MARKETING RESEARCH – AUSTRALIA

Going Dotti for Zara: Australia’s fashion retail scene offers the best of both worlds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that just over 10.5 million Australians aged 14+ buy at least one item of clothing in an average four-week period. The survey, which was carried out in the year to March 2015, also shows that Swedish mega-chain H&M is the most popular, with 143,000 Australian shoppers in any given four weeks. It is followed by Australian boutique Forever New (108,000 shoppers ) and Spanish giant Zara (106,000). Meanwhile, Cue customers are the biggest spenders, with a mean spend of $A165 per visit.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HENNES OCH MAURITZ AB, FOREVER NEW CLOTHING PTY LTD, ZARA, CUE CLOTHING COMPANY, UNIQLO COMPANY LIMITED, TOPSHOP, ESPRIT AUSTRALIA PTY LTD, THE GAP INCORPORATED, SUPRE PTY LTD, SPORTSGIRL, DOTTI

Hassle-free holidays: Australia’s package tour market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that 1.6 per cent of Australians aged 14+ went on a package tour for their last holiday. The survey, which was carried out in the year to March 2015, also shows that 36.5 per cent of Australians who opted for a package tour on their last trip were Baby Boomers. Meanwhile, Pre-Boomers accounted for 24.1 per cent of package-tour travellers, followed by Generation X (15.9 per cent) and Generation Y (13.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Australian Consumer Confidence Plunges Further

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 3.6 per cent to 107.0 in the week ended 12 July 2015, following a 4.6 per cent fall in the previous week. This more than reverses the positive reaction to the May rate cut and the Commonwealth Budget in just two weeks. Confidence is now at its lowest level in 12 months. The volatility in the Chinese stock market and continuing Greek debt negotiations have driven confidence lower. This was reflected in the sub-indices on the economic outlook, which both fell by around eight per cent. The sub-index on "economic conditions in next five years" reached its lowest level since the weekly series began in October 2008.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Grated, sliced and block: home brands the Big Cheese

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 84 per cent of Australian grocery buyers (or 11.8 million people) purchase cheese in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that 9.4 million grocery buyers purchase block cheese in an average four-week period, with supermarket brands (2.3 million buyers) and Bega (2.2 million) being the most popular. Meanwhile, just over 6.3 million Australians buy grated/shredded cheese in an average four weeks, and 5.4 million purchase sliced cheese. Supermarket brands are also the most popular among buyers of both grated/shredded and sliced cheese.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, KRAFT FOODS (AUSTRALIA) LIMITED

Netflix adds another 400,000 Australians in June – now up over 1.42 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 1.42 million Australians aged 14+ in 559,000 homes had a Netflix subscription in June 2015. The survey also shows that 8.4 per cent of households with fixed broadband have a Netflix subscription. However, 16.8 per cent of households with fixed broadband through iiNet (or one of its standalone subsidiaries) have Netflix, compared with 11.7 per cent of Optus’s fixed broadband customers and 5.2 per cent of Telstra’s fixed broadband customers. Meanwhile, 9.6 per cent of homes with an NBN connection use Netflix.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, IINET LIMITED – ASX IIN, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, INTERNODE SYSTEMS PTY LTD, WESTNET PTY LTD, ADAM INTERNET PTY LTD, M2 GROUP LIMITED – ASX MTU, DODO INTERNET PTY LTD, IPRIMUS, APPLE INCORPORATED, FETCHTV PTY LTD, CHROMECAST

Business confidence steadies in June – but for how long?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jul-15

A Roy Morgan Business Single Source survey has found that Australian business confidence rose slightly to 114.8 in June 2015, compared with 114.7 in May. While business confidence is now at its highest level since January (114.9), it remains below the five-year average of 117.2 and well below the peak of 136.3 in October 2013. Although business confidence remained steady in June, there was some deterioration in the outlook for how businesses feel regarding their own financial position over the next 12 months, as well as increasing concern that Australia will be facing economic difficulties over the next five years.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Most seek advice when switching superannuation provider but gaps remain

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jul-15

A new Roy Morgan Research report, "Superannuation and Wealth Management in Australia", examines all aspects of consumer financial behaviour, including extensive coverage of super. It shows that 72 per cent of Australians aged 14+ who switched super provider in the year to December 2014 sought some sort of advice when doing so, compared with 68.8 per cent in 2010. The number of people who received such advice from financial planners/advisers has risen from 20.5 per cent to 29.9 per cent during the period. Likewise, the number of people who went directly to a financial institution for advice has risen from six per cent to 9.3 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The power of porridge

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-15

A Roy Morgan Single Source survey has found that 4.1 million Australians aged 14+ eat porridge in an average seven days, while 4.9 million eat biscuit cereal and 6.3 million eat other cereal. The survey, which was carried out in the year to March 2015, also shows that 60 per cent of porridge eaters are women, while 29 per cent of Australians aged 65+ eat porridge, compared with just 12 per cent of those aged 14-17. Meanwhile, the number of Australians who eat porridge in any seven-day period has risen by 500,000 since March 2011, but consumption of biscuit cereal and other cereal has declined over this period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Coles gains on Woolworths at the deli counter

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-15

A Roy Morgan Single Source survey shows that 6.7 million Australian grocery buyers aged 14+ collectively spent around $A91m on delicatessen items in an average seven days in the year to March 2015. This compares with 6.4 million weekly shoppers (and $A73m spent) in the year to March 2011. The survey also shows that 43 per cent of deli shoppers buy at least some of their week’s supply of deli goods from Woolworths, down marginally from 44.1 per cent in 2011. Coles’ share of deli shoppers has risen from 31.5 per cent to 36.7 per cent over the same period.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA

Over 2.5m Australians now going online for Government information and services

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-15

A Roy Morgan Single Source survey has found that 13.1 per cent of Australians aged 14+ used the internet to access government information and services in an average four-week period during the year to March 2015. This compares with 9.7 per cent in the year to March 2011. The survey also shows that 21.6 per cent of small business owners research government information and services online, as do 17.5 per cent of Australians who are looking for work and 16.1 per cents of parents who have children under the age of 18 in the home.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DIGITAL TRANSFORMATION OFFICE