEARCH – AUSTRALIA

BMW, AGL, Apple, Harris Farm, Qantas, AFR, and more win the 2023 Premium Brand Awards

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jul-23

According to social scientist Dr Ross Honeywill, Australia is in a two-speed consumer economy, and each speed has a fundamentally different consumer mindset. The ‘fast lane’ is the New Economic Order (NEO) mindset, in which 90% of consumers are ‘big spenders’ who happily spend on frequent, premium experiences. Meanwhile, traditional mindset consumers in the ‘slow lane’ are price-sensitive, reluctant-spending consumers. Roy Morgan’s 2023 Premium Brand rankings focus on the spending of the top 50% of NEO consumers, known as Super NEOs. The Premium Brand rankings are determined in the Roy Morgan Single Source database by analysing the consumption behaviour of Australia’s 2.5 million ‘Super NEOs’ – the top 50 percent of NEOs.

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ROY MORGAN LIMITED

Close to four million Australians now downloading podcasts

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jun-23

New data from Roy Morgan shows that podcasts are increasingly popular, with over 3.9 million Australians now downloading audio or video podcasts in an average four weeks, up a massive 456,000 (+13.1%) from a year ago. This equates to almost one-in-five Australians (18.3%), up by 1.9% points from a year ago. Mobile phones and tablets are clearly the leading way to download podcasts, used by 3.2 million Australians (15.2%), while around 1.1 million (5.2%) download podcasts via their computer (2.1% use both). Analysis by gender shows little difference, with 1,983,000 men (18.8% of men) downloading podcasts compared to 1,952,000 women (17.9% of women) – both up more than 200,000 on a year ago. Meanwhile, Generation Z (born from 1991-2005) has overtaken the slightly older Millennials (born from 1976-1990) as the largest downloaders of podcasts over the last year. These are the latest results from Roy Morgan Single Source, derived from in-depth online and telephone interviews with around 5,000 Australians each month and over 60,000 each year.

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ROY MORGAN LIMITED

Australian alcohol consumption is higher than it was pre-pandemic driven by increases for wine and RTDs

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jun-23

New data from Roy Morgan’s Alcohol Consumption Report shows that a total of 13,709,000 Australians (67.6%) aged 18+ consumed alcohol in an average four-week period in the year to March 2023, compared to 13,073,000 (66.3%) in the year to March 2020. The most popular alcohol is wine, which has stretched its lead during the pandemic; the number of Australians drinking wine has increased from 8,096,000 (41.0%) pre-pandemic to 8,898,000 (43.9%) in the 12 months to March 2023. Meanwhile, 5,573,000 (27.5%) Australians now drink spirits, down slightly from 5,671,000 (28.7%) pre-pandemic. However, 6,537,000 (32.2%) Australians now consume beer, down significantly from the 7,413,000 (37.6%) who did so in the 12 months to March 2020 just before the pandemic struck. The standout alcoholic beverages over the course of the pandemic have been ‘Ready-to-drink’ (RTDs) for which consumption has increased from 2,138,000 Australians (10.8%) pre-pandemic to 4,208,000 (20.8%). These findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with over 60,000 Australians each year.

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ROY MORGAN LIMITED

Over half a million Australians plan to buy a new electric vehicle in the next four years

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jun-23

New data from Roy Morgan shows that 548,000 Australians plan on buying an electric vehicle in the next four years. This is equal to 12.5% of all those intending to purchase a new vehicle in this period, and an increase of over 1,230% compared with four years ago. The latest figures show that 61% of those planning to buy an electric vehicle are men, while 39% are women; however, this is a vast change from 2020 when the split was 76% men cf. 24% women. Meanwhile, intention to buy an electric vehicle has more than doubled across all age groups, and more than tripled for all age groups aged 35+. Now 51% of intending electric vehicle buyers are aged 50+ (up 4% points since 2020). The fastest growth in intention to purchase has been for Australians aged 65+, increasing more than threefold (340%) in only two years.

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ROY MORGAN LIMITED

Are Media announces expanded partnership with Roy Morgan for social media insights

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jun-23

Are Media has expanded its partnership with Roy Morgan to gather worldwide audience insights from its extensive social media channels that are currently not available anywhere else. Under the partnership, Are Media’s social media audiences across Instagram, Facebook and other social platforms will be included in Roy Morgan’s official Single Source database. Single Source is the world’s most extensive market research database, providing consistent and accurate consumer and market profiles. In securing the deal, Are Media will be the only Australian media partner to offer comprehensive audience insights into its social channels, giving advertisers a more accurate profile of its social audience, to deliver commercially driven social campaigns that engage the right audience. According to SMI data, advertising spend on social media remains the fastest growing digital sector, up 14.7 per cent in 2022.

