MARKETING RESEARCH – AUSTRALIA

Weekly gambling spend negligible for Generations Y and Z … unlike the Boomer generations

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-15

A Roy Morgan Single Source survey has found that the average Australian aged 18+ spent $A135 on leisure and entertainment per week in the year to December 2014. This include money spent on going out, entertainment at home and gambling. While gambling accounts for $A13 of the average Australian’s weekly leisure and entertainment spend, Generation Z spends an average of just $A4 per week on gambling. This compares with an average of $A21 per week for Baby Boomers and $A20 for Pre-Boomers

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ROY MORGAN RESEARCH LIMITED

More young Australians drinking soft drinks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Feb-15

A Roy Morgan Single Source survey has found that 56 per cent of Australians aged 14-24 drank at least one soft drink in an average seven-day period during the year to December 2014. This compares with 53 per cent in the previous year. Some 38 per cent of 14-24 year olds drank at least one Coca Cola-branded soft drink in an average seven days (up from 35 per cent in 2013). In contrast, the number of Australians in the 25-34 age group who consumed any soft drinks in an average seven days fell from 56 per cent in 2013 to 53 per cent in 2014, while the number who consumed Coca Cola-branded soft drink fell from 41 per cent to 37 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, COCA-COLA AMATIL LIMITED – ASX CCL

Shopping for a drop: what Aussies like in their liquor stores

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that 49 per cent of Australians aged 18+ bought alcohol in an average four-week period in the year to December 2014. The survey also shows that 68 per cent of Australians identify "good value" as one of the factors they consider most important when purchasing alcohol. Meanwhile, 54 per cent of Australians prefer to purchase alcohol from a bottle shop that is close to home

CORPORATES
ROY MORGAN RESEARCH LIMITED, CELLARMASTER WINES PTY LTD, THE WINE SOCIETY LIMITED, LIQUORLAND (AUSTRALIA) PTY LTD, WOOLWORTHS LIQUOR, WOOLWORTHS LIMITED – ASX WOW

Garage vs dealer: where Aussies get their cars serviced

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that 43 per cent of Australian motorists take their main vehicle to a professional for some kind of service or repairs in an average three-month period. The survey, which was carried out in the year to November 2014, also shows that routine services account for 39 per cent of all automotive work. Meanwhile, 42 per cent of motorists prefer to take their vehicle to a traditional automotive garage/workshops for routine work, followed by the dealer where it was bought (29 per cent)

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ROY MORGAN RESEARCH LIMITED

Have yoga mat, will travel

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that the number of Australians who practise yoga either regularly or occasionally has more than doubled from 910,000 to 1,836,000 in the last decade. The survey, which was carried out between January 2013 and December 2014, shows that Australians who practise yoga are almost 150 per cent more likely than the average Australian aged 14+ to want to go to India on holiday. Yoga-practising Australians are also 142 per cent more likely than the average Australian to visit domestic destinations such as the Mt Buffalo, Mt Baw Baw and Lake Mountain region

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ROY MORGAN RESEARCH LIMITED

New car intention starts the year on a positive note

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Feb-15

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who intend to buy a new car in the next four years rose to 2,249,000 in January 2015. Likewise, the number of people who plan to buy a new car in the next 12 months has risen by 56,000 to 537,000. Despite recent growth, the current pool of people in the market for a new car remains marginally below the equivalent period in 2014, but it has moved back above the long-term average

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ROY MORGAN RESEARCH LIMITED

Domain vs REA: apples for apples audience numbers from Roy Morgan Research

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-15

A Roy Morgan Single Source survey has found that more than 3.5 million Australians aged 14+ accessed Realestate.com.au via its website or app in an average four weeks in the six months to December 2014. This compares with 3.3 million during the same period in 2013. Some 1.7 million Australians accessed Fairfax Media’s Domain in the second half of 2014, down from 1.8 million in the previous corresponding period. The total audience growth for Realestate.com.au comprised an increase in the number of both website visitors (up six per cent) and mobile phone or tablet app users (up seven per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DOMAIN.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, REALESTATE.COM.AU, REA GROUP LIMITED – ASX REA

Big four banks have large cross-sell potential

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-15

A Roy Morgan Consumer Single Source Survey has found that the "share of wallet" of each of Australia’s four major bank has increased over the last decade. The ANZ Bank’s share of wallet rose by 5.2 per cent to 28.8 per cent between January 2004 and December 2014, while the Commonwealth Bank of Australia’s share rose by 4.3 per cent to 34.2 per cent. For accounts/deposits, CBA has the highest share of their customers’ wallet with 60.3 per cent (up 7.1 per cent over the last 10 years), followed by Westpac with 55.3 per cent (up three per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Roy Morgan announces the winners of the 2014 Telecommunications Customer Satisfaction Awards

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Feb-15

Roy Morgan Research announced the winners of its 2014 Customer Satisfaction Awards for the telecommunications industry on 18 February 2015. Amaysim was named the Mobile Phone Service Provider of the Year for the second year running, while Internode won the award for Home Internet Service Provider of the Year for the fourth successive year. Southern Phone was named the Home Phone Provider of the Year and Apple won the award for Handset Provider of the Year

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAYSIM AUSTRALIA PTY LTD, INTERNODE SYSTEMS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, APPLE INCORPORATED, IINET LIMITED – ASX IIN, TPG TELECOM LIMITED – ASX TPM

Roy Morgan Customer Satisfaction Awards: announcing Australia’s retail superstars

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Feb-15

Roy Morgan Research announced the winners of its 2014 Customer Satisfaction Awards for the retail industry on 18 February 2015. David Jones was named the Department Store of the Year, while Target won the award for Discount Department Store of the Year. The Reject Shop won the award for Discount Variety Store of the Year, and The Good Guys took out the award for Furniture/Electrical Store of the Year for a fourth consecutive year

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAVID JONES LIMITED, TARGET AUSTRALIA PTY LTD, THE REJECT SHOP LIMITED – ASX TRS, THE GOOD GUYS, AUTOBARN PTY LTD, GUARDIAN CHEMISTS, SUZANNE GRAE, MICHEL’S PATISSERIE, TRUE VALUE HARDWARE LIMITED, DYMOCKS PTY LTD, CRUST GOURMET PIZZA BAR PTY LTD, GULL PETROLEUM PTY LTD, BETTS AND BETTS PTY LTD, BETTS KIDS, SPORTSPOWER, ALDI STORES SUPERMARKETS PTY LTD