MARKETING RESEARCH – AUSTRALIA

Australia’s top Premium Brands – Vintage Cellars, Audi & American Express

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-19

As the economy slows, the Roy Morgan Research Institute conducted a national survey of Australia’s high-spending premium consumers and compared them with traditional consumers to identify the brands that attract the most premium consumers. Australia’s top-10 premium brands are Vintage Cellars (Coles Group), Audi, American Express, Qantas (international), Harris Farms Markets, David Jones, UniSuper, Zara, Emirates and Lexus. Of that list, the most surprising is Harris Farms Markets, which operates 26 grocery stores in NSW. The other winners are national or international brands, so for a single-state brand to have sufficient support is both unusual and a plaudit for Harris Farms. Vintage Cellars is the standout premium brand both nationally and in the Coles Group retail stable. And despite its recent challenges, the David Jones brand appears to retain attractiveness to premium spenders. Roy Morgan conducted in-depth face-to-face interviews in the homes of over 50,000 Australians per year over the five years to September 2019 to determine which leading brands attract Australia’s premium consumers. Australia’s top 10 premium brands are those that attract the highest proportion of premium consumers (NEOs) as a part of their customer base. Table-topping Vintage Cellars (54%), Audi (52%) and American Express (51%) all have customer bases of which over half are premium consumers – NEOs.

CORPORATES
ROY MORGAN LIMITED, VINTAGE CELLARS (AUSTRALIA) PTY LTD, AUDI AG, AMERICAN EXERGEN CORPORATION, QANTAS AIRWAYS LIMITED – ASX QAN, HARRIS FARM MARKETS PTY LTD, DAVID JONES LIMITED, UNISUPER LIMITED, ZARA, EMIRATES AIRLINES, LEXUS

Catalogues hit the mark with shoppers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-14

A Roy Morgan Single Source survey has found that 53 per cent of Australians aged 14+ read one or more store catalogues in an average week during the year to September 2014. Some 56 per cent bought a product as a result of seeing it in a catalogue. The survey also shows that 41 per cent of Australians read supermarket catalogues in an average week, and 58 per cent of these people buy items from the catalogues. Meanwhile, 38 per cent of readers buy something from a chemist’s catalogue, followed by liquor store catalogues (33 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DICK SMITH HOLDINGS LIMITED – ASX DSH, WESFARMERS BUNNINGS LIMITED, IKEA TRADING PTY LTD

Foreword – ANZ Roy Morgan Financial Wellbeing Indicator

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Original article by
Bluenotes – Page: Online : 16-Dec-19

The ANZ Roy Morgan Financial Wellbeing Indicator is a statistically robust snapshot of the personal financial wellbeing of Australians, reported as a 12-month rolling average every quarter. The indicator is derived from data gathered through the weekly Roy Morgan Single Source survey, which canvasses approximately 50,000 Australians annually. ANZ partnered with Roy Morgan Research to develop the indicator based on previous research conducted by ANZ on personal financial wellbeing in 2017. The result is an ongoing time-series measure of how Australians are faring financially.

CORPORATES
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ROY MORGAN LIMITED

Could Mitre 10 derail Bunnings’ remarkable run of Hardware Store satisfaction awards?

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-19

Bunnings is the winner of Roy Morgan’s Hardware Store of the Month Award for October 2019, with a customer satisfaction rating of 91%. Bunnings has won 23 straight monthly satisfaction awards, but second-placed Mitre 10 could potentially stop it from claiming a full two years as ratings leader. Mitre 10 had a customer satisfaction of 90% in October, followed by Home Timber & Hardware (86%). The customer satisfaction ratings are drawn from the Roy Morgan Single Source survey, in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, MITRE 10 LIMITED, HOME TIMBER AND HARDWARE

Australian workers have 146 million days of annual leave just waiting to be used

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Dec-19

New figures from Roy Morgan show that Australians in paid employment have over 146 million day’ worth of annual leave accrued in total; this is up 11 million days (+8.3%) on a year ago. The accrued annual leave equates to an average of just over 16 days for each paid worker in Australia. Only 10% of paid workers have no annual leave owed to them, while a further 13% have up to 2 weeks accrued. Nearly a quarter of paid workers (23%) have between two and four weeks of annual leave accrued, and another tenth have around a month owed to them. More than a fifth of paid workers (21%), have at least five weeks’ worth as yet unused. These results are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with around 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

SUVs are the most popular choice for those planning on buying a new car

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-19

The latest Roy Morgan Automotive Leading Indicators Report shows that 39.9% (753,000) of Australians aged 14+ who intend to purchase a new car within the next four years plan on purchasing an SUV. Some 34.4% (649,000) are planning to buy a passenger vehicle and 8.5% (160,000) intend to buy a light commercial vehicle. The research also shows that of those who see themselves as car enthusiasts, 37.4% intend on buying an SUV, 37.1% a passenger vehicle, and 11.6% a light commercial vehicle. Meanwhile, among Australians who rate safety as their number one concern when purchasing a car, 39.5% are intending to buy an SUV, 39.3% a passenger vehicle, and 6.8% a light commercial vehicle. These findings are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

Boost Mobile and ALDImobile locked in tight race for annual satisfaction award

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-19

Boost Mobile is the winner of Roy Morgan’s Mobile Phone Service Provider of the Month Award for October 2019, with a customer satisfaction rating of 89%. Boost Mobile now sits equal with ALDImobile on four monthly satisfaction wins for 2019, setting up a close finish for the annual award. Boost Mobile is followed by ALDImobile (85%), TPG (79%) and Belong (79%). It is important to note that Boost Mobile is not itself a network provider but rather a ‘Mobile Virtual Network Operator’, which utilises the underlying Telstra mobile network to provide its service. When it comes to underlying mobile networks, the Vodafone network with an overall customer satisfaction rating of 77% is narrowly ahead of the Telstra network on 76% and the Optus network on 74%. These ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with around 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, BOOST MOBILE, ALDIMOBILE, TPG TELECOM LIMITED – ASX TPM, BELONG PTY LTD

TerryWhite Chemmart’s impressive rise in customer satisfaction levels pays off

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-19

TerryWhite Chemmart is the winner of Roy Morgan’s Chemist/Pharmacy of the Month Award for October 2019, with a customer satisfaction rating of 94%. The pharmacy chain’s recent ratings improvement has resulted in back-to-back monthly satisfaction awards. It is followed by Guardian (92%), Chemist Warehouse (90%), Priceline Pharmacy (90%) and Discount Drugstores (90%). The ratings are drawn from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED, TERRYWHITE CHEMMART, GUARDIAN PHARMACY, CHEMIST WAREHOUSE, PRICELINE PHARMACY, DISCOUNT DRUGSTORES PTY LTD

Foodland maintains customer satisfaction ratings lead

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Nov-19

Foodland is the winner of Roy Morgan’s Supermarket of the Month Award for September 2019, with a customer satisfaction rating of 88%. It is followed by Coles (82%), IGA (82%), Aldi (81%) and Woolworths (81%). Roy Morgan CEO Michele Levine says that Foodland’s unbeaten run throughout 2019 is a significant feat in an increasingly competitive market, and it has now won 15 monthly satisfaction awards in a row. September’s customer satisfaction ratings were obtained from the Roy Morgan Single Source survey, which is compiled from in-depth face-to-face interviews with around 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED, FOODLAND AUSTRALIA LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS SUPERMARKETS

Powershop’s high satisfaction rating means customers less likely to switch power provider

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Nov-19

Powershop has won the Roy Morgan Electricity Provider of the Month Award for October 2019, with a customer satisfaction rating of 80%. It was followed by Momentum Energy (73%), Red Energy (73%), Lumo Energy (69%) and Alinta Energy (69%). Powershop’s leading rating means its customers are less likely to switch to a competitor. Grouping electricity customers into ‘satisfied’ and ‘dissatisfied’ shows clear differences in the likelihood of them switching providers. A much larger proportion of dissatisfied customers (24%) said they were likely to switch providers compared with satisfied customers (7.5%), while more of the satisfied customers (73%) said they were unlikely to switch than dissatisfied customers (58.3%). Roy Morgan CEO Michele Levine says Powershop’s satisfaction rating is a strong result, given the ongoing political and media attention surrounding electricity providers. These customer satisfaction ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED, POWERSHOP AUSTRALIA PTY LTD, MOMENTUM ENERGY PTY LTD, RED ENERGY PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD