MARKETING RESEARCH – AUSTRALIA

Toyota the most popular brand among those with sights set on a new car

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Nov-19

New data from Roy Morgan’s Automotive Leading Indicators Report shows that as of September 2019, the percentage of Australian ‘new vehicle intenders’ who plan on purchasing a Toyota was 16.8% (322,000), followed by Mazda on 8.7% (168,000) and Hyundai on 7.6% (145,000). Looking at the types, rather than makes, of vehicles Australian intenders are set on buying, SUVs are the most popular, with 40% (768,000) of intenders planning on a Sports Utility Vehicle as their next purchase. This is followed by Passenger Vehicles on 35.1% (674,000) and Commercial Vehicles on 8.1% (155,000). These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD

Southern Phone takes top place in Home Phone Satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Nov-19

Southern Phone has won its third consecutive Roy Morgan Home Phone Provider of the Month Award, with a customer satisfaction rating of 82% for September 2019. Southern Phone was followed by Internode on a satisfaction rating of 79%, iPrimus on 73%, iiNet on 72% and TPG on 72%. Home phone usage has consistently declined over recent years. The number of Australians aged 14+ with a home phone has dropped from 14.2 million (74.3% of the population) in 2013 to 9.4 million (45.4%) in September 2019. Meanwhile, the number of Australians with one or more mobile phones has risen over the same period, from 17.7 million (92.2%) to 19.9 million (95.9%). Australians aged 65+ have the highest proportion of home phone ownership. As a group, Australians who use Southern Phone as their home-phone provider tend to skew older than the average home-phone user. The mean age of Southern Phone customers (14+) is 57 years, compared to 53 years for home-phone users in general and 46 for Australians aged 14+ as a whole.

CORPORATES
ROY MORGAN LIMITED, SOUTHERN PHONE COMPANY LIMITED, IPRIMUS, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM

Aussie Broadband shoots to the top of ISP satisfaction ratings and opens big lead

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Nov-19

Aussie Broadband is the winner of Roy Morgan’s Internet Service Provider of the Month Award for September 2019, with a customer satisfaction rating of 88%. The achievement marks Aussie Broadband’s first win in the Customer Satisfaction Awards. It is well ahead of a trio of TPG Telecom brands, including iiNet (78%), Internode (78%) and TPG (76%), as well as the Vocus Group-owned iPrimus (74%). These customer satisfaction ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth personal interviews with over 1,000 Australians each week face-to-face in their homes.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND PTY LTD, IINET LIMITED, INTERNODE SYSTEMS PTY LTD, TPG TELECOM LIMITED – ASX TPM, IPRIMUS, VOCUS GROUP LIMITED – ASX VOC

Apple iPhone wins monthly satisfaction ratings, but Google Phone holds lead in race for the annual award

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Nov-19

The Apple iPhone is the winner of Roy Morgan’s Handset Provider of the Month Award for September 2019, with a customer satisfaction rating of 92.6%. It was closely followed by Google Phone (92.5%), Motorola (92%), Samsung (89.9%) and LG (88.9%). Roy Morgan CEO Michele Levine says Apple iPhone has been the market leader in terms of customer satisfaction for many years, winning the past seven Roy Morgan Mobile Handset of the Year Awards. However, the strong performance of Google during 2019 may represent a changing of the guard when it comes to phone handset satisfaction with a close contest between the two brands to decide this year’s winner. These latest customer satisfaction ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, APPLE INCORPORATED, GOOGLE INCORPORATED, MOTOROLA INCORPORATED, LG ELECTRONICS AUSTRALIA PTY LTD

Rapid growth in use of Buy-Now-Pay-Later digital payments – such as Afterpay, zipPay and zipMoney

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Nov-19

New research from Roy Morgan shows that 1.95 million Australians aged 14+ used one of the latest ‘buy-now-pay-later’ digital payment methods such as Afterpay, zipPay or zipMoney in the year to September 2019, up from 1.38 million in the previous 12 months. Australians between the ages of 14-34 account for 55.9% of ‘buy-now-pay-later’ users, with those in the 25-34 age range making up 33.5% of all users. To put this in perspective, that age group represents only 18.1% of the population aged 14+, which means that those aged 25-34 are nearly twice as likely to be using a ‘buy-now-pay-later’ system as the average across the whole population. By contrast, Australians over 50 make up only 14.2% of pay-later users despite being 40.7% of the population aged 14+. Meanwhile, the use of credit cards is declining, with the percentage of Australians holding a credit card down about 3% points over the past year. This data is from Roy Morgan’s Single Source survey, based on in-depth interviews conducted face-to-face with around 50,000 consumers each year in their homes.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY TOUCH GROUP LIMITED – ASX APT, ZIPPAY, ZIPMONEY

Environmental issues seen as the biggest problem facing Australia – for the first time since February 2011

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Nov-19

New in-depth research from Roy Morgan shows that a record 41% of Australians regard Environmental problems as the major concern facing Australia, up 17% points since June. A further 22% (down 12% points) cited Economic problems. This is the lowest level of concern for Economic issues since April 2006, prior to the Global Financial Crisis. Environmental problems are also clearly regarded as the biggest concern facing the World. An unchanged 46% of Australians mentioned some form of Environmental concern as the most important problem facing the World – nearly three times as many as the 16% who mentioned Economic problems. This is the first time Environmental problems have topped the list of concerns facing both Australia and the World since February 2011, when massive floods hit Queensland and its capital city Brisbane, as well as soon after the devastating Black Saturday bush fires in 2009 that killed over 170 Victorians. These are the key findings from a special Roy Morgan online survey of 1,054 Australians aged 14+.

