MARKETING RESEARCH – AUSTRALIA

A narrow majority of Australians want to develop nuclear power to reduce carbon dioxide emissions

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-19

A special online Roy Morgan survey conducted in mid-September shows that 51% (up 16% since July 2011) of respondents say Australia should develop nuclear power to reduce the nation’s carbon dioxide emissions. Some 34% (down 24%) say Australia should not do so, while 15% (up 8%) can’t say. However, without the reference to reducing carbon dioxide emissions, only 45% (up 11% since March 2011) of respondents say Australia should develop nuclear power plants to supply electricity, while 40% (down 21%) say Australia should not, and 15% (up 10%) can’t say. This special online survey on Australian attitudes to Global Warming was conducted from September 11-15, 2019 with an Australia-wide sample of 1,006 Australians aged 18-64 years old.

CORPORATES
ROY MORGAN LIMITED

Australians tune in to Google Chromecast as their digital TV service of choice

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Oct-19

New data from Roy Morgan shows that 12.1% of Australians aged 14+ owned a Google Chromecast as at June 2019. This was followed by Apple TV (9.4%), Foxtel Now box (7.7%), Telstra TV (6.7%), Fetch Mighty/Mini (5.5%) and other digital television services (4.5%). Google Chromecast has experienced the largest percentage increase over the past three years (+6.8%), followed by Telstra TV (+4.9%), Apple TV (+0.8%) and Foxtel Now box (+0.7% since July 2018). These findings come from the comprehensive Roy Morgan Single Source survey, gathered via in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED, FOXTEL NOW, TELSTRA CORPORATION LIMITED – ASX TLS, FETCHTV PTY LTD

Roosters have edge in numbers over Raiders for NRL decider

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Oct-19

Research by Roy Morgan shows that back-to-back NRL Premiers the Sydney Roosters have 261,000 supporters; their opponent in the 2019 Grand Final, the Canberra Raiders, have only 132,000 supporters, ranking them 15th in the league. Support for the Roosters is also more evenly divided on gender lines, with women comprising 45% of Roosters’ supporters compared to only 40% for the Raiders. The admission of the Roosters to the inaugural NRL Women’s competition in 2018 has boosted the club’s engagement with women. Meanwhile, Raiders’ fans have demonstrated a higher commitment to the game, with 31% going to NRL matches and 82% watching the NRL on TV. In contrast, only 24% of Roosters’ fans go to NRL matches and 71% watch NRL on TV. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians each year in their own homes.

CORPORATES
ROY MORGAN LIMITED, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, CANBERRA RAIDERS, NATIONAL RUGBY LEAGUE

ING achieves satisfaction ratings above ninety percent despite turbulent year for banking

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Oct-19

New Roy Morgan data shows that ING’s customer satisfaction rating among Australian home loan customers is 90%, followed by Bendigo Bank (86.9%) and Bankwest (81.6%). ING also has the highest level of customer satisfaction among non-home loan customers, at 92%, followed by Bendigo Bank (88.3%) and Suncorp (85.8%). The Big 4 banks were significantly behind the leaders; taking the Big 4 together, total non-home loan satisfaction is at its highest for over a year (77.8%), while home loan satisfaction is at a six-month high (71.1%). The findings come from the Roy Morgan Single Source survey, the world’s largest continuous source of consumer insights, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, SUNCORP BANK

Building Society and Credit Union customer satisfaction? You can bank on it

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Oct-19

New research by Roy Morgan shows that customer satisfaction with building societies and credit unions was 89.8% in the six months to August 2019, compared with a 76.7% customer satisfaction rating for Australia’s four major banks. In stark contrast to the banks, the financial services royal commission resulted in only a minor dent in the satisfaction ratings of building societies and credit unions. Meanwhile, Newcastle Permanent Building Society has won the monthly customer satisfaction award for August, with a rating of 92%, ahead of Credit Union Australia (91%) and People’s Choice Credit Union (88%). These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, NEWCASTLE PERMANENT BUILDING SOCIETY LIMITED, CREDIT UNION AUSTRALIA LIMITED, PEOPLE’S CHOICE CREDIT UNION

Betta is best, according to furniture and electrical buyers

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-19

Betta Home Living/Betta Electrical has won Roy Morgan’s Customer Satisfaction Award for furniture and electrical retailers for the third month in a row, with a customer satisfaction rating of 95% in August 2019. This is 15% higher than a year ago. In joint second place are IKEA and JB Hi-Fi, which each have customer satisfaction ratings of 90%, both down 1% from a year ago. Roy Morgan’s research also shows that women do the majority of the shopping at Betta Home Living/Betta Electrical, and nearly half its customers are aged 50 or over, while the average IKEA customer is female and aged 25 to 49. These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, BETTA HOME LIVING, BETTA ELECTRICAL PTY LTD, IKEA TRADING PTY LTD, JB HI-FI LIMITED – ASX JBH

Private health insurance satisfaction up slightly

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-19

New research from Roy Morgan shows that customer satisfaction among Australians aged +14 who have private health insurance was 72.2% in August 2019, compared with 70.9% in August 2018. However, it is still lower than satisfaction rates in August 2016 (74.5%) and August 2015 (76.3%). Customer satisfaction with private health insurance reached its lowest point in June 2018, when it hit 70.5%. Roy Morgan CEO Michele Levine says Tasmanian not-for-profit fund St Lukes Health is performing far above average, with a satisfaction rating of 86%. These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, ST LUKE’S HEALTH INSURANCE

Women more likely to buy vitamins than men. They also care more about what they eat

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-19

New Roy Morgan data shows that 47% of Australian women aged 14+ purchase vitamins, minerals and supplements in an average six-month period, compared to 35% of men. Meanwhile, 73% of women say they actively try to get sufficient calcium in their diet, compared to 64% of men, and a greater proportion of women than men try to buy additive-free food than men (53% vs 41%). More women also favour ‘natural medicines’ and health products than men (42% vs 30%). These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Major household item buying index slumps

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Original article by Michael Mehr
News.com.au – Page: Online : 25-Sep-19

The latest ANZ-Roy Morgan Australian Consumer Confidence data shows that the number of consumers who think now is a good time to buy a major household item has fallen to its lowest level since 2009. ANZ economist Felicity Emmett says this is disappointing given the federal government’s income tax cuts. ANZ-Roy Morgan consumer confidence index data is closely monitored by the Reserve Bank, which is widely tipped to reduce the cash rate again in October.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ROY MORGAN LIMITED, RESERVE BANK OF AUSTRALIA, WESTPAC BANKING CORPORATION – ASX WBC, UNIVERSITY OF MELBOURNE. INSTITUTE OF APPLIED ECONOMIC AND SOCIAL RESEARCH

A majority of Australians now see digital outdoor advertising each week

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-19

New data from Roy Morgan shows that a majority of 10.8 million Australians aged 14+ (52%) are now seeing digital outdoor advertising in an average week. This represents a significant increase of 10% points from four years ago, when only 42% reported seeing digital outdoor advertising. However, traditional outdoor advertising remains more prevalent. Now 15.6 million Australians aged 14+ (76%) are seeing traditional outdoor advertising such as billboards or posters in an average week. Overall, 78% of Australians see outdoor advertising of some type – including digital, billboard or posters – in an average week, an increase of 4% points on six years ago in 2013. These are the latest findings from Roy Morgan’s Single Source Survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes.

CORPORATES
ROY MORGAN LIMITED