MARKETING RESEARCH – AUSTRALIA

More Australians switching insurance since COVID-19

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jun-21

New data from Roy Morgan shows that since the COVID-19 pandemic began, Australians with either vehicle insurance or household insurance have been far more likely to switch their insurance provider, and also far more likely to consider switching after looking for deals from other companies. In the year to March 2021, only 62.9% of the nation’s 30 million+ vehicle insurance policies (including Compulsory Third Party) were renewed without approaching another company, down from 77.9% in the year to March 2020. There was a significant increase in vehicle insurance policies that were renewed only after approaching other companies, up 9.2% points to 23.5%. There was a similar trend in the household insurance market, which comprises nearly 25 million policies. Some 68.1% of these policies were renewed without approaching another company, down 12.3% points from the year to March 2020 when 80.4% of household insurance policies were renewed. Meanwhile, 22% of household insurance policies were renewed after approaching other companies, up 7.7% points from a year ago, and 6.1% of policies were ‘switched’ from another company, up from 3.7% a year ago. These are some of the latest findings from Roy Morgan’s Single Source insurance data derived from in-depth personal interviews conducted with over 50,000 Australians per annum, including details of over 75,000 vehicle insurance policies and over 65,000 household insurance policies.

CORPORATES
ROY MORGAN LIMITED

Super fund satisfaction soars to a new record high as Australia recovers from the COVID-19 pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-May-21

New data from Roy Morgan’s Superannuation Satisfaction Report shows an overall super fund satisfaction rating of 71.7% in April 2021 – an increase of 7.0% points from a year ago and up 10.7% points since October 2020. Self-Managed Funds still have the highest customer satisfaction of 81.1%, up 5.8% points from a year ago. Public Sector Funds are in a clear second place with customer satisfaction of 78.9%, up 4.8% points on a year ago. The two largest increases in satisfaction over the last year are for Industry Funds, up 6.8% points to a record high of 71.8% and Retail Funds, up by an impressive 7.2% to a near record high 67.8%. UniSuper has the highest customer satisfaction rating of the Industry Funds, ahead of Cbus, AustralianSuper and Catholic Super. The highest placed Retail Super Fund is OnePath, followed by MLC, Colonial First State and ASGARD. The report’s findings are from Roy Morgan Single Source, Australia’s most trusted consumer survey, compiled by in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Overall satisfaction with Big 4 banks is higher than a year ago with CBA & NAB the top two

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-May-21

New data from Roy Morgan shows that 80.5% of customers are satisfied with their bank(s) in April 2021, an increase of 1.3% points on a year ago when the COVID-19 pandemic began. The increase was built upon increases in satisfaction for building societies (up 3% points on a year ago), foreign banks (up 2.3% points) and Australia’s ‘Big 4’ banks (up 0.3% points). Satisfaction for the four major banks as a group is 77.1%, up 0.3% points on April 2020, and up 0.2% points on January 2021. The big improver over the last year has been the NAB which has increased its customer satisfaction by 1.9% points to 78.6%, to be just behind the Commonwealth Bank on 78.8% (down 0.2% points). Third is ANZ on 75.0% (up 0.6% points on April 2020), followed by Westpac on 73.5% (down 0.4% points). Among banks as a whole, Beyond Bank scored the highest in April, on 92.7% (up 1.8% points in 12 months). ING was the highest rated foreign bank on 90.6% (up 1.7% points), Newcastle Permanent led the way for building societies on 94.8% (up 3.1% points), while Credit Union Australia was the highest ranked credit union, on 86.9% (up 3.9% points). The findings, taken from Roy Morgan’s Customer Satisfaction report on Consumer Banking in Australia, reflect the successful way the banking sector responded to financial challenges faced by millions of Australians as a result of the 2020 COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, BEYOND BANK AUSTRALIA, ING BANK (AUSTRALIA) LIMITED, NEWCASTLE PERMANENT BUILDING SOCIETY LIMITED, CREDIT UNION AUSTRALIA LIMITED

McDonald’s, KFC, Hungry Jack’s & Domino’s Pizza are Australia’s favourite restaurants

