MARKETING RESEARCH – AUSTRALIA

Australian-made significantly preferred to Chinese-made

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-19

New research by Roy Morgan shows that Australians are more likely to buy products across a wide range of industries if they know the product is made in Australia. Only a minority say the same about products they know are made in China. The largest differences are for food, wine, skin care and cosmetics. A huge majority, 88%, say they’d be more likely to buy food if they knew it was made in Australia, while only 6% say the same for Chinese-made food. The gap in favour of Australian-made wine is almost as large (72% vs. 4%). The next largest gaps in favour of Australian-made products are for skin care products (56% vs. 6%) and cosmetics (51% vs. 4%). Chinese-made products with the best performance include clothes, electrical goods, mobile phones and footwear. At least 20% of Australians indicated they would be more likely to buy these products if they knew they were made in China, although all trailed well behind Australian-made counterparts. These are the key findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Satisfaction with performance of Industry Super Funds remains ahead of Retail Funds for 17th year

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-19

New research by Roy Morgan shows that satisfaction with the financial performance of Retail superannuation funds was only 58.7% in the six months to September 2019, compared to 64.1% for Industry Funds and 76.7% for Self-Managed Funds. Retail Fund satisfaction has lagged behind satisfaction with Industry Funds for the last 17 years. These are the latest findings from the September 2019 Roy Morgan Research ‘Superannuation Satisfaction’ report based on around 50,000 interviews with people per annum, including over 30,000 who have superannuation.

CORPORATES
ROY MORGAN LIMITED

Lexus approaches near-perfect customer satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-19

Lexus is the winner of Roy Morgan’s Car Manufacturer of the Month Award for August 2019, with a customer satisfaction rating of 97%. Lexus was followed by Kia, Mercedes-Benz, Suzuki, Land Rover, Subaru and Toyota, all of which had a customer satisfaction rating of 94%. Lexus has won seven straight monthly awards in 2019, securing the brand the annual customer satisfaction award. Lexus has now won five Car Manufacturer of the Year Awards since its inaugural win in 2014. It has maintained a satisfaction rating of between 94% and 98% over the past five and a half years. These satisfaction ratings are drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, LEXUS, KIA MOTORS AUSTRALIA PTY LTD, MERCEDES-BENZ AG, SUZUKI AUSTRALIA PTY LTD, LAND ROVER, SUBARU (AUST) PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED

RACT marginally ahead of RAA in general insurance customer satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 28-Oct-19

RACT is the winner of Roy Morgan’s General Insurer of the Month Award for September 2019, with a customer satisfaction rating of 93%. The insurance arm of the Tasmanian motoring organisation now has an unbeatable lead in the general insurer category for the annual customer satisfaction award. South Australia-based RAA (92%) was a close second in the category, followed by People’s Choice Credit Union (90%), Shannons (90%) and Western Australia’s RAC (88%). The four leading general insurers improved their satisfaction ratings when compared to a year ago, with Shannons showing the largest gain of 5%. RAC was the only top-five general insurer that slipped in ratings over the same period, although it only declined 1%. These latest customer satisfaction ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with around 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, RACT INSURANCE PTY LTD, RAA INSURANCE LIMITED, PEOPLE’S CHOICE CREDIT UNION, SHANNONS, RAC INSURANCE PTY LTD

Victoria top pick for short holidays, NSW for longer ones

roymorgansocial Leave a comment

Original article by Royce Millar
Market Research Update – Page: Online : 23-Oct-19

New data from Roy Morgan’s Holiday Travel Intention Leading Indicator Report shows that more than half of the Australian population (10.48 million, or 50.7% of those 14+) intends to take a domestic holiday in the next 12 months. Victoria is the top destination for those planning a short holiday (31%), ahead of NSW (27.7%) and Queensland (17.5%) with others planning either another domestic destination, an international destination, or not yet having any particular destination in mind at all. But for those intending on a longer holiday, only 53.6% will holiday in Australia. NSW is the most popular domestic destination (17.2%), ahead of Queensland (16.4%) and Victoria (15.3%). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week or over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

Australians don’t want the new ACT cannabis law overturned

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-19

A special Roy Morgan online survey shows that 62% of Australians do not want the Federal Government to overturn the new ACT law decriminalising cannabis for personal use, which is set to come into effect in 2020. Just 27% say they do want the Federal Government to step in, while 11% can’t say either way. Clear majorities of all age groups are against the Federal Government stepping in and overturning the law, led by 66% of 35-49 year olds and 63% of 14-24 year olds. The smallest majority is in the 65+ age group, but even here 58% do not want the law overturned. These are the latest findings from a special Roy Morgan online survey conducted with a representative cross-section of 1,054 Australians aged 14+ in mid-October.

