MARKETING RESEARCH – AUSTRALIA

Bloodline beats birthplace when it comes to Test Match Cricket viewers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jul-15

A Roy Morgan Single Source survey has found that 33.1 per cent of Australians aged 14+ say they almost always or occasionally watch Test cricket on TV. The survey, which was carried out in the year to March 2015, also shows that 35.8 per cent of people who were born in Australia watch Test cricket on TV, compared with 36.5 per cent of Australians who were born in the UK. Meanwhile, just 23.9 per cent of Australians who were born elsewhere than in Australia or the UK watch Test cricket on TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Australia’s most gender balanced sports and activities

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jul-15

A Roy Morgan Single Source survey, which was carried out in the year to March 2015, has identified Australia’s 10 most gender-neutral sports and activities, with almost equal proportions of female and male participants. They are boxing, hiking/bushwalking, marathons/running, ten pin bowling, gym/weight training, jogging, triathlons, rock climbing/abseiling, snorkelling/skin diving and field hockey. These sports or activities have participant ratios within 4% points of the female:male population norm of 50.7%:49.3%.

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ROY MORGAN RESEARCH LIMITED

Australian June real unemployment 9.3% – down for fourth consecutive month

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jul-15

A Roy Morgan Research survey on Australia’s labour market has found that the real unemployment rate was 9.3 per cent in June 2015. The number of people in the workforce now totals 12,755,000 (up 247,000 since May 2014), while the number of people who are underemployed has fallen by 59,000 in the last 12 months to 1,129,000 (8.9 per cent of the workforce). The official unemployment rate was 6.0 per cent in May 2015. Roy Morgan Research executive chairman Gary Morgan says the Federal Government must look at the abolition of Sunday and public holiday penalty rates for the tourism and retail industries, as these measures have a detrimental impact on small businesses, which are forced to close on Sundays and public holidays.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Tennis, cycling and socio-economic advantage

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jul-15

A Roy Morgan Single Source survey has found that 6.8 million Australians aged 14+ watch tennis on TV almost always or occasionally. The survey, which was carried out in the year to March 2015, also shows that 25 per cent of them are from the affluent AB socio-economic quintile, while the least well-off E and FG quintiles each account for 18% of tennis viewers. Meanwhile, 3.8 million Australians watch cycling on TV, with the AB quintile comprising 28 per cent of viewers. The survey also shows that 33 per cent of Australians who play tennis are in the AB quintile, as are 30 per cent of Australians who cycle.

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ROY MORGAN RESEARCH LIMITED

Analyse Media Spend by Helix Personas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-15

Roy Morgan Research has partnered with BigDatr to profile every advertising campaign by Helix Personas, Roy Morgan’s geo-digital psychographic segmentation. BigDatr monitors the highly-competitive Australian advertising landscape to empower marketers with an ability to visually analyse when and where their advertising investments are placed. BigDatr also tracks competing brands so a brand owner can see where their competitors are advertising and the message they are using. Helix Personas is now integrated into the BigDatr platform, which allows marketers to quickly compare the targeted audience brief against what has actually been delivered. It also allows advertisers and their agencies to compare who they are targeting versus their competitors.

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ROY MORGAN RESEARCH LIMITED, BIG DATR PTY LTD

ANZ-Roy Morgan Australian Consumer Confidence up 2% to 116.3 – highest in 18 months

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rose by two per cent to 116.3 in the week ended 28 June 2015, reaching its highest level in 18 months. This builds on the positive reaction by consumers from the Federal Budget, and puts confidence firmly on an upward trajectory. The sub-index for economic conditions in the next year rose by 5.7 per cent, while the sub-index for a "good time to buy a household item" rose by 2.1 per cent, to its highest level in two years.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Consumer satisfaction with banks equals record high in May but age groups differ

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jun-15

A Roy Morgan Research Consumer Banking Satisfaction Report shows that the satisfaction level of the personal customers of Australia’s banks rose by 0.1 per cent to 82.9 per cent in May 2015, equal to the 20-year high. The Commonwealth Bank had the highest customer satisfaction rating of the four major banks, at 82.5 per cent, but Westpac was the top-rated bank in terms of main financial institution (84.2 per cent). The survey also shows that the 70+ age group has the highest level of customer satisfaction at 88.8 per cent, while the 35-59 age group has the lowest level of satisfaction, at 80 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED

Are jet skis just aquatic motorbikes?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jun-15

A Roy Morgan Single Source survey has found that 7.3 per cent of Australian households owned a motorbike in the year to March 2015, compared with 7.1 per cent five years earlier (an increase of just over 60,000). Some 116,000 people plan to buy a motorbike in the next 12 months. Meanwhile, 32.8 per cent of households own at least one bicycle, about 100,000 more than five years ago, and 410,000 Australians say they are in the market for a new bike. The survey also shows that 38,000 households own a jet ski, while 51,000 people say they intend to buy one in the next 12 months – and 21,000 of them are also planning to buy a motorbike.

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ROY MORGAN RESEARCH LIMITED

Kicking Matilda: women’s soccer in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Jun-15

A Roy Morgan Single Source survey has found that the number of Australian women aged 14+ playing football (soccer) either regularly or occasionally rose from 373,000 to 378,000 between April 2010 and March 2015. The number of teenage girls aged 14-17 who play the sport rose from 131,000 to 141,000, boosted primarily by an increase in those who play regularly (78,000, up from 45,000). Participation among young women aged 18-24 remained static at 97,000, but lost ground among the 25-34 age bracket, with only 73,000 taking part in the year to March 2015 (down from 94,000 five years earlier). Football appears to be catching on among women aged 35-49, with participation numbers rising from 43,000 to 56,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MATILDAS

Netflix is the new black: 1 million users, more than 3 times rivals Presto, Stan, Quickflix & Foxtel Play combined

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jun-15

A Roy Morgan Single Source survey has found that 1,039,000 Australians aged 14+ in 408,000 households had subscribed to the Netflix streaming video on demand service in May 2015. In contrast, 97,000 Australians were subscribed to the Presto joint venture between Foxtel and Seven West Media, while 91,000 had a subscription to Stan, which Nine Entertainment and Fairfax Media launched in January. Meanwhile, Australian-listed Quickflix had just 43,000 subscribers and 40,000 had Foxtel Play, the streaming version of its pay-TV service.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, PRESTO ENTERTAINMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, FOXTEL MANAGEMENT PTY LTD, STAN ENTERTAINMENT PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, QUICKFLIX LIMITED – ASX QFX, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD