MARKETING RESEARCH – AUSTRALIA

Over 1.5 million Australians shop for shoes each month. Customers of The Athlete’s Foot are the most satisfied

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19

New research from Roy Morgan shows that 1.59 million Australians aged 14+ shop at a shoe store in an average four-week period. Meanwhile, The Athlete’s Foot has won the monthly Shoe Store Customer Satisfaction Award for August 2019, with a customer satisfaction rating of 84%. It is followed by Williams on 77% and Spend Less Shoes on 73%. In a concerning trend for the industry, no brand has had an increase in customer satisfaction over the past year, but several have experienced troubling decreases. The final brand among Australia’s top four footwear retailers, Payless Shoes, suffered the most, with a 12% drop. These results are from the Roy Morgan Single Source survey, which is derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, WILLIAMS SHOES, SPENDLESS SHOES PTY LTD, PAYLESS SHOES PTY LTD

A growing number of Australians want marijuana legalised

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19

New research from Roy Morgan shows that 42% of Australians aged 14+ now support legalisation of marijuana, up 9% points in just four years. The percentage who say marijuana should remain illegal is down 7% over the same period, to 49%. A further 9% are undecided. Australians aged 18-34 are the most likely to support the legalisation of marijuana. This is also the segment of the population where opinion has shifted to the greatest degree over the last four years. In 2015 only 36% of 18 to 24 year-olds supported legalisation, now 50% do. The next age-group, 25 to 34 year-olds, has also seen a dramatic rise in support, from 34% in 2015 to 46% now. These are the two age groups in which support for legalisation is higher than opposition to the idea. Perhaps surprisingly, the two groups most opposed to the legalisation of marijuana are the youngest and oldest Australians. Only a little over a quarter of 14-17yr olds (26%) and a third of those aged 65+ (33%) support such a move. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Sportsbet/BetEasy merger would dominate online betting market

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-19

New research from Roy Morgan shows that a global merger of The Stars Group and Flutter Entertainment, the online betting companies in control of Sportsbet and BetEasy, would dominate the Australian online betting market. Over 52% of the estimated 1.7 million Australians aged 18+ who place bets online use either Sportsbet (44% of online bettors) or BetEasy (15%) or both. Other leading online betting sites include TAB.com.au/UBET (35%), Ladbrokes (19%), Bet365.com (11%), TABtouch.com.au (3%) and Betfair.com.au (2%). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, SPORTSBET AUSTRALIA, BETEASY PTY LTD, TAB.COM.AU, UBET, LADBROKES GROUP PLC, BET365 GROUP LIMITED, TABTOUCH.COM.AU, BETFAIR.COM.AU, THE STARS GROUP, FLUTTER ENTERTAINMENT

Emirates leads international airline satisfaction, with Qantas just outside top five

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-19

Emirates has won the Roy Morgan International Airlines Customer Satisfaction Award for August 2019, with a customer satisfaction rating of 86%. It was closely followed by Singapore Airlines (85%) and Qatar Airways and Air New Zealand (both 84%). Locally based airlines Qantas and Virgin Australia placed sixth and seventh, with customer satisfaction ratings of 80% and 76% respectively. These ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, EMIRATES AIRLINES, SINGAPORE AIRLINES LIMITED, QATAR AIRWAYS, AIR NEW ZEALAND LIMITED – ASX AIZ, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH

A narrow majority of Australians want to develop nuclear power to reduce carbon dioxide emissions

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-19

A special online Roy Morgan survey conducted in mid-September shows that 51% (up 16% since July 2011) of respondents say Australia should develop nuclear power to reduce the nation’s carbon dioxide emissions. Some 34% (down 24%) say Australia should not do so, while 15% (up 8%) can’t say. However, without the reference to reducing carbon dioxide emissions, only 45% (up 11% since March 2011) of respondents say Australia should develop nuclear power plants to supply electricity, while 40% (down 21%) say Australia should not, and 15% (up 10%) can’t say. This special online survey on Australian attitudes to Global Warming was conducted from September 11-15, 2019 with an Australia-wide sample of 1,006 Australians aged 18-64 years old.