CORPORATES
ROY MORGAN LIMITED

Magazine readership increases to over 15.2 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Nov-19

Roy Morgan has released the Australian Magazine Readership report for the 12 months to September 2019. A total of 15,205,000 Australians aged 14+ (73.3%) now read magazines in print or online, up 0.6 per cent from a year ago. Readership of print magazines is almost 13.3 million Australians (64.0 per cent), down 2.5% from a year ago. Five of Australia’s top 10 magazines grew their print readership over the past year. The free ‘Coles Magazine’ remains the most widely-read print magazine, with a readership of 4,762,000 (up 3.1 per cent), while ‘Better Homes & Gardens’ remains the most widely-read paid magazine with a print readership of 1,673,000 million (up 3.1 per cent). Meanwhile, Taste.com.au remains the best-read magazine title across print and digital formats, with a total cross-platform audience of almost 3.2 million (down 1.2 per cent). These are the latest findings from the Roy Morgan Single Source survey of 49,462 Australians aged 14+ in the 12 months to September 2019.

CORPORATES
ROY MORGAN LIMITED

15.4 million Australians read newspapers in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Nov-19

Roy Morgan has released the latest readership results for Australian newspapers, for the 12 months to September 2019. Now 15.4 million Australians aged 14+ (74%) read or access newspapers in an average seven-day period via print or online, a fall of 3.7 per cent from a year ago. The standout performer over the past year is again ‘The Australian Financial Review’, which increased its total cross-platform readership by 17.1 per cent to 1,599,000; this was driven by a substantial increase in its digital audience (up 24.6 per cent to 1,359,000). ‘The Sydney Morning Herald’ is still Australia’s most widely-read masthead, with a cross-platform audience of 4,209,000, which is virtually unchanged on a year ago. Meanwhile, ‘Good Weekend’ remains Australia’s most widely-read newspaper inserted magazine, with print readership of 825,000 (down 25.2 per cent over the last year). These are the latest findings from the Roy Morgan Single Source survey of 49,462 Australians aged 14+ in the 12 months to September 2019.

CORPORATES
ROY MORGAN LIMITED

Figures show Australia’s wealth is growing but benefits are not spread evenly

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Original article by Charis Chang
News.com.au – Page: Online : 31-Oct-19

The Roy Morgan Wealth Report shows that Australia’s net wealth has increased by 90.5 per cent, or $4107bn, between 2007 and 2019. The nation’s wealth increased by 47.6 per cent when the CPI is taken into account. The net wealth of individual Australians has also increased since the global financial crisis, but this increase has not been spread evenly across the population. Median net wealth has increased by 26.3 per cent to $1.7m, although this has fallen by 2.2 per cent when adjusted for the CPI. However, the top decile of Australians have increased their wealth by 60 per cent since 2007, while the lowest decile remains in negative wealth, with their net wealth rising from -$20,000 to -$19,000. Roy Morgan CEO Michele Levine says wealth inequality can breed distrust in society.

CORPORATES
ROY MORGAN LIMITED

New Roy Morgan Report Fills the Information Gap on Australians’ Net Wealth

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Oct-19

There has been no shortage of attempts to measure the true state of wealth in Australia. Some have focused on income, others have tracked debt and yet others have tried to quantify assets. They have supplied pieces of the puzzle. But no-one has been able to provide the full picture on the Net Wealth held by individual Australians – until now. The Roy Morgan Wealth Report 2019 fills the gaps, providing evidence-based answers to the lingering questions about wealth in our nation. By calculating total personal assets and subtracting total personal debt, the report offers the first fully detailed data on Australians’ Net Wealth. This information matters because wealth, and the way it is distributed, is intrinsically linked to Australia’s economic resilience and future. Roy Morgan is able to deliver this information thanks to Australia’s most extensive and longest-running study of consumer financial behaviour. The study, which has been running continuously for more than 20 years, involves over 50,000 in-depth, face-to-face interviews conducted in respondents’ homes each year. This provides privileged access to every aspect of Australians’ lives, including fully detailed financial positions, providing data of unmatched depth and breadth. It enables analysis of genuine Net Wealth by age, gender, location, employment type and more, showing precisely what form that wealth takes, how evenly or otherwise it is distributed, how it has grown, and what further shifts are likely in coming years.

CORPORATES
ROY MORGAN LIMITED