MARKETING RESEARCH – AUSTRALIA

ANZ-Roy Morgan Australian Consumer Confidence Edges Down

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jun-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia fell by 0.4 per cent to 114.0 in the week ended 21 June 2015. However, the four-week moving average is now at 113.5, the highest level since November 2014, reflecting the more positive reaction to the Federal Budget. The sub-index for households’ finances in the next year fell by 1.1 per cent, while the sub-index for households’ finances compared with a year ago rose by 5.3 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Over two thirds of Facebook’s users (and over half of YouTube’s) now visiting via mobile devices

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-15

A Roy Morgan Single Source survey has found that almost 13 million Australians aged 14+ visited Facebook in an average four weeks in the year to March 2015, which is 10 per cent higher than in the year to March 2013. Some 68 per cent used a mobile device for some or all of their visitation, up from 45 per cent of total visitors two years ago. Meanwhile, the number of Australians who only use a computer to visit Facebook in an average four weeks has fallen from 6,456,000 in 2013 to 4,162,000 in 2015. There has been a similar shift to mobile devices among YouTube visitors in the last two years, although the majority of visitors to eBay still do so using a computer.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, EBAY INCORPORATED

The ALDI effect: Australia’s changing supermarket scene

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-15

A Roy Morgan Single Source survey has found that German supermarket chain ALDI has increased its share of the Australian market from 3.1 per cent to 11.6 per cent over the last 10 years. The survey also shows that n 35.1 per cent of Australian grocery buyers aged 14+ shop at ALDI in an average four weeks, including more than 47 per cent of grocery buyers in both Victoria and New South Wales. Roy Morgan Research CEO Michele Levine says with the planned entry of Lidl to Australia, supermarkets are likely to focus more on customers than ever – understanding who they are, their needs and drives, and how to communicate with them and engage their loyalty.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, LIDL GMBH & CO KG, COLES GROUP LIMITED, WOOLWORTHS LIMITED – ASX WOW, IGA

Business satisfaction with banks shows small improvement in May

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Jun-15

A Roy Morgan Business Single Source survey has found that the satisfaction level of Australian business banking customers rose by 0.2 per cent to 65.8 per cent in May 2015. However, it remains well below the peak of 69.6 per cent in November 2014. Westpac still has the highest customer satisfaction rating among business customers of the four major banks, at 68.2 per cent, ahead of National Australia Bank (64.9 per cent). Meanwhile, smaller banks continue to outperform the "big four", with Bendigo Bank boasting a business customer satisfaction rating of 81.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BENDIGO BANK, SUNCORP BANK, MACQUARIE BANK LIMITED – ASX MBL

How Australia’s cities are changing: which are richer, trendier, ageing, battling or more family-friendly

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Jun-15

Roy Morgan Research has integrated new suburb-by-suburb population estimates from the Australian Bureau of Statistics into Helix Personas. This shows that Sydney has gained around 230,000 people (for total growth of five per cent) over the three years to June 2014. Some 82,544 of these new residents are high-income, educated and successful home-owners in the Leading Lifestyles community. Melbourne’s biggest proportional growth was among two distinct types of people: high-spending hipsters and outer suburban young parents. Perth was the fastest-growing city overall, with 10% more residents than in 2011, while Brisbane and Adelaide recorded population growth of six per cent and three per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Women’s active-wear on a winning streak

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Jun-15

A Roy Morgan Single Source survey has found that seven per cent of Australian women aged 14+ buy women’s sportswear in any given four weeks, spending an average of $A74. The survey, which was carried out in the year to March 2015, also shows that 22 per cent of women who participate regularly in combative sports such as boxing and martial arts buy active-wear in an average four-week period. Likewise, women who play tennis (21 per cent), netball (21 per cent) or partake in aerobics (16 per cent) on a regular basis are also well above average for purchasing female sportswear.

CORPORATES
ROY MORGAN RESEARCH LIMITED

ANZ-Roy Morgan Consumer Confidence Back to Recent Highs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Jun-15

The ANZ-Roy Morgan Consumer Confidence rating for Australia rise by 2.1 per cent to 114.5 in the week ended 14 June 2015, reversing the falls in the previous three weeks. Confidence now stands above the long-run average and just a touch below the post-Federal Budget reaction. The sub-index for households’ finances in the next year has risen by 3.6 per cent, while the sub-index for expectations of the economic outlook in the next year rose by 4.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

More cars on the road…but fewer accidents

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-15

A Roy Morgan Single Source survey has found that the number of motorists on Australian roads has risen from 13.3 million to 15.9 million over the last decade. However, the proportion of motorists who have reported having at least one accident while driving in the previous five years has fallen from 20.8 per cent in the year to March 2005 to 19.1 per cent in the year to March 2015. Tasmania was the only state with a marked increase in the proportion of motorists who had at least one accident in the previous five years, rising from 19 per cent to 23.8 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WESTERN AUSTRALIA. OFFICE OF ROAD SAFETY

Tool time: hardware/gardening products in Aussie households

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-15

A Roy Morgan Single Source survey has found that 53 per cent of Australian households owned power tools in the year to March 2015, compared with 54 per cent in the year to March 2011. The survey also shows that lawnmower ownership has fallen from 62 per cent to 60 per cent over the last five years, while the proportion of households with a whipper-snipper/brush-cutter/line-trimmer has fallen from 51 per cent to 48 per cent. Meanwhile, the number of households that have a chainsaw has risen from 24 per cent to 27 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

All in the wrist? How 2015’s smartwatch intention looks a lot like smartphone intention did in 2008

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jun-15

A Roy Morgan Single Source survey, which was carried out in the first four months of 2014, shows that 2.7 per cent of Australians aged +14 said they intend to buy a smartwatch in the next year. This is very similar to the 3.6 per cent of Australians who said they intended to buy an iPhone during the first four months after its local release in 2008. The age profile is also markedly similar: around 43 per cent of iPhone intenders between July and October 2008 were aged 14-24, and another 28 per cent were aged 25-34. Among today’s smartwatch intenders, 38 per cent are aged 14-24 and 30 per cent are aged 25-34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, BLACKBERRY LIMITED