MARKETING RESEARCH – AUSTRALIA

Fake News?

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Original article by Roy Morgan
Media Update – Page: Online : 26-Nov-19

The Australian newspaper this week claimed 1,803,000 print readers of their Monday to Friday newspaper – fake news? Roy Morgan average issue readership of The Australian (Monday to Friday) is 291,000 (down 12,000 in a year) and The Weekend Australian 547,000 (down 38,000 in a year). The Australian also reported a year-on-year increase of 800,000 online readers to 1,892,000, an 80% increase. Unfortunately News Corporation does NOT subscribe to any Roy Morgan data which is Australia’s only independent source of all media measurement – Roy Morgan media audience estimates have been the measurement ‘currency’ for nearly 50 years history. Many have been critical of audience claims by Facebook, Google, etc. It is important that all audience information used by media in Australia to sell marketers advertising space is accurate. News Corp should only use and support accurate media measurement data! A correction in The Australian is not enough.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Wealthier Australians are less satisfied with their bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

Satisfaction levels with the banking industry are related to an individual’s level of wealth, new research from Roy Morgan shows – with the wealthiest 30% of Australians less likely to be satisfied with their banking relationships (75.4%) than the middle 40% (80.1%) or the bottom 30% (84.7%). The wealth-linked difference in banking satisfaction levels has grown more extreme over time. In 2013 the satisfaction level of the wealthiest Australians was 80.8% and that of the poorest Australians was 82.8%, a gap of just 2%. This figure has more than quadrupled to 9.3%. Six years ago there was no significant difference between the satisfaction of the middle 40% and that of the wealthiest 30%, but these levels have also grown steadily apart, opening up a gap of 4.6%. These insights come from Australia’s most extensive, longest study of consumer financial behaviour. Running continuously for more than 20 years, it involves over 50,000 in-depth, face-to-face interviews in respondents’ homes each year.

CORPORATES
ROY MORGAN LIMITED

Domestic holiday intention at a two-decade low

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

New research from Roy Morgan shows that two-in-three Australians plan to take a holiday in the next 12 months. As of September 2019, 66.2% (13,729,000) of Australians aged 14+ were intending to take a holiday in the following 12 months, compared with 67.8% (13,820,000) a year ago – a drop of 1.6% (91,000). In terms of holiday destinations, 50.6% (10,490,000) of Australians were planning on taking a domestic holiday, a decline of 2.1% (248,000) from a year ago. But the proportion of Australians intending on taking an overseas holiday remained steady at 11.2% (2,332,000). These findings have been obtained from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and around 50,000 each year.

CORPORATES
ROY MORGAN LIMITED

With its star manager Brisbane Roar tops A-League supporters, while highly trusted W-League draws substantial audience

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

New research shows that Brisbane Roar outdid southern rivals to top Roy Morgan’s A-League supporter ladder, with 523,000 fans. Support for the Roar is up 96,000 (+22.5 per cent) on a year ago; high-profile English star player turned manager Robbie Fowler was appointed to helm the team in April. Defending champions Sydney FC were second in fan support, on 444,000 supporters; down significantly on a year ago as delayed stadium construction leaves the club without a dedicated home ground for a second year. Melbourne Victory is again Victoria’s leading club, and third nationally in terms of support, with 413,000 fans. However, the 2018 trophy-winners Perth Glory had the largest percentage increase, adding 94,000 supporters following their first Premiership, an impressive increase of 36.2 per cent on a year ago. Other clubs to experience an increase in support include Adelaide United with 340,000 supporters (up 19.3 per cent), Melbourne City on 178,000 (up 21.9 per cent) and Central Coast Mariners on 123,000 (up 23 per cent). The increases will be welcome news for the sport’s administrators, who have dealt with dropping game attendances in recent years.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, ADELAIDE UNITED FOOTBALL CLUB PTY LTD, MELBOURNE CITY FOOTBALL CLUB PTY LTD, CENTRAL COAST MARINERS FC PTY LTD

Crust Pizza maintains slim lead over Noodle Box in fast food customer satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-19

Crust Pizza is the winner of Roy Morgan’s Quick Service Restaurant of the Month Award for September 2019, with a customer satisfaction rating of 91%. Crust Pizza finished in fourth position in January, but has since won the past four monthly awards. It was followed by Noodle Box (90.5%), Guzman y Gomez (89.1%), Oporto (88.6%) and Grill’d (88.1%) in September. These satisfaction ratings have been drawn from the Roy Morgan Single Source survey, which is compiled from in-depth face-to-face interviews with around 50,000 Australians each year in their homes. Roy Morgan CEO Michele Levine says that achieving consistently high levels of customer satisfaction requires an ongoing effort from businesses, which must remember that they are only as good as their most recent satisfaction rating.