CORPORATES
ROY MORGAN LIMITED

Australians tune in to Google Chromecast as their digital TV service of choice

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Oct-19

New data from Roy Morgan shows that 12.1% of Australians aged 14+ owned a Google Chromecast as at June 2019. This was followed by Apple TV (9.4%), Foxtel Now box (7.7%), Telstra TV (6.7%), Fetch Mighty/Mini (5.5%) and other digital television services (4.5%). Google Chromecast has experienced the largest percentage increase over the past three years (+6.8%), followed by Telstra TV (+4.9%), Apple TV (+0.8%) and Foxtel Now box (+0.7% since July 2018). These findings come from the comprehensive Roy Morgan Single Source survey, gathered via in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, GOOGLE INCORPORATED, APPLE INCORPORATED, FOXTEL NOW, TELSTRA CORPORATION LIMITED – ASX TLS, FETCHTV PTY LTD

Roosters have edge in numbers over Raiders for NRL decider

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Oct-19

Research by Roy Morgan shows that back-to-back NRL Premiers the Sydney Roosters have 261,000 supporters; their opponent in the 2019 Grand Final, the Canberra Raiders, have only 132,000 supporters, ranking them 15th in the league. Support for the Roosters is also more evenly divided on gender lines, with women comprising 45% of Roosters’ supporters compared to only 40% for the Raiders. The admission of the Roosters to the inaugural NRL Women’s competition in 2018 has boosted the club’s engagement with women. Meanwhile, Raiders’ fans have demonstrated a higher commitment to the game, with 31% going to NRL matches and 82% watching the NRL on TV. In contrast, only 24% of Roosters’ fans go to NRL matches and 71% watch NRL on TV. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians each year in their own homes.

CORPORATES
ROY MORGAN LIMITED, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, CANBERRA RAIDERS, NATIONAL RUGBY LEAGUE

ING achieves satisfaction ratings above ninety percent despite turbulent year for banking

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Oct-19

New Roy Morgan data shows that ING’s customer satisfaction rating among Australian home loan customers is 90%, followed by Bendigo Bank (86.9%) and Bankwest (81.6%). ING also has the highest level of customer satisfaction among non-home loan customers, at 92%, followed by Bendigo Bank (88.3%) and Suncorp (85.8%). The Big 4 banks were significantly behind the leaders; taking the Big 4 together, total non-home loan satisfaction is at its highest for over a year (77.8%), while home loan satisfaction is at a six-month high (71.1%). The findings come from the Roy Morgan Single Source survey, the world’s largest continuous source of consumer insights, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, ING BANK (AUSTRALIA) LIMITED, BENDIGO BANK, SUNCORP BANK

Building Society and Credit Union customer satisfaction? You can bank on it

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Oct-19

New research by Roy Morgan shows that customer satisfaction with building societies and credit unions was 89.8% in the six months to August 2019, compared with a 76.7% customer satisfaction rating for Australia’s four major banks. In stark contrast to the banks, the financial services royal commission resulted in only a minor dent in the satisfaction ratings of building societies and credit unions. Meanwhile, Newcastle Permanent Building Society has won the monthly customer satisfaction award for August, with a rating of 92%, ahead of Credit Union Australia (91%) and People’s Choice Credit Union (88%). These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, NEWCASTLE PERMANENT BUILDING SOCIETY LIMITED, CREDIT UNION AUSTRALIA LIMITED, PEOPLE’S CHOICE CREDIT UNION

Betta is best, according to furniture and electrical buyers

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-19

Betta Home Living/Betta Electrical has won Roy Morgan’s Customer Satisfaction Award for furniture and electrical retailers for the third month in a row, with a customer satisfaction rating of 95% in August 2019. This is 15% higher than a year ago. In joint second place are IKEA and JB Hi-Fi, which each have customer satisfaction ratings of 90%, both down 1% from a year ago. Roy Morgan’s research also shows that women do the majority of the shopping at Betta Home Living/Betta Electrical, and nearly half its customers are aged 50 or over, while the average IKEA customer is female and aged 25 to 49. These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, BETTA HOME LIVING, BETTA ELECTRICAL PTY LTD, IKEA TRADING PTY LTD, JB HI-FI LIMITED – ASX JBH