CORPORATES
ROY MORGAN LIMITED

Harris Scarfe tops discount department store customer satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-19

New research from Roy Morgan shows that Harris Scarfe has Australia’s most satisfied discount department store customers, with a satisfaction rating of 91% in September, putting it ahead of rivals Kmart and Best & Less (both on 89%). Big W and Costco are in equal fourth on 88%. The biggest improvement over the past year came from Harris Scarfe, which rose 5% points and Best & Less, which is up 3% points. Just outside the top five in September was Target Country, which increased 4% points to 87%, while Big W improved 1% point to 88%. Kmart and Costco are unchanged on a year ago. The latest victory for Harris Scarfe continues a run of monthly wins that puts the retailer in prime position to claim the year’s overall award for the first time since 2015. These are the latest results from Roy Morgan’s Discount Department Stores Satisfaction Report which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians each year in their own homes, including more than 8,500 who shop at a discount department store in an average four weeks.

CORPORATES
ROY MORGAN LIMITED, HARRIS SCARFE HOLDINGS LIMITED, KMART AUSTRALIA LIMITED, BEST AND LESS PTY LTD, BIG W DISCOUNT STORES, COSTCO WHOLESALE AUSTRALIA PTY LTD, TARGET COUNTRY

Mobile banking apps linked to high customer satisfaction

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 21-Oct-19

New research by Roy Morgan shows that satisfaction levels for mobile banking users was 90.3% in September 2019, ahead of interactions via internet banking (89.0%), branches (86.4%), a personal banker/advisor (78.9%) and phone banking (80.4%). Mobile banking is now used by 45.9% of Australians aged 14+ in an average four-week period, compared to only 20.6% who use branches. Customers of all four of the major banks have higher satisfaction with mobile banking compared to those using branches. Internet banking users also have higher satisfaction than those using branches. These are some of the latest findings from Roy Morgan’s ‘Service Satisfaction Report-Consumer Banking Market September 2019’. This report is based on data collected from Roy Morgan’s Single Source survey, which involves in-depth interviews conducted face-to-face with over 50,000 consumers each year in their homes. The results presented here are from interviews conducted in the six months to September 2019.

CORPORATES
ROY MORGAN LIMITED

Home owners and renters take different views on the level of future inflation

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 21-Oct-19

Surveyed in September, Australians as a whole said they expected inflation to increase by 4% annually over the next two years. This is up very slightly (0.1%) on how they were feeling the previous month, but it is down a little (0.3%) on their expectations a year earlier. However there was a notable difference in the expectations of home owners compared to renters, with the latter taking a much more pessimistic outlook. Renters expect inflation to rise 4.7% over the next two years, while home owners expect inflation of 3.8% and those paying off mortgages are expecting only a 3.4% rise. September Inflation Expectations are based on personal interviews with a nationally representative sample of 4,012 Australians aged 14+. October survey responses will reveal the effect of the RBA’s decision to cut interest rates earlier this month, the third such cut this year, taking them to a record low of 0.75%.

CORPORATES
ROY MORGAN LIMITED, RESERVE BANK OF AUSTRALIA

Racing industry punting on renewed interest with The Everest

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Oct-19

New research from Roy Morgan shows that just over 5.2 million Australians aged 14+ (25%) now watch horse racing on TV, a drop of nearly 700,000 since 2015. Almost 5.1 million Australians watch the Melbourne Cup race broadcast, and 98% of Australians who watch any type of horse racing on TV watch the Melbourne Cup. The addition of Australia’s richest turf race, The Everest, to the racing calendar in 2017 has attracted a significant audience (over 750,000), but has yet to reverse the overall decline in TV viewership. Analysis shows that a third of Australians who still watch horse racing on TV are aged 65+, and less than a fifth are under 35. The gender split is fairly even, although men slightly outnumber women. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED