MARKETING RESEARCH – AUSTRALIA

Australian unemployment down in January to 9.8% as full-time employment increases to new record high despite shrinking workforce

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Feb-15

A Roy Morgan survey on Australia’s unemployment and under-employed shows that the real unemployment rate fell to 9.8 per cent in January 2015. This compares with an official unemployment rate of 6.1 per cent in December 2014. The total workforce has fallen by 127,000 to 12,627,000 since January 2014, and the number of Australians who are under-employed has fallen by 72,000 to 1,033,000 in the last 12 months. Roy Morgan Research executive chairman Gary Morgan notes that more than 2.27 million Australians are either unemployed or under-employed, and the Federal Government must look seriously at industrial relations reform

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Business confidence rebounds in January prior to the February RBA decision to drop rates

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Feb-15

A Roy Morgan Business Single Source survey has found that Australian business confidence rose by 8.3 per cent to 114.9 in January 2015, compared with 105.3 in December 2014. This improvement was well above the average gain of 3.5 per cent for the month of January over the last four years. However, business confidence remains below the five-year average of 117.9. It is also well below the peak of 136.3 in October 2013, which followed the election of the Federal Government

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ROY MORGAN RESEARCH LIMITED

Shutter island: a snapshot of the 4.3 million Australians now sharing photos online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Feb-15

A Roy Morgan Single Source survey has found that 23 per cent of Australians aged 14+ regularly uploaded pictures to photo-sharing websites in the year to September 2014. This compares with just eight per cent in 2012. The survey also shows that three million Australians uploaded photos via their mobile phone in an average four-week period in the year to September 2014, while 2.5 million used a computer

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ROY MORGAN RESEARCH LIMITED, FACEBOOK INCORPORATED, PINTEREST, INSTAGRAM LLC, TUMBLR INCORPORATED, SNAPCHAT INCORPORATED

More Australians buying eBooks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-15

A Roy Morgan Single Source survey has found that seven per cent of Australians aged 14+ bought at least one eBook online in an average three months during the year to September 2014. Some 9.1 per cent of Australians in the 35-49 age group bought an eBook in an average three months, compared with 8.7 per cent in the previous year. The proportion of Australians in the 18-24 age group who buy eBooks online has risen from 3.9 per cent to 5.1 per cent in the last year, while the number of eBook buyers aged 65+ has risen from 4.1 per cent to 5.4 per cent

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ROY MORGAN RESEARCH LIMITED

The tube meets the net: more Australians connect their televisions online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jan-15

A Roy Morgan Single Source survey has found that 12.5 per cent of Australian households now have a Smart TV. The survey, which was carried out in the year to October 2014, also shows that 4.3 per cent of households use Telstra’s T-Box to access internet content, while four per cent have an Apple TV set-top digital media player. Meanwhile, some 576,000 Australians intend to buy a Smart TV in the next 12 months, while 281,000 intend to buy an Apple TV device

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ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, APPLE INCORPORATED, GOOGLE INCORPORATED

Australians think Andrew Chan & Myuran Sukumaran should be executed

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Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 27-Jan-15

A special snap SMS Morgan Poll has found that 52 per cent of Australians believe that Australians convicted of drug trafficking in another country and sentenced to death should be executed. The survey, which was carried out from 23-27 January 2015, also shows that 62 per cent of Australians believe that the Federal Government should not do more to stop the execution of Myuran Sukumaran and Andrew Chan in Indonesia. Roy Morgan Research executive chairman Gary Morgan notes that 60 per cent of men are in favour of the death penalty for convicted drug traffickers, compared with only 46% of women

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MORGAN POLL, ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

What world poverty? My responsibility is just to other Australians, one in five say

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jan-15

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ believe that they have a responsibility to do what they can to help the world’s poorest people. The survey, which was carried out in the year to September 2014, also shows that 31 per cent believe that it is not their responsibility but they should make regular contributions anyway, while 21% believe that their responsibility is just to other Australians

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ROY MORGAN RESEARCH LIMITED

Over a million Australians now use two mobile phones

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jan-15

A Roy Morgan Single Source survey has found that six per cent of Australians aged 14+ now use two separate mobile telephones. The survey, which was carried out in the year to November 2014, also shows that 53 per cent have a phone that is paid for by their place of work and one which they pay for themselves. Meanwhile, more than 50 per cent of Australians who use two mobile phones are signed up with two different telcos, while 58 per cent have a post-paid plan for both handsets

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ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, SINGAPORE TELECOMMUNICATIONS LIMITED – ASX SGT, VODAFONE AUSTRALIA LIMITED, LEBARA AUSTRALIA LIMITED, ALDI MOBILE, BOOST MOBILE

Are people who drink Australian beer more patriotic?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jan-15

A Roy Morgan Single Source survey has found that 37 per cent of Australians aged 18+ drank beer in an average four-week period during the year to September 2014. The survey also shows that 17 per cent of the nation’s beer drinkers consumed Carlton Draught, followed by Victoria Bitter (12 per cent) and XXXX Gold (12 per cent). Meanwhile, 94 per cent of Cascade Premium Light drinkers agree with the statement " I consider myself to be Australian", compared with 80 per cent of Australian beer drinkers overall

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ROY MORGAN RESEARCH LIMITED, CARLTON UNITED BREWERS, FOSTER’S GROUP LIMITED, COOPERS BREWERY LIMITED, CASCADE BREWERY COMPANY PTY LTD, CASTLEMAINE PERKINS LIMITED, LION PTY LTD

Budget deficit saps confidence

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Original article by Adam Creighton
The Australian – Page: 19 : 20-Jan-15

Roy Morgan Research’s business confidence index has fallen to its lowest level since August 2011. The index fell to 105.3 in December 2014, compared with 123 in November. Roy Morgan’s Norman Morris says business confidence was adversely affected by the Australian Government’s forecast of a $A40bn Budget deficit for 2014-15. A survey by the Australian Chamber of Commerce & Industry also shows that there has been a sharp fall in business conditions

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN CHAMBER OF COMMERCE AND INDUSTRY, TD SECURITIES, RESERVE BANK OF AUSTRALIA