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-21

New research from Roy Morgan shows that 15.9 million Australians aged 14+ (75.3%) ate take away food in an average four weeks from fast food outlets in 2020. This was a significant increase on 2019, when there were 13.3 million (63.7%) customers of fast food outlets. There are now ten quick service restaurants with at least one million Australian customers buying food in an average four weeks, with old favourite McDonald’s again the leading restaurant with over 8.1 million. In clear second place is KFC (Kentucky Fried Chicken) with over 6.8 million customers, while third place is a close contest between burger franchise Hungry Jack’s (4.2 million) and Domino’s Pizza (4.1 million). Filling out the top five is sandwich and salad outlet Subway with 3.2 million customers, followed by chicken-based Red Rooster with over 2.1 million customers. Analysing the leading quick service restaurants by generation shows that Millennials are the biggest customers of all three of the leading fast food outlets, narrowly ahead of the younger Generation Z. Older generations are less frequent customers of fast food outlets, but McDonald’s remains the leading choice for Generation X, Baby Boomers and Pre-Boomers ahead of KFC and Hungry Jack’s.

CORPORATES
ROY MORGAN LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC, HUNGRY JACK’S PTY LTD, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, SUBWAY SANDWICHES PTY LTD, RED ROOSTER FOODS

Queensland is the favoured pick for longer holidays during the pandemic with international borders closed

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-May-21

New data from Roy Morgan’s Holiday Travel Intention Leading Indicator Report shows that 5.68 million Australians (26.9% of those aged 14+) in the March quarter intend to take a holiday during the next 12 months. Of these travellers there were 5.24 million set on taking a domestic holiday and a further 340,000 planning an overseas holiday – although according to the Federal Budget the international borders are set to remain closed for holidaymakers until early next year. There were a small number of prospective travellers who couldn’t decide whether their holidays would be domestic or international. For those planning a holiday of at least three nights Queensland is now the top destination for 24.9% of travellers, just ahead of New South Wales (22.7%); Victoria (11.6%) and Western Australia (11.1%) are significantly further behind. Other holiday makers have opted for another domestic destination, an international destination (which will have to be reconsidered with borders set to remain closed), or do not yet have any particular destination in mind at all. In 2019 prior to the pandemic New South Wales had been the top domestic destination for holidays of at least three nights, chosen by 17.2% of travellers – just ahead of Queensland (16.4%) and Victoria (15.3%). These are the latest findings from the Roy Morgan Single Source survey, derived from comprehensive in-depth interviews with 1,000 Australians each week or over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan Image of Professions Survey 2021: In a year dominated by COVID-19 – health professionals including Nurses, Doctors and Pharmacists are the most highly regarded; but almost all professions down from pre-pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Apr-21

Health professionals have again been rated as Australia’s most highly regarded professions in Roy Morgan’s latest Image of Professions Survey, but there have been declines for almost all professions compared to four years ago. Of all 30 professions surveyed in 2021, only one profession, Union Leaders, increased their rating compared to four years ago, while 29 professions have a lower image now than in 2017 pre-pandemic. Some 88% of Australians (down 6% from 2017) now rate Nurses ‘very high’ or ‘high’ for their ethics and honesty, followed by Doctors on 82% (down 7% since 2017), Pharmacists on 76% (down 8%), School Teachers on 74% (down 7%), and Dentists on 71% (down 8%). These are the main findings of a Roy Morgan online survey conducted from April 13-22, 2021, with 1,267 Australian men and women aged 14+.

CORPORATES
ROY MORGAN LIMITED

Full strength beer is preferred by Australia’s beer drinkers

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Apr-21

New data from Roy Morgan’s Alcohol Consumption Report shows that 6,277,000 Australians aged 18+ (34.6%) drink beer in an average four weeks. This is second only to wine as the alcoholic drink of choice for Australians. Nearly a third of Australians aged 18+ (30.2%) consumed full-strength beer in an average four weeks in 2020, down 3.1% points from 2019 (33.3%). In comparison only 8.6% of Australians consumed mid-strength beer (down 2.2% points on 2019) and just 2.8% (down 1.1% points) had low-alcohol beer in an average four weeks during 2020. Men are the main consumers of beer, with over half (52.4%) consuming beer in 2020 compared to only 17.5% of women. The ratio is very similar for full-strength beer with nearly half of men, 45.9%, consuming full strength beer in 2020 compared to only 15.2% of women. Less than one-in-seven men (13.9%) drink mid-strength beer and only 4.6% drink low-alcohol beer. Even fewer women (3.5%) drink mid-strength beer and just 1.1% of women drink low-alcohol beer. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

