MARKETING RESEARCH – AUSTRALIA

Enough already? The rise of home internet data limits – and what we do with all those gigs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Sep-14

A Roy Morgan Single Source survey has found that nine per cent of Australians aged 14+ with a home internet connection downloaded TV programs in an average four-week period during the year to June 2014. Meanwhile, seven per cent downloaded feature-length movies, nine per cent streamed TV and four per cent streamed movies. The survey also shows that those with an unlimited data allowance are less likely to say they have downloaded or streamed movies or TV shows than those with a capped data allowance of at least 100GB

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ROY MORGAN RESEARCH LIMITED

The drinking habits of AFL supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-14

A Roy Morgan Single Source survey has found that 35 per cent of Australians aged 18+ watch the AFL Grand Final on TV. The survey, which was carried out in the year to June 2014, also shows that Brisbane Lions fans are 1.5 times more likely than the average Australian to drink rum in an average four week-period, and 29 per cent more likely to drink premium or imported beer. Meanwhile, Melbourne Demons fans are 79 per cent more likely than the average Australian to drink red wine in an average four weeks, and 92 per cent more likely to have drunk champagne or sparkling wine

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, BRISBANE LIONS FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, CELLARBRATION PTY LTD, TYRRELL’S WINES

On air vs online: YouTube takes on the Tube

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-14

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ visited YouTube in an average seven-day period in the year to June 2014. The survey also shows that YouTube visitors are 12% more likely than the average Australian to watch no commercial TV on an average weekday, and seven per cent more likely to watch TV for less than two hours. Meanwhile, Facebook visitors are 10 per cent less likely than average to be heavy weekday commercial TV viewers

CORPORATES
ROY MORGAN RESEARCH LIMITED, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED

More Aussies comfortable giving out personal info online – despite increased concern for privacy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-14

A Roy Morgan Single Source survey has found that 23 per cent of Australians aged 14+ were comfortable giving personal details over the internet in the year to June 2014. This compares with 19 per cent in the year to June 2011. Meanwhile, 34 per cent were comfortable giving out credit card details online, an increase of three per cent since 2011. The survey also shows that 65% of people who use the internet more than once a day are worried about invasion of their privacy through new technology, compared with 71% of those who use the internet daily or a few times per week

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED

Bunnings undiminished, but the battle’s on for silver

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Sep-14

A Roy Morgan Single Source survey has found that more than nine million Australians aged 14+ shopped at Bunnings in an average four-week period in the year to June 2014. The survey also shows that in the last two years, the number of shoppers visiting a Masters hardware store has risen from 400,000 in an average four weeks to more than 1.2 million. However, the number of people shopping at Mitre 10 has fallen by an average of more than 100,000 annually since 2010

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ROY MORGAN RESEARCH LIMITED, WESFARMERS BUNNINGS LIMITED, WESFARMERS LIMITED – ASX WES, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, MITRE 10 LIMITED, METCASH LIMITED – ASX MTS, HOME HARDWARE

Reality bites: national tooth decay rate falling, but not for everyone

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Sep-14

A survey by Roy Morgan Research has found that 14 per cent of Australians aged 14+ have tooth decay. The survey, which was carried out in the year to June 2014, also shows that the two lowest socio-economic quintiles are over-represented. Some 17 per cent of Australians in the E quintile reported having tooth decay, as did 16 per cent of those in the FG quintile. In contrast, just 11 per cent of those in the AB quintile reported having tooth decay

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ROY MORGAN RESEARCH LIMITED

Will the new iPhone 6 be the Apple of our eye?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-14

A Roy Morgan Single Source survey has found that almost 30 per cent of Australians aged 14+ own and use an iPhone. Some 700,000 Australian consumers bought an iPhone in the year to June 2014, compared with sales of about 1.2 million between 2010 and 2013. The survey shows that 8,045,000 Australians intend to buy or upgrade a mobile phone at some point in the future. This includes 2,672,000 iPhone users

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ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION

Subscription the prescription for Father’s Day

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Sep-14

A Roy Morgan Single Source survey has found that "National Geographic" is the most popular magazine among Australian men whose children under the age 18 still live at home. The latest readership data from Roy Morgan shows that 153,000 fathers read an average issue of this title in the year to June 2014. This was followed by "Better Homes and Gardens" (120,000) and "Men’s Health" (111,000)

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ROY MORGAN RESEARCH LIMITED

Big four banks facing strong competition selling superannuation to their customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Sep-14

A Roy Morgan Research Consumer Single Source survey has found that National Australia Bank had an 18.4 per cent share of its customers’ superannuation wallet in the year to July 2014. This compares with 20.5 per cent in the year to July 2010. The Commonwealth Bank now has a 13.2 per cent share of its customers’ super wallet, followed by Westpac with 13 per cent. Meanwhile, industry super funds hold around 25 per cent of bank customers’ super wallet, while AMP holds about six per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AMP LIMITED – ASX AMP

Game on: C7’s Million Dollar Minute vs C9’s Hot Seat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Sep-14

A Roy Morgan Single Source survey has found that the Seven Network’s "Million Dollar Minute" game show is becoming more popular. Audience research from Roy Morgan shows that the number of Australians aged +14 who say they "really love to watch" the program rose from 292,000 in the December 2013 quarter to 437,000 in the June 2014 quarter. Meanwhile, 481,000 Australians now "really love to watch" the Nine Network’s rival "Hot Seat"

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM