MARKETING RESEARCH – AUSTRALIA

Over 15.6 million Australians read magazines in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-20

Roy Morgan has released the Australian Magazine Readership report for the 12 months to December 2019. A total of 15,644,000 Australians aged 14+ (75.1%) now read magazines in print or online, down 0.6 per cent from a year ago. Readership of print magazines was almost 13.1 million Australians aged 14+ (62.8 per cent), down 3.8% from a year ago. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,573,000 (down 4.8%), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with a print readership of 1,698,000 million (up 8.4 per cent). Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of more than 3.1 million (down 2.6 per cent). These are the latest findings from the Roy Morgan Single Source survey of 50,422 Australians aged 14+ in the 12 months to December 2019.

CORPORATES
ROY MORGAN LIMITED

First full year since Nine purchase of Fairfax sees audience increases for SMH, The Age and Australian Financial Review

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Feb-20

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to December 2019. Now 15.5 million Australians aged 14+ (74.6%) read or access newspapers in an average seven-day period via print or online; this audience increases to 16.6 million (79.7%) when one considers news portals such as news.com.au and the Huffington Post. The standout performer over the past year is again ‘The Australian Financial Review’, which increased its total cross-platform readership by 14.1 per cent to 1,642,000; this was driven by a substantial increase in its digital audience (up 19.9 per cent to 1,402,000). ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,303,000, which is up 4.1 per cent on a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 819,000 (down 21.6 per cent over the last year). These are the latest findings from the Roy Morgan Single Source survey of 50,422 Australians aged 14+ in the 12 months to December 2019.

CORPORATES
ROY MORGAN LIMITED

Michel’s leads coffee shop customer satisfaction ahead of Donut King and Starbucks

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-20

Michel’s is the winner of Roy Morgan’s latest Coffee Shop of the Month Award, with a customer satisfaction rating of 87.3%. It is followed by Donut King (86.6%), Starbucks Coffee (84.5%) and The Coffee Club (83.8%). These customer satisfaction ratings have been obtained from the Roy Morgan Single Source survey, which is compiled by in-depth face-to-face interviews with around 50,000 Australians each year in their homes. Roy Morgan CEO Michele Levine says the Customer Satisfaction Awards are about rewarding businesses that are able to not only attain high customer satisfaction ratings, but are able to sustain those ratings for long periods of time, despite any commercial challenges they may face.

CORPORATES
ROY MORGAN LIMITED, MICHEL’S, DONUT KING, STARBUCKS COFFEE COMPANY (AUSTRALIA) PTY LTD, THE COFFEE CLUB PTY LTD

Aussie Broadband maintains top position in ISP satisfaction ratings

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-20

Aussie Broadband is the winner of Roy Morgan’s Internet Service Provider (ISP) of the Month Award for November 2019, with a customer satisfaction rating of 92%. The achievement marks Aussie Broadband’s third win in the Customer Satisfaction Awards in 2019. Aussie Broadband is well ahead of a trio of TPG Telecom brands including Internode (79%), TPG (79%) and iiNet (77%), with the Vocus Communications-owned iPrimus on 78%, ahead of Belong (76%). Telstra and Optus follow on 72%, a full 20% behind the category satisfaction leader. The ratings are drawn from the Roy Morgan Single Source survey, derived from in-depth personal interviews with over 1,000 Australians each week face-to-face in their homes.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND PTY LTD, INTERNODE SYSTEMS PTY LTD, TPG INTERNET PTY LTD, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM, IPRIMUS, VOCUS GROUP LIMITED – ASX VOC, BELONG PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD

Home loan customers reward ME Bank with highest satisfaction rating

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-20

New Roy Morgan banking data shows that ME Bank has the leading satisfaction rating (91.4%) among home loan customers. ING remains in top position among non-home loan customers with a rating of 89.8%. Among home loan customers, ME Bank is followed by ING (89.3%), Bendigo Bank (83.3%) and Bankwest (77.1%). For non-home loan customers, leader ING is followed by Bendigo Bank (87.8%), ME Bank (83.5%) and Suncorp (81.0%). The institution with the largest discrepancy between home loan and non-home loan customer satisfaction is Suncorp, where the satisfaction rating among home loan customers (72.6%) is more than 8 percentage points below its rating among non-home loan customers (81.0%). The ratings are taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with around 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, ME BANK, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, BANKWEST, SUNCORP BANK

Price expectations much higher for Young Parents than Young Couples with no children

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-20

Australians as a whole expect prices to increase by 4% annually over the next two years, according to Roy Morgan surveys conducted in December. This is a slight increase of 0.1% on expectations in November, but down 0.2% on a year ago. Comparing price expectations by Household Life-Cycle shows that Young Parents expect prices to increase by 4.5% annually over the next two years – higher expectations than that of any other household type. In contrast, Young Couples who have no children expect price increases of only 3.3% per year. Most Household Life-Cycle segments cluster in the middle between these two, around the national average of 4%. Mid-Life Families (4.1%) and Young Singles (4.1%) are slightly higher, Older Households (4%) are right on the national average and Mid-Life Households (3.9%) are slightly below it.

CORPORATES
ROY MORGAN LIMITED

Qantas remains number one in airline satisfaction for both domestic and domestic business travel

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-20

New Roy Morgan airline satisfaction data shows that national flag-carrier Qantas is the winner of both the Domestic Airline and Domestic Business Airline of the Month Award for November 2019. Qantas has won eight straight monthly awards in the domestic category, and remains unbeaten in the domestic business category for 2019. In the Domestic Airline category, Qantas’s leading customer satisfaction rating of 84% was followed by Virgin Australia (80%), QantasLink (76%), REX (69%), Jetstar (57%) and Tigerair (49%). In the Domestic Business Airline category, Qantas again claimed the highest rating of 83%, followed by Virgin Australia (72%) and Jetstar (56%). These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, QANTASLINK, REGIONAL EXPRESS AIRLINES, JETSTAR AIRLINES PTY LTD, TIGER AIRWAYS AUSTRALIA PTY LTD

Australians amongst least confident in the world about 2020

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jan-20

A special Roy Morgan survey conducted in Australia in conjunction with the Gallup International Association survey in 47 countries world-wide finds that Australia is one of the least confident countries in the world about 2020. Only 12% of Australians (down 32% points on a year ago) expect 2020 will be a ‘better year’ than 2019, which is equal 43rd with South Korea of the 47 countries surveyed. Australia is more positive about 2020 than only three countries – Italy (11%), Jordan (7%) and Lebanon (5%). Australia’s traditional allies the US and the UK fare significantly better with their views of 2020. A plurality of 43% of Americans says 2020 will be better than 2019, while a third of Britons (33%) expect 2020 will be better. There are 10 countries for which a majority of respondents expect 2020 will be a ‘better’ year than 2019, led by Nigeria (73%), Peru and Albania (both 70%). Conversely, a 30-year high of 40% of Australians (up 26% points from a year ago) expect 2020 will be a ‘worse year’ than 2019.

CORPORATES
ROY MORGAN LIMITED, GALLUP INTERNATIONAL ASSOCIATION

Number of Australians taking cold, flu and allergy medication up by almost 3 million in a decade

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jan-20

New health and wellbeing data from Roy Morgan shows that while the rate of Australians’ overall medication consumption has risen only slightly compared to a decade ago, the use of allergy, antihistamine, and cold and flu drugs has leapt up. The proportion of Australians aged 14+ who reported taking any form of medication in a 12-month period rose from 88.4% (15.6 million) in 2009 to 89.1% (18.4 million) in 2019. A higher proportion of women than men take medication, but men experienced a slightly larger increase in use over the last decade (up 0.8% points to 84.9%) compared to women (up 0.5% points to 92.3%). The taking of medication is also highly correlated to age, with use highest amongst Australians aged 65+ (95.4%), 50-64 (93.9%) and 35-49 (91.4%). The taking of medication drops significantly down to 82.6% for those aged 25-34 and 79.6% for those under 25. The findings are taken from the Roy Morgan Single Source survey, compiled by in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED

Today 26% of Australian businesses have been affected by bushfires – Australia needs to support businesses in the Accommodation and Food services industries with Visitors and Tourists

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Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jan-20

A special Roy Morgan Snap SMS Survey shows that 26% of Australian businesses have been affected either ‘A great deal’ (7%), ‘Somewhat’ (10%) or ‘A little’ (9%) by the bushfires. Some 74% of businesses have been unaffected by the bushfire. A deeper analysis of the industries most heavily impacted shows that over a third of businesses in the Accommodation and Food services sector, which includes travel and tourism, say they have been affected ‘A great deal’ – higher than any other industry. Businesses in Queensland and NSW have been the hardest hit, with 12% of Queensland businesses and 11% of NSW businesses affected ‘A great deal’ by the bushfires – far higher than any other State. In general businesses in NSW are the most likely to have been impacted, with 35% affected in some way, compared to around a quarter of businesses in Queensland (25%) and Victoria (24%). In contrast, only 16% of businesses in WA and 11% in Tasmania have been affected at all. These findings are based on an SMS survey of 1,308 Australian businesses.

CORPORATES
ROY MORGAN LIMITED