RAA tops for general insurance customer satisfaction – marginally ahead of RACT, RAC and Shannons

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Apr-21

The latest Roy Morgan General Insurance Satisfaction report shows that South Australia-based RAA had the highest general insurance satisfaction rating of 94% in December 2020, an increase of 3% on a year ago. It is followed by Tasmania’s RACT with a customer satisfaction rating of 92% (down 1%), Western Australia’s RAC on 92% (up 5%) and Suncorp Group-owned Shannons on 91% (up 1%). The largest improvement among the leaders for general insurance satisfaction has been by the Suncorp Group’s Bingle, which increased customer satisfaction by 8% points during 2020 to an impressive 88%. The larger general insurance brands which cater to a more diverse range of customers nation-wide have also had a good year, with improvements in customer satisfaction across the board. The big improvers include CommInsure (up 8% points on a year ago), Budget Direct (up 8% points), Allianz (up 5% points), and the larger State-based RACQ in Queensland (up 5% points) and NRMA in NSW (up 3% points). Overall in December 2020 a majority of 82% of Australians are satisfied with their general insurer, up 3% points from the same time a year ago (79%). These latest results are based on in-depth interviews conducted with over 50,000 consumers per annum, including over 35,000 with general insurance.

CORPORATES
ROY MORGAN LIMITED, RAA INSURANCE LIMITED, RACT INSURANCE PTY LTD, RAC INSURANCE PTY LTD, SHANNONS, BINGLE.COM PTY LTD, SUNCORP GROUP LIMITED – ASX SUN, COMMINSURE, BUDGET DIRECT INSURANCE AGENCY PTY LTD, ALLIANZ AUSTRALIA LIMITED, RACQ INSURANCE LIMITED, NRMA INSURANCE LIMITED

Australians divided over PM Scott Morrison’s handling of COVID-19 and all related issues

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Apr-21

New research by Roy Morgan shows that 51% of Australians disapprove of Prime Minister Scott Morrison’s handling of COVID-19 and all related issues. A majority of younger Australians under 35 years of age, women, people in capital cities and Victoria, as well as supporters of the ALP and the Greens disapprove of Morrison’s handling of the pandemic. However, there is majority support for Morrison’s handling of COVID-19 related issues among Australians aged 65+, people in country areas, the States of NSW, Queensland, Western Australia and Tasmania, and L-NP supporters. Australians who disapprove of Morrison’s handling of COVID-19 and related issues have consistently brought up the ‘bungled’ vaccine rollout and the perception that he is always ‘passing the blame’ to the states and others for anything that goes wrong and taking credit when it is the states that have done the greater part of the job dealing with COVID-19. For the 49% of Australians who approve of the way Morrison is handling COVID-19 and all related issues the main reason is that Australia is in a better position than just about anywhere else in the world, and this is a marker of the PM’s good handling of COVID-19.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

Number of Australians drinking alcohol increases for first time in 4 years in 2020 – powered by wine, spirits and RTDs

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Apr-21

New data from Roy Morgan’s Alcohol Consumption Report shows that the proportion of Australians who drink alcohol increased by 0.8% points to 67% in 2020. It is the first year-over-year increase since 2016, when 69.6% of Australians drank alcohol, up 0.7% points on 2015. A total of 13,337,000 Australians (67.0%) aged 18+ consumed alcohol in an average four-week period in 2020, up from 13,021,000 (66.2%) a year earlier. The number of Australians drinking wine increased from 8,065,000 (41.0%) to 8,814,000 (44.3%), an increase of 3.3% points over the year. In addition, some 6,277,000 Australians (31.5%) drank spirits in 2020, up from 5,465,000 (27.8%) a year earlier – an increase of 3.7% points. Consumption of Ready-to-drinks (RTDs) increased from 2,101,000 Australians (10.7%) to 2,392,000 (12.0%). However, outside these three categories the long-term trends continued, with fewer Australians drinking beer, cider, liqueurs and fortified wines in 2020. Beer led the decline and was down from 7,353,000 Australians (37.4%) in 2019 to 6,878,000 (34.6%) in 2020. If the trends of last year were to continue this year the number of Australians drinking spirits would overtake those drinking beer. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED