MARKETING RESEARCH – AUSTRALIA

‘I’ve been everywhere’: Australia’s globe-trotting trusted travel advisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

A Roy Morgan Single Source survey has found that one-third of the Australian population aged 14+ were asked by friends and/or family for their advice on planning a holiday in the year to March 2015. The survey also shows that the more destinations a person has been to, the more likely they are to be asked for holiday planning advice by friends and family. This is evident from as few as three destinations, and becomes increasingly striking as the destination count rises. Among Australians who have visited more than 10 destinations in the last 12 months, some 65 per cent are "trusted advisers", having had their advice sought.

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ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence edges higher

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.4 per cent to 112.9 in the week ended 2 August 2015. Consumer confidence has recovered from the lows experienced three weeks ago (up 5.5 per cent from the recent low). However, confidence remains subdued and is down 1.8 per cent compared with a year ago. While an improvement in consumers’ views about the economic outlook has helped the lift in overall confidence more recently, views towards current financial conditions remain the highlight. Consumers’ view of their personal finances compared with a year ago reached the highest levels in the history of the weekly confidence survey.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

‘I’ve been everywhere’: Australia’s globe-trotting trusted travel advisers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

A Roy Morgan Single Source survey has found that one-third of the Australian population aged 14+ were asked by friends and/or family for their advice on planning a holiday in the year to March 2015. The survey also shows that the more destinations a person has been to, the more likely they are to be asked for holiday planning advice by friends and family. This is evident from as few as three destinations, and becomes increasingly striking as the destination count rises. Among Australians who have visited more than 10 destinations in the last 12 months, some 65 per cent are "trusted advisers", having had their advice sought.

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence edges higher

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.4 per cent to 112.9 in the week ended 2 August 2015. Consumer confidence has recovered from the lows experienced three weeks ago (up 5.5 per cent from the recent low). However, confidence remains subdued and is down 1.8 per cent compared with a year ago. While an improvement in consumers’ views about the economic outlook has helped the lift in overall confidence more recently, views towards current financial conditions remain the highlight. Consumers’ view of their personal finances compared with a year ago reached the highest levels in the history of the weekly confidence survey.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Australian July real unemployment 8.7% – down for fifth consecutive month

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-15

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 8.7 per cent in July 2015. The number of people in the workforce now totals 12,673,000 (306,000 since July 2014), while the number of people who are underemployed has fallen by 102,000 in the last 12 months to 977,000 (7.7 per cent of the workforce). The official unemployment rate was 6.0 per cent in July 2015. Roy Morgan Research executive chairman Gary Morgan says the Federal Government must look at the abolition of Sunday and public holiday penalty rates for the tourism and retail industries, as these measures have a detrimental impact on small businesses, which are forced to close on Sundays and public holidays.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

For entertainment purposes: who’s playing music, games and videos on their smartphones?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-15

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ own a smartphone. The survey also shows that 47% of all smartphone owners used their phone to play music during an average week in the year to March 2015, while 45 per cent played games and 31 per cent watched videos. Meanwhile, 74 per cent of Generation Z use their smartphone to play music and 64 per cent play games. Among Generation Y, 58 per cent play music and 52 per cent play games. Some 44 per cent of Generation Xers play games and 40 per cent play music, while 22 per cent of Baby Boomers and 22 per cent of Pre-Boomers use their smartphone to play games.

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ROY MORGAN RESEARCH LIMITED

First-time parents most likely to buy packaged baby food

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Jul-15

A Roy Morgan Single Source survey has found that around 1.5 million Australians aged 14+ have babies, and one in five of these parents bought baby food in the last four weeks. The survey, which was carried out in the two years to March 2015, also shows that 26 per cent of parents aged 24 and under buy baby food in an average four-week period, compared with 22 per cent of 25-34 year-olds and just 19 per cent of those aged 35 and over. Meanwhile, 25 per cent of first-time parents buy baby food in an average four weeks.

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ROY MORGAN RESEARCH LIMITED

Don’t knock the box: Australia’s cask wine drinkers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jul-15

A Roy Morgan Single Source survey has found that 45 per cent of Australians aged +18 drank wine in an average four weeks in the year to March 2015. This compares with 50 per cent in 2007. The survey also shows that 16 per cent of Australians drink cask wine, compared with 30 per cent in 2007. Analysis by gender shows that 18 per cent of men drink cask wine in an average four weeks, compared with 14 per cent of women, while people aged 65+ are almost 60 per cent more likely than the average wine drinker.

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ROY MORGAN RESEARCH LIMITED

Which Australian voters care most about helping the world’s poorest people?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jul-15

A Roy Morgan Single Source survey has found that 27 per cent of Australian electors whose first federal voting preference is the Liberal-National Party say the Government should "increase overseas aid to help reduce global poverty". This compares with 53 per cent of Australian Labor Party voters and 75 per cent of Greens voters. The survey, which was carried out in the year to March 2015, also shows that L-NP voters are the least likely of major party voters to agree that "I have a responsibility to do what I can" to help the world’s poorest people (40 per cent), behind 47 per cent of electors whose first preference is the ALP and 62 per cent of those who prefer the Greens.

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ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

ANZ-Roy Morgan Australian Consumer Confidence Creeps Higher

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jul-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by 0.6 per cent to 112.5 in the week ended 26 July 2015. This follows a rise of 4.5 per cent in the previous week, driven by easing concerns around the Greece debt crisis and China stock market volatility. Despite this bounce, consumer confidence remains subdued and is down 3.2 per cent compared with this time in 2014. The sub-index for households’ finances in the next year rose by 1.1 per cent, but the sub-indices for confidence in the economic outlook over the short-term and medium term fell by 1.4 per cent and 0.5 per cent respectively.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