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ROY MORGAN LIMITED, ARE MEDIA PTY LTD

Bendigo Bank home loan customers are the most satisfied with their bank after a year of interest rate rises

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jun-23

New financial data from Roy Morgan’s Single Source shows that Bendigo Bank has topped the latest banking customer satisfaction ratings among home loan customers. Bendigo Bank’s customer satisfaction rating has increased from 86.2% in May 2022 to 91.0% in May 2023. Close behind in second place is ING with customer satisfaction among home loan customers at 88.3%, up 0.2% points from a year ago. The latest data covers the six months to May 2023, and overall home loan customer satisfaction amongst Australia’s top 12 banks collectively was at 75.5% during this period. This represents a decrease of 1.6% points from the six months to May 2022, just as the current record-setting interest rate increasing cycle got under way. Meanwhile, NAB now has the highest home loan customer satisfaction among the big four banks, with a rating of 75.6%. Average home loan customer satisfaction with the big four banks as a group was 73.7%. These latest banking satisfaction ratings come from the Roy Morgan Single Source survey, derived from in-depth interviews with over 60,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, BENDIGO BANK, ING BANK (AUSTRALIA) LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Aussies tipped to spend $9.3 billion on mid-year/EOFY sales

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Jun-23

Research from the Australian Retailers Association in collaboration with Roy Morgan shows that shoppers are tipped to spend $9.3bn on mid-year and End of Financial Year sales in 2023. This is $500m higher than in 2022, although the number of Australians who are planning to shop during these sales is expected to fall to 5.8 million, which is 400,000 lower than previously. Those who plan to shop in the mid-year/EOFY sales will each spend an average of $1,616; this is up almost $200 per person from 2022. The 50-64 age demographic are set to be the biggest shoppers, encompassing 37.6% or $3.5 billion of the overall $9.3 billion spend. Meanwhile, 51 per cent of Australians will shop online during the mid-year/EOFY sales. The ARA-Roy Morgan Snap SMS survey was conducted from May 19-24 with an Australian-wide cross-section of 3,187 Australians aged 18+.

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ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Supermarkets dominate the fresh bread market but Bakers Delight captures an out-sized share of the dollars spent

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-May-23

Research by Roy Morgan shows that Woolworths and Coles accounted for 60.4% of the total dollars spent in Australia’s $2.5 billion fresh bread market in the year to December 2022. The combined market share of the two supermarket giants is down from 51.9% in 2018, when the fresh break market was worth $2.9bn. Woolworths has retained its title as Australia’s largest retailer of fresh bread, with a market share of 30.6%, just ahead of Coles on 29.8%. Some 39.1% of fresh bread buyers now shop at Woolworths in an average week, while 37.6% shop at Coles; this is well ahead of Aldi (10.1%), Baker’s Delight (8%) and IGA (6.3%). These results are from the Roy Morgan Single Source survey of over 60,000 people per annum, including over 35,000 grocery buyers.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, BAKER’S DELIGHT HOLDINGS LIMITED, IGA

Melbourne Institute & Roy Morgan – Taking The Pulse of the Nation: Women continue to do more unpaid domestic work than men, better provision of external support services and greater flexibility to work from home needed to reduce burden

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-May-23

In Australia, women consistently undertake more unpaid domestic work – which includes grocery shopping, food preparation, laundry, gardening, home and vehicle maintenance, caring for children and paying bills – than men. The March 2023 Taking the Pulse of the Nation survey reveals that women with children bear the brunt of these demands and that cost or availability of external support services as well as a lack of support from friends and families are key contributing factors. Greater flexibility to work from home could help reduce that burden. The survey shows that women do 23.1 hours of unpaid domestic work per week compared to men’s 15.3 hours. This difference is not solely attributable to gender variance in time spent at work; even when women are in full-time employment, they spend almost four hours more doing household chores than men (17.4 hours vs 13.8 hours). The gender gap exists across all age groups, but is most pronounced between ages 35 and 64, corresponding to child-rearing and pre-retirement stages in people’s lifecycle. This report is based on a total of 1,005 adult respondents from data collected in March 2023. To view all Melbourne Institute – Roy Morgan Taking The Pulse of the Nation Reports visit the TTPN website portal: https://melbourneinstitute.unimelb.edu.au/data/ttpn.

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ROY MORGAN LIMITED, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH

Women are (slowly) closing the superannuation gap

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Apr-23

New research from Roy Morgan shows that over the last decade, women have been closing the ‘gender superannuation gap’ on men both for ownership levels and average balances. In 2012 only 66.2% of females had super, compared with 74.8% of males – a gap of 8.6% points. The gap has since been reduced to 3.9% points, with 70.9% of females now having super compared with 74.8% of males. Meanwhile, the average super balance for females has grown faster than males since 2012. Over the last decade the average super balance of females grew by 38% (to $154k), compared to males with an increase of 26% (to $216k). These are the latest results from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted with over 500,000 Australians over the last decade, including over 300,000 with superannuation.

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ROY MORGAN LIMITED