CORPORATES
ROY MORGAN LIMITED, CRUST GOURMET PIZZA BAR PTY LTD, THE NOODLE BOX PTY LTD, GUZMAN Y GOMEZ PTY LTD, OPORTO PTY LTD, GRILL’D PTY LTD

2019 Christmas retail sales to grow 2.6% to $52.7 billion

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-19

Roy Morgan’s annual Christmas retail sales forecasts conducted in conjunction with the Australian Retailers Association indicate that Australians will spend over $52.7 billion across retail stores during the Christmas trading period. This is an increase of 2.6% from the $51.4 billion of retail expenditure during the 2018 Christmas trading period. Growth in retail expenditure is predicted across all six categories measured, with spending on Food expected to grow by 3.2% from a year ago to nearly $21.7 billion. Also set to grow strongly will be Apparel, including clothing, footwear and accessories, up 3% to almost $4.2 billion. Hospitality businesses are forecast to grow by 2.3% to an expenditure of well over $7.4 billion, and an impressive $8.8 billion is expected to be spent on Household Goods this Christmas, an increase of 0.6% from a year ago. Department stores are set to experience slower growth than other categories, up by 0.5%, to overall spending of almost $3 billion. The category combining ‘Other retailing’, which includes online retailing, is predicted to experience the fastest growth of all, up by 3.7% to spending of over $7.6 billion.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Price expectations higher in Country Areas than Capital Cities

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-19

Surveyed in October, Australians as a whole expect prices to increase by 4.1% annually over the next two years. This is up very slightly (0.1%) on how they were feeling in September, but is down to a greater degree (0.4%) on their expectations a year earlier. Comparing price expectations around Australia reveals a significant divide between Country Areas with higher price inflation expectations than Australia’s Capital Cities. Australians in Country Areas expect prices to rise by 4.3% annually over the next two years, compared to only 4% in the Capital Cities. Price expectations in Country Victoria (4.8%) are higher than anywhere else in Australia and significantly higher than in the Victorian capital of Melbourne (4.1%). There is a similar dynamic at play in Country NSW (4.2%) compared to NSW Capital Sydney (3.8%) although the gap is narrower. The two exceptions to this rule are Queensland in which price expectations are at 4.4% throughout the State and South Australia. Price expectations in Adelaide (3.9%) are slightly higher than in Country South Australia (3.8%) although both are below the national average.

CORPORATES
ROY MORGAN LIMITED

Australia’s top 10 most trusted brands in 2019

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Original article by Isabelle Lane
The New Daily – Page: Online : 13-Nov-19

Five of the 10 most-trusted brands in Australia, as measured by Roy Morgan, have been embroiled in wage underpayment scandals in recent years. They include the nation’s most trusted brand, Bunnings, as well as Woolworths, Coles, Qantas and the ABC. RMIT University’s Professor Anthony Forsyth rejects suggestions that the wage theft scandals can be attributed to Australia’s complex industrial awards system; instead, he contends that businesses are simply not giving sufficient priority to ensuring that their employees are being paid properly.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN BROADCASTING CORPORATION, RMIT UNIVERSITY

Bunnings, ALDI and Woolworths on top in Net Trust Scores

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Nov-19

The latest research from the Roy Morgan Risk Monitor shows that Retail, Supermarkets and Consumer Products are Australia’s most trusted industries: those with the highest Net Trust Score. At the other end of the scale industries in the unenviable position of scoring highest for distrust, with a negative NTS, include Mining & Petroleum, Telecommunications and Utilities. Hardware retailer Bunnings is the nation’s most trusted brand, edging out supermarket rivals ALDI and Woolworths for top spot. Coles and discount department store retailer Kmart also ranked in the top 10, with high Net Trust Scores. Rounding out the top 10 are insurer NRMA, the ABC, Qantas and Toyota, with Bendigo & Adelaide Bank out-performing larger rivals to claim the title of Australia’s most trusted bank and 10th most trusted brand overall, in surveys completed in June 2019. These insights are drawn from the ongoing Roy Morgan Risk Monitor, based on over 1,000 interviews each month.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS, COLES SUPERMARKETS AUSTRALIA PTY LTD, KMART AUSTRALIA LIMITED, NRMA LIMITED, AUSTRALIAN BROADCASTING CORPORATION, QANTAS AIRWAYS LIMITED – ASX QAN, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN

Michel’s knows what its customers want, serving up record highs in coffee shop satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-19

Michel’s is the winner of Roy Morgan’s Coffee Shop of the Month Award for September 2019, with a customer satisfaction rating of 91%. Over the past two months, Michel’s has recorded its two highest satisfaction ratings, and is now in a strong position to win the annual satisfaction award for the first time since 2014. Michel’s is followed by Donut King (86%), The Coffee Club (85%) and Gloria Jean’s and Muffin Break (both on 83%). These customer satisfaction ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED, MICHEL’S, DONUT KING, THE COFFEE CLUB PTY LTD, GLORIA JEAN’S COFFEES PTY LTD, MUFFIN BREAK PTY LTD